If you want your business to thrive and grow you need to invest time and money into great marketing and an integral part of your marketing is content creation.
Generating ideas and producing quality content can be time consuming and it can be difficult to know what and when to post. Social media presence is vital for your business to thrive but your posts need to be engaging and relevant if you want to see results.
What is Content Creation?
When we talk about content creation we are specifically discussing written or visual content (images or video) based on topics that would appeal to your target audience. This content could be in the form of a blog, email marketing, social media posts, websites and landing pages.
All content needs to be relevant and interesting - your aim is to build engagement and provide information to your followers/audience.
Creating content for social media requires a bit of thought - each platform has its own rules, e.g. Twitter has a character limit if you have the free account and to get the most out of Instagram you need to make sure your images are at the correct size/aspect ratio.
Websites & Landing Pages
Landing pages are a great tool to have in your digital marketing strategy - the main purpose of a landing page is to convert visitors into leads or leads into customers.
Unlike a standard website page, a landing page is a stand alone page without all the distractions of links and navigation, its sole aim is to collect contact information from your visitor in exchange for something such as an offer, ebook etc.
Content for landing pages needs to be compact, concise and have the all important call to action!
Newsletters and email marketing are a great way to engage with your customers, let them know about what’s happening in your business and share personalised offers.
Why you Need a Content Creator?
If you struggle to come up with amazing content for your social media channels, blogs or email newsletters then take heart- you are not alone. Running a business is hard enough without trying to keep up with digital marketing and the need to keep feeding the beast known as the algorithm.
Do you struggle to come up with exciting, interesting and relevant content?
Contact us to find out how we can help.
Building the right strategy now will help your business through the year. In an economic downturn, it's even more vital to plan and allocate budgets to the right place, creating a marketing plan can help you to do this.
For some helpful tips with a Digital Marketing Strategy read our blog Financial Crisis - Why Digital Marketing is Vital for your Business
The main points to consider when creating a marketing strategy are:
If you need any help or advice Creative Remedy are here to support you, so please get in touch if you have any questions.
Comment below if you would like to receive our 2023 Marketing Planner.
If your relationship with Instagram is in need of a boost then now is the perfect time to spend some quality time getting to know how to nurture your Instagram account and cultivate the perfect partner for your business.
Take Time to Connect
Instagram is a great way to boost your brand and engagement- you can post photos and videos of products and services, interact with followers and gain insights into their preferences.
Our Top Tips for Keeping the Love Alive
Keep it professional- A business account is free and will give you much needed insights to help you tailor your content and post it at the right time for maximum reach.
Show you care- Post regularly and consistently with interesting and relevant content and make sure it is clear and communicates well.
Get your Hashtags On- Use up to 30 hashtags in every post. Make sure they are relevant to the post and make sure you always add brand specific ones to your posts. Research the most popular hashtags relevant to your business and make a list specifically for you and your key products and services.
Sell Yourself- Make sure your profile has all the information about your business clearly describes what you provide or offer. Use a great profile picture and make sure you include your website url!
Stay true to yourself (and your brand)- You want to try and mirror your brand identity as much as possible so try and use similar colours, fonts and images as used on your website and branding. Be sure to keep your voice and tone consistent too. Only use the best photos and videos, Instagram is a visual platform so use it to your advantage.
Share the love- Actively engage with your followers. Your best advocates might already be posting amazing content that is relevant to your business. Consider collaborations for maximum return for both parties.
Are you unsure how Pinterest can help you and your business? Perhaps you feel overwhelmed with the many social media platforms and apps you currently manage and don’t think there’s room in your life for another! Now is the perfect time to reassess your relationship with Pinterest and see if you can find the love or rekindle it, who knows where it could lead!
The Perfect Marriage
Falling in love with Pinterest is pretty easy- it’s simple to use and in return you get loads of great ideas. Keep the relationship running smoothly by following these simple tips:
Pinterest can really help boost your business but as with any relationship it requires work and communication! So put the time and effort in and make sure you post regularly for maximum engagement.
If you need help with your social media we post regular blogs to help you. If you need specific advice or support we offer a FREE consultation.
On Pinterest already? What do you love about it?
Here are 7 social media tips to help boost your business online.
Use hashtags for keywords where possible. This will help users find your content more easily: What is a hashtag? Find out here >
Choose appropriate and striking images for your profile pictures and cover images, this is what people see… and what will stand out in the sea of content being posted daily.
If you are new to social media, choose one platform and learn how to use this with confidence before moving onto the next.
To grow your audience by Joining groups, join conversations, engage by commenting on posts, hold contests, conduct polls. Respond to questions or enquiries efficiently and have something interesting, topical or humorous to say.
Tweet (Twitter) frequently and up to 5 times a day to get seen in the cascade of daily tweets. For other social media platforms consider the time of day you post and when your target audience might be active. If you are unsure try various times and measure your success.
Post new content to your website or blog, then post this to social media. You want visitors visiting your website and give them something to return for.
Invite your email contacts to ‘join’, ‘like’ or ‘follow’ your social media pages. Contacts can be exported from your computer, smartphone or tablet, your website, email marketing and sales software.
Do you have any social media tips you could share with others? Share your tips below:
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