What can you do to get more sales through your website?
If your goal is to increase the amount of sales you are getting through your website then there are a few simple steps you can take. Try looking at your website as if you’re seeing it for the very first time. Is it inviting? Does it encourage you to find out more about the products or services available? Does it look tired and in need of an update?
We’ve put together a helpful list of tips to get the most out of your website and hopefully increase those online sales:
Once you’ve ticked all those boxes the sales will come flooding in, right? Well no, unfortunately it’s a bit more complex. Once your website is fine-tuned and your marketing plan is updated there's still more work to be done to improve customer engagement to ultimately increase sales. This is where a marketing funnel can really make a difference.
What is a Marketing Funnel?
It might surprise you to learn that only a small percentage of sales happen the first time a customer visits your website. Just being aware of your products and services isn’t enough and all customers will go through a personal journey before they finally decide to make a purchase. A marketing funnel is simply a way to analyse this customer journey and understand how and when you can help convert the sale.
Your many and varied marketing channels all have the same aim... to lead the customer to your website and bring customers on-board.
Every customer or potential customer that visits your website goes through their own unique journey before they engage with you for a service or make a purchase. Understanding that journey is difficult and sometimes the only way to find out is to ask the customer through research eg. feedback questionnaires, emails and speaking to your customers.
This marketing funnel infographic gives an example of a typical customer journey.
Attracting customers to your website
There are many ways to draw customers to your website, such as email marketing, social media and Google Ads but it’s also important to remember that customers are heavily influenced by other aspects of your website such as design, user experience (make sure it’s easy to navigate), call to actions, relevant content and mobile optimisation.
But, as you know, just getting the potential customer to the website isn’t enough, what you want is for the customer to take the next step:
What you can do to help a potential sale
Get yourself acquainted with the granular details with your print and digital marketing, know your numbers! You can do this through understanding the data in your Google Analytics account or social media insights. To really improve your customer experience you need to put yourself in their shoes, start simple, take a look at your website - what can you change on your home page or a landing page to pull more customers in?
Need some support to understand your Google Analytics data or social media insights? Book a FREE Health Check.
Well done if you have made it this far. After such a tumultuous year last year and a rocky start to 2021, sadly many small and large enterprises haven’t made it.
We have compiled a list of very simple things to try and get your business off to a good start in 2021.
The New Year is an ideal time to get proactive with your marketing and get your voice heard while we wait to see what the new financial year has in store. Reconnecting with your customers is key to strengthening your business relationships and letting them know you are there for support.
Most of us will have been glad to see the back of 2020, to say it has been difficult is an understatement. Some of you may have taken a step back from the business to focus on other things, others will have been busy reaching out to customers in new ways.
Regardless of how you’ve tackled the past year, now is a great time to get organised. Why not use this opportunity to reconnect with your customers, take stock and hit 2021 with some positivity!
Here are 5 simple things to try and get your business off to a good start in 2021:
This is not on the list but still very important none the less, don’t forget to ask for help if you need it. It is often one of the hardest things to find the courage to do, but if you are struggling with payments, need some ideas or looking for something specialist, look to your network group, connections, contractors or suppliers and reach out.
Hopefully you’ve got some ideas and a plan of action to help get your business running as smoothly as possible in 2021. If not Creative Remedy are always on hand if you need any help or advice.
Businesses large and small have had to adapt during lockdown with many having to cease trading while the Government tries to get the virus under control. As we start to see the lifting of some restrictions and a return to some sort of normality, many are now faced with the challenge of how to navigate the new post lockdown landscape and revive their businesses.
Once you’ve digested the Government guidance and regulations it’s time to start analysing your business and looking for ways to improve performance and increase sales. Now is the time to take a look at your marketing plan - how does it need to adapt to suit the new legislation? If you have a retail business how can you improve and maximise sales whilst still following social distancing and hygiene rules?
We’ve put together 8 top tips to help you ensure your business is ready for the new normal:
Important things to remember:
If you need a helping hand to navigate the post lockdown world contact Creative Remedy for a FREE Consultation.
The effects from Covid-19 on our daily lives and businesses are being felt across the globe and all of us will be facing uncertainty and worry. It’s important to stay positive and try to do what you can to keep your business up and running. This will require you to think a bit differently about what you can offer your customers and clients and how you can deliver your services or products safely.
Here are a few tips to help you rethink your products and services to cope with the change in demand and your customers requirements.
Reassess your products and services
As you adapt your business and services be sure to remain true to your brand values, be consistent and professional.
What you can do with all this time on your hands!
And one last thing!
You may be wondering how to best communicate with your existing customers, they may have stopped buying from you and you are unsure how C-19 has affected their business. Contact them by phone or a personal email, strengthen your customer relationships and build trust. Don’t try to sell them anything, just simply ask how they are doing. Loyal customers are your priority, ask how you can help and support them.
How has C-19 affected your business? Has anything surprised you? Have you developed any new products or services, I would love to hear if the changes have brought on positive new developments, however small they are.
A list of local regional business exhibitions coming up in 2020:
Northamptonshire Chamber Business Exhibition
Cambridge County Polo Club, Business Open Day and Networking
The Huntingdonshire Business Fair 2020
Peterborough B2B Exhibition 2020
Ely Cathedral Business Group, Celebration of Business 2020
Northamptonshire Business Expo
Let’s Grow Together - The Peterborough Business Expo
The Big Business Event
What was the best B2B exhibition you attended last year? Please share any you think may be beneficial to local business.
Medicated news to revive you and your business.