We constantly hear ‘create engaging content’ for your website and social media, but what is this and how do we do it?
Engaging means charming and attractive and can mean different things to different people, so where do we start? Here are 5 ideas which will spark your creativity and help you create amazing content for your website or blog or social media.
You may have a reviews section on your website that customers navigate to now and again, but sharing stories about how a customer has complemented you or business, something they have said in an email or other feedback received is a great honest way of creating content and informing your customers.
2. Goals, Awards, Achievements & Charity Events
People love to know the faces behind your business, great ways to show this is are by sharing personal goals, achievements and awards that are linked to your business. After all how do our customers know what we are working towards if we don’t tell them?
3. Follow a Different Format
If you always share content about your products and services, try something new and gauge the feedback and reaction. This could be the way you write, what you write about and how you dish it up! If you write in large paragraphs, try short paragraphs with short sub headings and add more images.
4. Involve Your audience
Involve your audience by setting a challenge, competition, or asking a direct question. Don’t switch your audience off by using too much technical jargon (and if you need to, then explain your industry jargon). Create compelling titles, this is your first hook to draw them in and summarise your content in the first paragraph so they know this is worth reading further. (If you have made it this far I will give myself a pat on the back 😊 )
5. Hot and Popular
People crave information that is hot, popular, insightful and cutting edge. Here you can share things that are new in your industry, something they can get a taste for, something that shows you are knowledgeable and skilful. They will want a piece of it and are happy to share and advocate.
Yes it’s still November and we are talking about Christmas (after all it is only 4 weeks away). We know everyone is very this time of year trying to get things sorted in our business ready for a break next month (if you are lucky!). So here is a short list of simple Christmassy marketing ideas to help promote your business.
1. Personalised Message
Nothing beats a very personalised Christmas message thanking your customers and suppliers. You could do something a little different… Promote your new years resolutions, perhaps show what new features you will improve in your services next year. This can be delivered through a Christmas card, email marketing or video. Video is outperforming most other online content with Facebook Live proving very successful for small business.
2. Add Some Sparkle to Your Logo
Add a Christmassy touch to your logo, website or email signature. It’s good to show your customers you are not a Grinch and have some Christmas spirit!
3. Social Media - Win a Christmas Prize
Follow, share and comment on a social media post to win a high value Christmas prize. This is sure to drum up some engagement and exposure for your products and services.
4. Go Marketing Mad…
Combine a Christmas theme such as 12 days of Christmas, a Christmas story or rhyme, Christmas tree or other symbolic Christmas item with something about your company, product or service. We love the idea of an advent calendar.
5. If It's Too Late For All That…
Sometimes it’s hard to fit in time for yourself when running a small business. The digital world can be very interactive but nothing beats real celebrations. Hold a last minute Christmas get-together with warm drinks and mince pies. A perfect networking opportunity for all your customers and suppliers.
Have you had some successful Christmas marketing in the past? Have you had some ideas for this year but would like to run it by someone? Share your ideas below for some feedback.
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