LinkedIn is one of the top networking sites for professionals. It can be used for recruitment, job searching and networking and is great for sharing company information. Just like other networking and social media tools, LinkedIn is important for your business. It’s professional and gives you the opportunity to connect with people who have an interest in your products or services. You can set up a company page which will help you build your business brand on LinkedIn, individual profiles can then be created to introduce skills, experience and act as ambassadors for the company.
If you’re new to LinkedIn you might find it hard to know how to get the best out of this online tool, so we’ve put together some handy tips to make sure you can get the most out of LinkedIn.
If you’ve still not set up a LinkedIn profile or company page, now is the time to do it. It’s simple to get started and you could be missing out on many business opportunities and contacts. Make it part of your daily networking tasks.
0 Comments
Instagram is a great tool to let you share your photos and videos with family and friends but did you know it can help boost your business too? Instagram doesn’t have lots of things going on at the same time, such as in Facebook and it is much easier to navigate. It’s all about photos and short videos, no memes etc. There are limitations with how you can interact with other accounts but engagement tends to be higher than that of other social media apps.
If you’re not using Instagram for your small business yet then you’re potentially missing out on a lot of opportunities.
Follow Creative Remedy on Instagram here: Creative Remedy Want to hit the ground running in 2018? Have you been working in your business, catching up from the busy Christmas period? Have you got a long list of things to do and your own marketing is at the top but unsure where to start. Our quick list may be just the thing you need to help you get started. 1. Social Media
Pick a new social platform that you have never tried and make it your new year goal to become a digital guru for that network and add another string to your bow. 2. Video If a picture paints 1000 words what does a moving image do? Create one piece of moving digital media to promote your business. It could be a slideshow, animation, interview, or panoramic video. This can be delivered on your website or shared on social media. Don’t forget to measure the response. 3. Landing Pages We are all knowledgeable about your products or services, give away some FREE information via a landing page which asks for a potential customers details in exchange for this FREE helpful information. 4. Email Marketing Be brave and try something you have never done before. Add that video you created, start a referral program, run a competition or celebrate a milestone. Contacting potential customers even once a month may just be enough put you in the forefront of their mind. 5. Existing Customers We all know it’s easier to get more business from an existing customer rather than finding a new customer. Go through your contact list and find one reason to contact each customer, nothing sales based… ask them how your existing service is working for them, or maybe just to see how their Christmas and new year went and see where the conversation leads. With so many social media platforms available it is difficult to choose the right ones for you and your business. Here are some tips to help you stay ahead in business with Twitter. Tip 1
Don’t forget to use #hashtags in your tweets. For example, if your tweet is about jewellery, consider hash tagging that keyword (#jewellery or the @brand) in the tweet to make it searchable. Tip 2 Retweet, participate and start conversations with people and businesses by asking simple questions. See where it takes you! Tip 3 Shrink your URLs to create more space to have your say, you can now have slightly more than 140 characters. More here > Twitter now lets you post longer tweets after 140-character limit relaxed (Google URL Shortener) Tip 4 Use @companyname or @personsname to tweet someone directly. This is public and alerts them you have mentioned them in a tweet. Tip 5 On Friday, people like to thank special followers for that week and you can do that by using #FF or #FollowFriday then the name(s) of your followers you want to mention. It's also good to say a reason to follow that person too. If you are new to Twitter… don’t be bogged down with buzz words like strategy, engagement, ROI… give it a try and see where your strengths lie. Are you on Twitter? Is there anything you struggle with or need to know? Tweet us here > @Creativeremedy Common questions asked by small business owners new to Facebook, ‘How to Fall in Love with Facebook’ is designed to answer a few of these. Falling over the post at the front door on Feb 14th!
If you don’t use Facebook because of all of the notifications and requests… take control of your Facebook, block app requests and notifications. Don’t post messages complaining about them! To post or not to post… Stop apps posting on your behalf, e.g. retweets from Twitter may make no sense to Facebook users, and users wont be able to follow a conversation easily but something like Hootsuite is great for different social media platform management. Love for life or business? Which is best… a personal or business Facebook page? There are pros and cons to both (more info here: www.facebook.com/help/217671661585622) and if you work directly with a customer e.g. if you are a therapist, there is nothing wrong with having both types of pages to maximise your reach. I would ask ‘What business do you run?’ and ‘What would you like to achieve from your presence on Facebook?’, the answer is usually in there. Scared to get Engaged? Scared you wont be able to manage when you plunge into Facebook if you get lots of engagement? Use a Facebook mobile app to keep on top of activity on the move. If it gets to the point where you are too busy, outsource… and a specialist will manage your strategy and often come up with ideas you won’t have thought of. The secret is great communication! In all relationships the secret is great communication! Watch your language and gear it towards your target audience. We all hear timing is everything… and it is, test different times of the day to gain maximum exposure. Less is often more with fast paced technology and use images where possible (appropriate ones of course!). Don’t hard sell and most importantly be yourself, people will end up loving you because of it! |
PrescriptionMedicated news to revive you and your business. Categories
All
Archives
July 2022
|