How to Fall in Love with Pinterest

Are you unsure how Pinterest can help you and your business? Perhaps you feel overwhelmed with the many social media platforms and apps you currently manage and don’t think there’s room in your life for another! Now is the perfect time to reassess your relationship with Pinterest and see if you can find the love or rekindle it, who knows where it could lead!

The Perfect Marriage
Falling in love with Pinterest is pretty easy- it’s simple to use and in return you get loads of great ideas. Keep the relationship running smoothly by following these simple tips:

• Show off your best assets- Personalise your Pinterest account with your business or brand logo and don’t forget a link to your website.
• Don’t mix business with pleasure- Ensure you set up a separate account for your business- the aim of the game here is to increase interaction with your followers and build engagement. A great way of doing this is  by sharing photos of customers using your products and services as well as stand alone product images. 
• Free love- Spread the love for your business without spending any money. One of the great things about Pinterest is it doesn’t need to cost you anything so you can raise your business profile and boost interactions and all it will cost you is a bit of your time!
• Home is where the heart (your website) is- Make sure every pin you post has a link back to your website. This way the image will always lead back to your website- no matter how far it is shared across Pinterest.
• Beauty is in the eye of the beholder- Pinterest is a visual tool so every image needs to be interesting and engaging. This doesn’t mean Pinterest is only for arts or media based businesses, if you provide a service then why not post ‘How To’ articles and position yourself as an expert in your field?
• Relationship building- Collaborate with other local businesses to increase engagement within your local community. Perhaps set up a board for local businesses and pin their content- sharing is caring! 

Pinterest can really help boost your business but as with any relationship it requires work and communication! So put the time and effort in and make sure you post regularly for maximum engagement.

If you need help with your social media we post regular blogs to help you. If you need specific advice or support we offer a FREE consultation.
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On Pinterest already? What do you love about it?