Customer Avatar - Why You Need One!

If you want your marketing campaigns to be successful you need to understand your ideal customer. Knowing who your ideal customer is and what they want and need will help you concentrate your marketing where it is needed but it requires a bit of research and patience. If you don’t do the hard work to find your customer avatar you will just keep targeting everyone in the hope to get a hit - which is costly and inefficient.

What is a Customer Avatar?
If you haven’t already guessed, a customer avatar is your ideal customer - not your average customer - but the perfect customer who will want to purchase from you again and again.

Once you have discovered your customer avatar you can build a strong marketing strategy and improve your user experience.

Why you need a Customer Avatar

• Tailor your marketing - email marketing will be so much easier once you know ‘who’ you are writing to. No more generic, soulless chit chat - you will be able to adjust your tone and voice to engage with your customer and create campaigns that they can’t resist!
• Improve user experience - Whether that means a slick app for shopping at your store or choosing different social media platforms.
• Product development - Once you know what makes your Custom Avatar tick, you can develop products and services that they need.
• Write relevant content - Coming up with interesting content is always a challenge if you are blindly targeting the masses but once you’ve established your target customer you should be able to come up with plenty of insightful, helpful and engaging content.
• Paid Advertisements - Your customer avatar will help you decide where you should run paid adverts. You will also know which demographics you need to be targeting which will tell you what wording you need in order to get the best return of investment.

How to Create Your Customer Avatar

Do your research - If you are an established business then you have a great starting point as you can ask your customers for feedback:

• Set up polls
• Send out surveys or questionnaires
• Interviews
• Analyse data from third party analytics

Build Your Customer Avatar - Give your fictional customer a name and try to get a picture of them in your mind. Think about their demographics ie age, gender, income etc.

• Try to envision where they get their information - Online search? Word of mouth? Instore? Books?
• What are their goals? What are they trying to achieve?
• What are their values?
• What are their pain points?
• What challenges are they trying to overcome?
• Why do they buy from you?
• What might stop them from making a purchase?

It’s likely your business will have more than one ideal customer, depending on the services and products you offer. If this is the case you will need to repeat the steps and create an avatar for each one.

Short Term Pain for Long Term Gain!
If you are willing to put in the hard work now and create your customer avatar(s) you will have much higher success with your marketing and sales. You will be able to focus your marketing spend to the right areas, improve engagement and build a strong, loyal customer base.

Need help building your avatar? Contact Creative Remedy for more information.