Website design, at least good website design isn’t just about how your site looks. It’s all too easy to forget about maintaining your website once it’s gone live but if you want your business to benefit from your digital online presence it really is vital not to neglect it’s upkeep. You should always make sure any changes to your business are updated on your website. Here are 5 reasons why you should be constantly looking after your website:
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Here are 5 tips that could help you improve your online presence today! 1. Know Why You Need a Website
It sounds like a ridiculous question but if you know the real reason why you need a website (other than… well its just silly not to have one these days!), this will help you get the most out of your online presence. You will find it easier to focus your attention and get the right website functionality for your business needs. 2. Portal to Drive Traffic Your website or blog is your main portal for sharing information to social media not the other way around! In most marketing, the main aim is to drive traffic to your website where potential customers can find out what you do and how to buy your products and services. How you keep them there and get them to purchase it the next step… 3. Building & Maintaining Your Online Brand Does everything you publish online reflect your current brand? Check now… is your logo consistent, does your social media match your website brand, does your email signature match your website design? When you see something out of place on someone else’s website what does this make you think? If you see a strange comment on someone’s business social media post, does it change your perception of that company? 4. Mobile Friendly or Responsive A good website is one that is mobile friendly or has a responsive design (RWD). A mobile friendly or responsive website is one where the design fits the device you are viewing it on (you don’t have to zoom in and the navigation buttons are easy to click on). 5. Measure Your Success There are many tools out there for measuring the success of your marketing from Facebook insights, Hootsuite Analytics to Google Analytics. If you put content out there it is good practice to measure your success, so you know you are delivering the right content at the right time. 7 things you can be doing after the initial launch of your new website. These are FREE and low cost ways to market your business if you have the time and fancy a little learning curve. If it’s not within your skill set and you have no urge to learn, it’s probably worth outsourcing to a professional. Have a launch story
This will include key info about how it all started and what you have to offer, the more personal the better. Keep it short, engaging and leave something out so people have an opportunity to ask you questions. Add SEO If this wasn’t already included in your website build… add a title and description to every website page, including adding image alt tags. This will help potential customers find you easier and looks great when someone shares it on social media. Create content Create good, engaging and regular content. Add a blog or news section to your website. Customers need a reason to return, give them one! Register Register with free online directories. And... register with free online industry specific directories. Help customers find you easily. You can start with Yell.com, Scoot, Thompson Local and Freeindex. Put your pin in the map Set-up a free Google Maps Business Listing, there are a host of other free Google tools to help your get your website established and monitor and manage traffic. Get social Set-up social media accounts such as Facebook, Twitter, Instagram. Share your news and publish content from your website or blog. There is a great tool out there called Hootsuite which keeps you organised and lets you schedule content. Build your database Start building your database of contacts by adding a newsletter or offers sign-up to your website. You may only have a few customers now but start building an audience you can communicate to. There are lots of software options out there like MailChimp, Constant Contact and we offer our own called Email Marketing Remedy. Your selection will boil down to cost and ease of use. Good luck! Don't forget if you have any burning questions, we are happy to help. Most business use their website home page as a landing page, by specifically targeting traffic with a landing page, you have more control over holding the visitors attention and capturing data to generate future sales opportunities. What is a website landing page?
A landing page usually consists of the following content:
What can landing pages be used for? …Essentially converting visitors into leads. The main aim is to have an offer in the form of a call to action, this could be obtaining your potential customers contact information on the basis that they will receive something from you e.g. a Free top tips guide. Landing pages can also be used to:
What makes a great landing page? Good landing pages are designed to focus a users attention on visitors engaging in one action. Write a compelling title that grabs your reader. Bullet points are easier to read and gets across information quickly. Build trust with the words that you use but be careful of any marketing terminology that may put of a potential customer. Not too text heavy but a mix of media to excite the user, a striking image will help with this. A very short simple sign-up or contact form, 3 fields are enough to capture the data from future sales opportunities. |
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