Running a business is expensive - from property rental and the associated bills to employing staff. So, when it comes to marketing your products and services it makes sense to utilise all the free tools at your disposal.
In this month's blog we are discussing the best free online tools available to promote your business on the internet.
Google Business Profile
All businesses should be making the most of Google and most will already be making sure to optimise their website to boost their Google ranking but it’s easy to forget another important part of Google that requires attention- Google business listing. Previously known as Google My Business, your Google Business Profile allows you to optimise the Google listing for your business by adding details such as location, services and products as well as photos of your business. Note that Google Business Profile is only available to businesses that have contact with customers either via a physical premises or meeting customers in other locations (ie consultants, electricians etc).
A Google Business Profile is a fantastic free tool to reach customers that are searching for products and services like yours in their local area.
Free for businesses with less than 2000 subscribers, Mailchimp is an indispensable tool for your email marketing strategy. Mailchimp is one of the best-known email marketing tools and for a good reason. Mailchimp has been helping businesses communicate with their customers since 2001 and their free plan, if you have a designer on board, lets you create great looking email templates, automate email campaigns, follow up leads and convert leads to clients. It also has a fantastic analytics dashboard.
For a free Customer Relationship Management (CRM) tool you can’t go far wrong with Hubspot. With Hubspot you have access to tools that help with everything from blogging to SEO, marketing to analytics. It really is a one stop shop marketing software tool. Great for startups and established businesses alike, there’s no wonder Hubspot is such a popular choice amongst many business owners.
With a free basic plan, Hotjar is a fantastic tool for discovering more about your website visitors. Using heatmaps to visualise user behaviour allows you to build up a picture of how customers navigate your website. Over time you can see where you need to make changes to your site in order to improve performance and engagement.
When it comes to knowing where to make improvements to your business, nothing gives you better insight than customer feedback. Typeform is a great online tool that allows you to design forms and surveys so you can collect all the important data you need to help you give your customers what they want!
There are lots of other great tools out there that can help with promoting your business, what tools do you use to help with online promotion? Let us know in the comments!
If you are in need of help with your online marketing, contact us for advice.
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