Tip 1
Use hashtags for keywords where possible. This will help users find your content more easily: What is a hashtag? Find out here >
​
Tip 2
Choose appropriate and striking images for your profile pictures and cover images, this is what people see… and what will stand out in the sea of content being posted daily.

Tip 3
If you are new to social media, choose one platform and learn how to use this with confidence before moving onto the next.

Tip 4
To grow your audience by Joining groups, join conversations, engage by commenting on posts, hold contests, conduct polls. Respond to questions or enquiries efficiently and have something interesting, topical or humorous to say.

Tip 5
Tweet (Twitter) frequently and up to 5 times a day to get seen in the cascade of daily tweets. For other social media platforms consider the time of day you post and when your target audience might be active. If you are unsure try various times and measure your success.

Tip 6
Post new content to your website or blog, then post this to social media. You want visitors visiting your website and give them something to return for.

Tip 7
Invite your email contacts to ‘join’, ‘like’ or ‘follow’ your social media pages. Contacts can be exported from your computer, smartphone or tablet, your website, email marketing and sales software.

Do you have any social media tips you could share with others? Share your tips below:

Give yourself a makeover
Your LinkedIn profile is the first thing your new contacts will see so make sure you stand out for all the right reasons. First impressions really do count! Be sure to update regularly adding any new skills and accomplishments. Don’t be shy, make sure you include a picture to truly personalise your profile, it will make you appear much more approachable.
 
Show your business some love
By creating a LinkedIn Company page you are giving your customers and contacts all the information they need to learn about your business, your products and the services you offer. It’s free for anyone to set up company pages and having one really will benefit your LinkedIn profile.
 
Share the love
The more connections you have on your Company Page the more people will see your published updates. With InMail Don’t just connect to anyone, make sure you know them or have at least some synergy. Be sure to add any employees as they are far more likely to share any posts you make. Promote your company page on your website, in your emails and blogs to help try and encourage more people to follow you.
 
Communication is key
It’s easy to keep in touch with your contacts especially using LinkedIn messaging. You can use it to organise meetings and keep in touch with your connections. Sometimes a friendly chat is all it takes to reconnect with a business acquaintance.
 
LinkedIn is just as important as all other social media platforms, in fact in the last year it has seen huge growth with lots more people engaging on here daily. In platform advertising could transform it further. Show it some love and reap the benefits!

You know how important it is to update your website regularly and how maintaining your social media accounts can help draw in new customers but adding a blog to your website will also help drive traffic and boost your business.

So why should you blog?

1. Advertise your skills. You know your business better than anybody else so what better way to share your knowledge and skills than by engaging your customers and potential customers through your blog. Your customers may not know all the skills you have to offer and the blog is a great way of advertising this.
2. Connect with new customers. Your blog will drive new customers your way. Every time you add a new blog post it has the potential to be shared on social media platforms such as Twitter and Facebook and could introduce you to a whole new audience. Also, every new post you write will boost the chances of your website showing up in a search engine which, in turn, can drive more customers your way.
3. Help your customers solve a problem. When you write your blog you should use it to answer the questions you think your customers will have. By doing this you will establish yourself as knowledgeable and an expert in your field and could help build trust in you and your services.
4. Give you content to post on social media. When you write your blogs they should be interesting and informative. This will ensure you have relevant, engaging content to post on your social media platforms which will then, get shared by your followers, and even their followers.

Business blogging should be seen as another essential marketing tool that can help you grow your business. By aiming for a regular blog post you can make sure you are engaging with new and existing customers on a regular basis, increasing your online presence and promoting yourself as an industry leader (it also helps with search engine optimisation!).

If you’ve not got a blog up and running yet, now is the time to start!
Need some advice or ideas on what to post? Get in touch here: [email protected]

It’s professional and gives you the opportunity to connect with people who have an interest in your products or services. You can set up a company page which will help you build your business brand on LinkedIn, individual profiles can then be created to introduce skills, experience and act as ambassadors for the company.

If you’re new to LinkedIn you might find it hard to know how to get the best out of this online tool, so we’ve put together some handy tips to make sure you can get the most out of LinkedIn.

• Keep your profile up to date Ensure to update skills, expertise, products and services.
• Customise public profile URL It makes it much easier to share your personal profile and looks much better than a load of numbers at the end. Details on how to do this here.
• Set a profile picture It makes it much easier for people to recognise you when searching for you and your posts.
• Connect with new contacts When given a business card from a new contact be sure to ask permission to connect with them on LinkedIn - this helps build your network of contacts.
• Reciprocate Endorsements When a contact visits your profile they can endorse one of your areas of expertise or suggest a new skill to add to your profile. This is important as people with at least 5 skills listed on their profile receive more views.
• Use the search function The search box allows you to look for posts, people to connect with, jobs etc and with the filter option you can find exactly what you’re looking for.
• Connect with others Like their posts and share news that might be of interest to others in your network.
• File Business cards digitally If you have Evernote Premium it will automatically find the contact’s LinkedIn profile and add it to the contact details.
• Give recommendations to others This might lead to them giving you recommendations in return. Be sure to ask previous employers and business partners for recommendations for previous work.
• Join groups and communities related to your industry You can connect and participate in trending topics. It also gives you the opportunity to make new contacts.

If you’ve still not set up a LinkedIn profile or company page, now is the time to do it. It’s simple to get started and you could be missing out on many business opportunities and contacts. Make it part of your daily networking tasks.