Marketing Magic that ‘Sleighs’!

It’s never too late to add some festive flair to your digital marketing – from daily posts related to the Twelve Days of Christmas to advent reveals with secret discount codes. If you’re looking for some extra ideas to help your business stand out above your competitors then read on for some last minute, seasonal inspiration:

1. Sprinkle Your Content with Magic Make sure your brand stands out by posting beautiful, festive content. Use Christmas hashtags such as #{Your Brand}Christmas. Post Christmassy reels with festive music.
2. Christmas Collab Ask other small businesses to collaborate over the festive season – pooling resources helps when you’re on a tight budget, plus you get to share audiences and increase your reach.
3. Use Delivery Deadlines to Create Urgency Make sure delivery times, cut off dates and all shipping information is prominent at every touchpoint: pop-ups and announcements to inform your visitors when they land on your website; make use of page banners; ensure the same messaging is used across all channels including social media, email marketing, website etc.
4. Last Minute Shoppers Make sure you are optimised to show up in ‘Near me’ and ‘Local’ searches – those last minute shoppers will need somewhere that can do same day collection or delivery so offering in-person pickup could be the difference between a sale or not. Update your Google Business Profile – include holiday opening and closing times and any collection information. Consider running location based paid campaigns.
5. Christmas Competitions Takes a bit of planning but it doesn’t have to be complicated. You could run a daily giveaway over the Twelve Days of Christmas, hold competitions where customers receive entries when they share, like and tag your posts or run a Christmas themed BOGOF offer.
6. Support a Local Charity There’s no better way to engage with your local community than to support a local charity. Create connections and build trust while giving back to a charity and highlighting your community spirit and boost brand awareness.

Don’t let the silly season get you down, we are always on hand for any creative remedies, marketing or website conundrums. Contact us to find out how we can help your business with creative Christmas ideas, Google My Business ailments or some content magic! Book a Free Consultation >