If you want your business to thrive and grow you need to invest time and money into great marketing and an integral part of your marketing is content creation. Generating ideas and producing quality content can be time consuming and it can be difficult to know what and when to post. Social media presence is vital for your business to thrive but your posts need to be engaging and relevant if you want to see results. What is Content Creation?
When we talk about content creation we are specifically discussing written or visual content (images or video) based on topics that would appeal to your target audience. This content could be in the form of a blog, email marketing, social media posts, websites and landing pages. All content needs to be relevant and interesting - your aim is to build engagement and provide information to your followers/audience. Social Media Creating content for social media requires a bit of thought - each platform has its own rules, e.g. Twitter has a character limit if you have the free account and to get the most out of Instagram you need to make sure your images are at the correct size/aspect ratio. Websites & Landing Pages Landing pages are a great tool to have in your digital marketing strategy - the main purpose of a landing page is to convert visitors into leads or leads into customers. Unlike a standard website page, a landing page is a stand alone page without all the distractions of links and navigation, its sole aim is to collect contact information from your visitor in exchange for something such as an offer, ebook etc. Content for landing pages needs to be compact, concise and have the all important call to action! Email Marketing Newsletters and email marketing are a great way to engage with your customers, let them know about what’s happening in your business and share personalised offers. Why you Need a Content Creator? If you struggle to come up with amazing content for your social media channels, blogs or email newsletters then take heart- you are not alone. Running a business is hard enough without trying to keep up with digital marketing and the need to keep feeding the beast known as the algorithm.
Do you struggle to come up with exciting, interesting and relevant content? Contact us to find out how we can help.
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There has been some exciting developments for Creative Remedy as the team joins forces with Cambridgeshire's online business directory, The Local View! The Local View was established by Cheryl Jakes and her team; Emma, Sarah and Beth in the rise of lockdown. Acknowledging that businesses needed to adapt quickly, The Local View provided a springboard for local businesses to reach their target audience quickly.
The Creative Remedy team; Sara, Louise, Jenny, James, Milli and Ben will be bringing their combined skills and knowledge in design, marketing and social media management to The Local View to help evolve the digital marketing services and online presence for local businesses. About The Local View If you are new to The Local View and Peterborough Business Directory we are an online directory for Cambridgeshire featuring your business profile and local content inspired by you.
Why Join Peterborough Business Directory?
Search for local businesses and suppliers, lifestyle and local interest articles. Promote your business through banner advertising, engaging videos and spotlight articles. We share your content on all our social media platforms too. Bringing the Peterborough, Cambridge and Cambridgeshire business community together, supporting the shop-local ethos. Be seen, grow your sales and build your brand. Leaflet Design and Distribution The Local View offers a print, design and leaflet distribution service- we can design and print leaflets, booklets, banners, logos, business cards, compliment slips, menus or something that is a little bit different. Eye catching designs to help your business thrive! Banner Ads Header and footer banner advertising are ideal for promoting your new product, service, course or event. Spotlight Articles Reach your customers with interesting and relevant news articles that give your readers all the information they need but without the hard sell. A spotlight article includes Search Engine Optimisations, chosen key phrases, an advert and video to promote your product, service, course or event. What Next? Creative Remedy is going strong. The Local View is intended to be complimentary, offering digital online services, advertising along with design, print and distribution. All the stuff we are really good at! Sara says… “We’re all really excited to be involved in this tech start-up, we are focussed on growing our relationships with community lead enterprises in Peterborough and Cambridge. We are investing in our thriving local community to bring you new opportunities and improve your online presence. We can’t wait to see your businesses grow!” 2022 has not turned out to be the return to normality we all craved as we came out of the pandemic. War, looming recession, rising energy prices - it’s a roller coaster and we all want to get off! With financial worries plaguing us all it’s likely you’re looking at ways to help your business survive. One area you should be focussing on is your marketing strategy, so this month we are taking a look at digital marketing and how building the right strategy now will help your business through the next year.
Prioritise your Customer It’s understandable that cutting spending is the first thing we look to do when faced with financial uncertainty but marketing is vital for your business in order to stay visible to your customers. Instead of thinking of marketing as a cost to your business you should view it as an investment that will boost engagement and help you build a strong relationship with your customers.
Stay True to Your Brand Customers will only spend on the brands they can trust or where they feel they get the most value from. Now is the time to be open and honest about your business and what you have to offer.
Review Your Digital Marketing Strategy As customers change the way they shop your business needs to adjust. Look for ways to engage with your customers - now more than ever you need to focus your marketing on staying connected to your customer base. Don’t make the mistake of cutting back on your marketing - now more than ever your customer is looking for certainty in uncertain times. Stay active on social media to make sure you're strengthening your relationships with your customers - post regularly with relevant and helpful content to engage with your audience. Blogs, newsletters and email marketing are other great ways to communicate what is happening within your business while building strong and long lasting relationships. Are you struggling with your digital marketing? We can help you stay focused, hone your key marketing messages, take the pressure off by doing it for you or simply get better through training and support. Everyone has heard of Google and you’re probably not surprised to learn that it’s the world’s most visited website! It currently holds more than 92% of the search engine share- it’s seemingly unstoppable! So if you’re making sure your SEO is getting your business seen in searches it makes sense to go one step further and take advantage of Google Business Profile.
What is Google Business Profile? Google Business Profile (previously known as Google My Business) is a free business listing provided by Google. The listing lets you include all your important business contact details and photos and is a brilliant way to boost your business discoverability. It’s only available to businesses that have customer contact, so you’ll have to stick to other tools and analytics if your business is online-only. It’s really beneficial to your business to create a Google Business Profile as once you’re up and running your listing can appear in any of the Google Services from Google Search, Google Maps and Google Shopping. How Can Google Reviews Impact Your Website? Customer reviews are great for your business- they give you valuable insights into your customer and their journey, build trust and credibility and give you great content to use in your social media marketing to boot! Obviously the difference with Google reviews as opposed to say reviews on your business Facebook page is that they’re there for everyone to see- this might seem scary especially as you can’t pick and choose which reviews to share but the combination of star rating and written detail really help your potential customers make an informed choice. Negative Review? Don’t panic! Criticism or negative reviews can be hard to handle but don’t let that put you off creating your Google Business Profile. It’s important to respond to your reviews, positive or negative, as this has been found to affect how your business comes across to customers. A survey carried out by Google and Ipsos Connect found that businesses that respond to reviews are viewed as being more trustworthy than those that don’t so it’s well worth taking the time to reply. Be sure to respond in a timely manner and remain true to your brand voice and image. If a review is negative you should respond honestly and always offer an apology where it is necessary. Criticism is a great learning tool so use it to help improve the weak points in your business. If you get a review that is inappropriate then you can get it removed by reporting it to Google. Top tips for optimising your Google Business Profile
Need help with your Google My Business listing? Want help improving your existing profile? Book a Health Check for first aid assistance. On 31st of October in a number of countries, “Halloween” or “All Hallows Eve”, the eve of All Saints Day is often celebrated by children, and adults! dressing up in frightening costumes. Not everyone supports the view of Halloween but nevertheless it is another business marketing opportunity that can be marked in the calendar. 1. Give Away Branded Treats
Give away branded treats with every purchase or order. Cupcakes and treat bags are always popular but think a little outside the box… it might just grab you a bit of attention! 2. Hold a Halloween Event Be part of the Halloween spirit and if appropriate make it a dress up day at work. 3. Halloween Themed Graphics Create spooky or Halloween themed graphics and add a funky graphic to your branding... this can used on your social media and website. 4. Get Creative with #Hashtags or Voucher Codes! You can brainstorm a bespoke hashtag or voucher code for your customers to use to promote how they use your products or services or to save money on products and services just for that day. #Halloween2021, #Boo, #FindTheSpider, #TrickOrTreat 5. Hold a Halloween Competition Hold a Halloween competition with public voting on a specific theme e.g. For a veterinary practice… best spooky dog costume. You will need to advertise this through your website or social media. Treat by the way!... Happy Halloween! |
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