The Importance of Website Maintenance

Website design, at least good website design isn’t just about how your site looks. It’s all too easy to forget about maintaining your website once it’s gone live but if you want your business to benefit from your digital online presence it really is vital not to neglect it’s upkeep. You should always make sure any changes to your business are updated on your website.

Here are 5 reasons why you should be constantly looking after your website:
 

1. Security. Keeping up to date with the latest security software and patches is paramount, especially as we hear about more and more security hacks within online business. Outdated software makes your website vulnerable to attack from hackers putting you and your customers personal information and security at risk.
2. Boost your website rankings. New, quality and relevant content helps drive your site’s ranking (SEO). If you don’t update your website you may find your site falls down the rankings.
3. Keep existing customers interested. Customers will keep coming back if they see the website is updated with fresh, new content. Think about putting up a monthly news section or blog to keep your customers in the loop with what’s happening in your business.
4. First impressions count. Making sure all your content, news sections and copyright dates are completely up to date gives a much better impression to new and potential customers. It could lose you important new business if you don’t ensure these are kept right up to date.
5. Keep up with new technology. The digital world moves fast so you need to make sure your website is right up to date with the latest tech in order for it to keep running smoothly, navigate well and load fast. No one has time for sites that won’t load. And is yours a responsive website design or mobile friendly?