Here are 7 social media tips to help boost your business online.
Use hashtags for keywords where possible. This will help users find your content more easily: What is a hashtag? Find out here >
Choose appropriate and striking images for your profile pictures and cover images, this is what people see… and what will stand out in the sea of content being posted daily.
If you are new to social media, choose one platform and learn how to use this with confidence before moving onto the next.
To grow your audience by Joining groups, join conversations, engage by commenting on posts, hold contests, conduct polls. Respond to questions or enquiries efficiently and have something interesting, topical or humorous to say.
Tweet (Twitter) frequently and up to 5 times a day to get seen in the cascade of daily tweets. For other social media platforms consider the time of day you post and when your target audience might be active. If you are unsure try various times and measure your success.
Post new content to your website or blog, then post this to social media. You want visitors visiting your website and give them something to return for.
Invite your email contacts to ‘join’, ‘like’ or ‘follow’ your social media pages. Contacts can be exported from your computer, smartphone or tablet, your website, email marketing and sales software.
Do you have any social media tips you could share with others? Share your tips below:
LinkedIn, most small business owners have a personal profile but not a business page and how many of us really know how to make it work for us? There are so many social media apps we need to take care of, it can be quite tempting to just ignore LinkedIn but you could be missing out on some really great opportunities.
Give yourself a makeover
Your LinkedIn profile is the first thing your new contacts will see so make sure you stand out for all the right reasons. First impressions really do count! Be sure to update regularly adding any new skills and accomplishments. Don’t be shy, make sure you include a picture to truly personalise your profile, it will make you appear much more approachable.
Show your business some love
By creating a LinkedIn Company page you are giving your customers and contacts all the information they need to learn about your business, your products and the services you offer. It’s free for anyone to set up company pages and having one really will benefit your LinkedIn profile.
Share the love
The more connections you have on your Company Page the more people will see your published updates. With InMail Don’t just connect to anyone, make sure you know them or have at least some synergy. Be sure to add any employees as they are far more likely to share any posts you make. Promote your company page on your website, in your emails and blogs to help try and encourage more people to follow you.
Communication is key
It’s easy to keep in touch with your contacts especially using LinkedIn messaging. You can use it to organise meetings and keep in touch with your connections. Sometimes a friendly chat is all it takes to reconnect with a business acquaintance.
LinkedIn is just as important as all other social media platforms, in fact in the last year it has seen huge growth with lots more people engaging on here daily. In platform advertising could transform it further. Show it some love and reap the benefits!
You might think having a blog on your business website is one too many things to maintain. After all, when you’re a small business owner you’re already juggling all your social media as well as actually running your business. But you could be missing out on the potential to reach out to new customers and ultimately boost your online presence.
You know how important it is to update your website regularly and how maintaining your social media accounts can help draw in new customers but adding a blog to your website will also help drive traffic and boost your business.
So why should you blog?
Business blogging should be seen as another essential marketing tool that can help you grow your business. By aiming for a regular blog post you can make sure you are engaging with new and existing customers on a regular basis, increasing your online presence and promoting yourself as an industry leader (it also helps with search engine optimisation!).
If you’ve not got a blog up and running yet, now is the time to start!
Need some advice or ideas on what to post? Get in touch here: email@example.com
LinkedIn is one of the top networking sites for professionals. It can be used for recruitment, job searching and networking and is great for sharing company information. Just like other networking and social media tools, LinkedIn is important for your business.
It’s professional and gives you the opportunity to connect with people who have an interest in your products or services. You can set up a company page which will help you build your business brand on LinkedIn, individual profiles can then be created to introduce skills, experience and act as ambassadors for the company.
If you’re new to LinkedIn you might find it hard to know how to get the best out of this online tool, so we’ve put together some handy tips to make sure you can get the most out of LinkedIn.
If you’ve still not set up a LinkedIn profile or company page, now is the time to do it. It’s simple to get started and you could be missing out on many business opportunities and contacts. Make it part of your daily networking tasks.
Instagram is a great tool to let you share your photos and videos with family and friends but did you know it can help boost your business too?
Instagram doesn’t have lots of things going on at the same time, such as in Facebook and it is much easier to navigate. It’s all about photos and short videos, no memes etc. There are limitations with how you can interact with other accounts but engagement tends to be higher than that of other social media apps.
If you’re not using Instagram for your small business yet then you’re potentially missing out on a lot of opportunities.
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