Running a business is expensive - from property rental and the associated bills to employing staff. So, when it comes to marketing your products and services it makes sense to utilise all the free tools at your disposal.
In this month's blog we are discussing the best free online tools available to promote your business on the internet.
Google Business Profile
All businesses should be making the most of Google and most will already be making sure to optimise their website to boost their Google ranking but it’s easy to forget another important part of Google that requires attention- Google business listing. Previously known as Google My Business, your Google Business Profile allows you to optimise the Google listing for your business by adding details such as location, services and products as well as photos of your business. Note that Google Business Profile is only available to businesses that have contact with customers either via a physical premises or meeting customers in other locations (ie consultants, electricians etc).
A Google Business Profile is a fantastic free tool to reach customers that are searching for products and services like yours in their local area.
Free for businesses with less than 2000 subscribers, Mailchimp is an indispensable tool for your email marketing strategy. Mailchimp is one of the best-known email marketing tools and for a good reason. Mailchimp has been helping businesses communicate with their customers since 2001 and their free plan, if you have a designer on board, lets you create great looking email templates, automate email campaigns, follow up leads and convert leads to clients. It also has a fantastic analytics dashboard.
For a free Customer Relationship Management (CRM) tool you can’t go far wrong with Hubspot. With Hubspot you have access to tools that help with everything from blogging to SEO, marketing to analytics. It really is a one stop shop marketing software tool. Great for startups and established businesses alike, there’s no wonder Hubspot is such a popular choice amongst many business owners.
With a free basic plan, Hotjar is a fantastic tool for discovering more about your website visitors. Using heatmaps to visualise user behaviour allows you to build up a picture of how customers navigate your website. Over time you can see where you need to make changes to your site in order to improve performance and engagement.
When it comes to knowing where to make improvements to your business, nothing gives you better insight than customer feedback. Typeform is a great online tool that allows you to design forms and surveys so you can collect all the important data you need to help you give your customers what they want!
There are lots of other great tools out there that can help with promoting your business, what tools do you use to help with online promotion? Let us know in the comments!
If you are in need of help with your online marketing, contact us for advice.
This month we’re taking a look at the emerging trends in digital marketing for 2022. The pandemic and it’s continuing effect on the way we live, and work has had a huge influence on the marketing industry. These are difficult times in many ways and all industries are having to adapt to the ever-changing landscape.
So, as we slowly step into 2022 what can we expect to see trending in digital marketing?
Metaverse and Virtual Reality and Augmented Reality experiences
When Mark Zuckerberg announced the transformation of Facebook to Meta it was met with mixed reviews. But whatever your opinion on the ‘Metaverse', it can’t be ignored. There are loads of apps that work in augmented reality via the smartphone camera and as mobile devices advance VR will become more accessible too. AR and VR are a great way for consumers to experience products and services and interact with brands!
It was hailed as a digital marketing trend a few years ago but never really took off as predicted, however it looks like it might be finally catching on so you might want to consider including optimisation for voice search in your marketing strategy for 2022.
Targeted marketing is a huge trend for 2022. When you’re planning your marketing strategy for the year be sure to hone your customer lists so you can ensure you tailor your ads to their preferences.
Closely linked to targeted marketing, micro moments is a term coined by Google to describe the way we make snap-decisions. The key here is to make sure you have a presence on all the same platforms as your customers, using short and snappy targeted ads and personalised marketing.
Brands and businesses need to show they care about their communities and act with respect and authenticity. Recent reports in the US showed customers will actively boycott companies that have unethical practices or values.
During the pandemic consumers put more trust in influencers than they did big brands so there’s no doubt influencer marketing is set to rise this year as well.
Creator Led Shopping
By introducing affiliate revenue Instagram is making it easier for Creators to share and earn money on the products they love.
Make searching and shopping a breeze with a clean, simple and easy to navigate website. If it’s not clear what you sell or the services you offer then you are going to lose customers so make sure your website communicates well.
Takeaway message: This fast-paced industry is not slowing down but don’t panic, there are lots of exciting opportunities and developments to embrace that will help your brand soar in 2022!
If you’re not sure your website can stand up to the fast-paced world of 2022 get your FREE website audit here.
We’ve avoided saying it for as long as we could, but it can’t be denied any longer - get ready, Christmas is coming!
It comes around so fast every year, I won’t even tell you how many shopping days you have left. But don’t panic, you still have plenty of time to get your business ready for the festivities, but you need to act now! Christmas is a great time to make meaningful connections with your customers and clients as well as a fantastic opportunity to show off your amazing brand with some top-notch Christmas inspired marketing.
We’ve done some of the hard work for you (we can’t help with the Christmas shopping, sadly) and put together a festive filled guide to get your business in the Christmas spirit!
Christmas 2021 Marketing Strategy
If you haven't already reviewed your marketing strategy for Christmas then you need to act now. This year is slightly different to Christmas 2020, but Covid is still affecting how businesses run and customer behaviour:
Dec the Halls...
If your business has a physical premises where customers visit then you need to be thinking about festive marketing materials such as boards, banners, posters and decals for the windows. Don’t forget twinkly lights, Christmas tree and, if appropriate, music inside.
…and the Virtual Halls
Don’t forget the online window dressing:
To say thank you to your customers and to wish them well for the new year, why not send a branded calendar, stationary or Christmas card? Handwritten for that extra personal touch.
As always Creative Remedy are on hand to help with any of your branded printing materials including calendars and cards as well as your Christmas digital marketing. Don’t forget the more notice the better, we can’t change print lead times unfortunately!
Well done if you have made it this far. After such a tumultuous year last year and a rocky start to 2021, sadly many small and large enterprises haven’t made it.
We have compiled a list of very simple things to try and get your business off to a good start in 2021.
The New Year is an ideal time to get proactive with your marketing and get your voice heard while we wait to see what the new financial year has in store. Reconnecting with your customers is key to strengthening your business relationships and letting them know you are there for support.
Most of us will have been glad to see the back of 2020, to say it has been difficult is an understatement. Some of you may have taken a step back from the business to focus on other things, others will have been busy reaching out to customers in new ways.
Regardless of how you’ve tackled the past year, now is a great time to get organised. Why not use this opportunity to reconnect with your customers, take stock and hit 2021 with some positivity!
Here are 5 simple things to try and get your business off to a good start in 2021:
This is not on the list but still very important none the less, don’t forget to ask for help if you need it. It is often one of the hardest things to find the courage to do, but if you are struggling with payments, need some ideas or looking for something specialist, look to your network group, connections, contractors or suppliers and reach out.
Hopefully you’ve got some ideas and a plan of action to help get your business running as smoothly as possible in 2021. If not Creative Remedy are always on hand if you need any help or advice.
In this competitive digital age just enticing users to visit your website is hard enough but how can we get them to stay? It’s paramount to know all the tools and tricks you have at your disposal in order to drive engagement and user experience and ultimately keep them coming back for more!
Always have the end user in mind:
Why would you need to do this?
Anything that can help improve user experience, engagement and stop users moving on is going to have a lasting impact on your business. The steps you take now can save you time and money in the long term, boost sales; automate some of your business processes and create a loyal customer base.
What is available?
Regardless of what platform your website uses, website automation and functionality is available but not limited to:
It’s always a great idea to chat with your designer about your website. They will have some great ideas for how to boost engagement and build a functional web strategy.
Medicated news to revive you and your business.