5 Marketing Ideas to Try in 2018

Want to hit the ground running in 2018? Have you been working in your business, catching up from the busy Christmas period? Have you got a long list of things to do and your own marketing is at the top but unsure where to start. Our quick list may be just the thing you need to help you get started.

1. Social Media
Pick a new social platform that you have never tried and make it your new year goal to become a digital guru for that network and add another string to your bow.

2. Video
If a picture paints 1000 words what does a moving image do? Create one piece of moving digital media to promote your business. It could be a slideshow, animation, interview, or panoramic video. This can be delivered on your website or shared on social media. Don’t forget to measure the response.

3. Landing Pages
We are all knowledgeable about your products or services, give away some FREE information via a landing page which asks for a potential customers details in exchange for this FREE helpful information.

4. Email Marketing
Be brave and try something you have never done before. Add that video you created, start a referral program, run a competition or celebrate a milestone. Contacting potential customers even once a month may just be enough put you in the forefront of their mind.

5. Existing Customers
We all know it’s easier to get more business from an existing customer rather than finding a new customer. Go through your contact list and find one reason to contact each customer, nothing sales based… ask them how your existing service is working for them, or maybe just to see how their Christmas and new year went and see where the conversation leads.