Well done if you have made it this far. After such a tumultuous year last year and a rocky start to 2021, sadly many small and large enterprises haven’t made it.
We have compiled a list of very simple things to try and get your business off to a good start in 2021.
The New Year is an ideal time to get proactive with your marketing and get your voice heard while we wait to see what the new financial year has in store. Reconnecting with your customers is key to strengthening your business relationships and letting them know you are there for support.
Most of us will have been glad to see the back of 2020, to say it has been difficult is an understatement. Some of you may have taken a step back from the business to focus on other things, others will have been busy reaching out to customers in new ways.
Regardless of how you’ve tackled the past year, now is a great time to get organised. Why not use this opportunity to reconnect with your customers, take stock and hit 2021 with some positivity!
Here are 5 simple things to try and get your business off to a good start in 2021:
This is not on the list but still very important none the less, don’t forget to ask for help if you need it. It is often one of the hardest things to find the courage to do, but if you are struggling with payments, need some ideas or looking for something specialist, look to your network group, connections, contractors or suppliers and reach out.
Hopefully you’ve got some ideas and a plan of action to help get your business running as smoothly as possible in 2021. If not Creative Remedy are always on hand if you need any help or advice.
In this competitive digital age just enticing users to visit your website is hard enough but how can we get them to stay? It’s paramount to know all the tools and tricks you have at your disposal in order to drive engagement and user experience and ultimately keep them coming back for more!
Always have the end user in mind:
Why would you need to do this?
Anything that can help improve user experience, engagement and stop users moving on is going to have a lasting impact on your business. The steps you take now can save you time and money in the long term, boost sales; automate some of your business processes and create a loyal customer base.
What is available?
Regardless of what platform your website uses, website automation and functionality is available but not limited to:
It’s always a great idea to chat with your designer about your website. They will have some great ideas for how to boost engagement and build a functional web strategy.
It’s a common misconception to assume SEO is still simply about keyword optimisation, it is so much more than this now. So what does SEO stand for and why do you need it?
What is SEO?
In simple terms Search Engine Optimisation (SEO) is anything we do to improve the ranking of our website on search engine results. So that's everything from your website design to your content.
How to prepare content that is SEO ready for your website
In order for your website content to improve your SEO it’s essential you have relevant keywords and key phrases:
Most importantly, seek out a good web developer and marketeer and discuss your needs with them. It’s low cost with the potential to boost your business and it’s an essential way of keeping ahead of your competitors.
Got any burning SEO questions relevant to your existing website? Drop your questions below, we are happy to help.
Equilibrium Yoga and Wellbeing Centres are situated in Peterborough and Huntingdon offering inspiring, peaceful and serene spaces to practice yoga and mindfulness-based disciplines. Their premises are modern, clean and have amazing underfloor heating, during lockdown they adapted quickly and still offer online classes. They provide a whole host of treatments and therapies to help you heal, relax and unwind. Equilibrium Yoga offer all styles of yoga and cater for inquisitive beginners and those who would like to have a sweaty, intense and very physical yoga practice.
I think the biggest difference has been Creative Remedy's advise on social media and a sense of accountability to them. They have kept me on track with the marketing when otherwise I would have de-prioritised it.
What we wanted to achieve:
We wanted bring our website up-to date and to improve on our overall marketing.
Our existing website was built in 2015, technology moves on and it was performing a little slower than we wanted. With Covid-19, Lockdown and moving out entire class schedule online we needed customers to find and join our classes quickly. We wanted to promote our therapies and treatments easily.
How could Creative Remedy help?
They needed a website refresh to improve the overall design, user experience and help customers find content easily. Website lifespans are around 3 years before technology moves on, their website was out-of-date and needed a refresh. We looked at their aims and objectives and set to work. Googles algorithm is always being updated, we wanted to ensure the way their website was built is future proof and easy to update.
You’re a dream to work with! Responsive. Responsible. You listen well and you understand our business. You took into account our current financial situation because of Covid-19 and were flexible. You have also been supporting us amazingly well over all the years. I feel very grateful to you.
We removed the scrolling image banners and replaced them with static graphics to promote classes, treatments and therapies. Call to actions 'Book Now', 'Register' and 'Login' has reduced admin time and given customers more control.
Insights from Google Analytics have shown since the refresh the website has received a 65% increase in website visitors, users are staying on the website longer and navigating to more classes, treatments and therapies. The design has consolidated our brand.
Creative Remedy is an excellent company who listen to your needs, they have an excellent response time and deliver what they promise. I would highly recommend Creative Remedy.
Businesses large and small have had to adapt during lockdown with many having to cease trading while the Government tries to get the virus under control. As we start to see the lifting of some restrictions and a return to some sort of normality, many are now faced with the challenge of how to navigate the new post lockdown landscape and revive their businesses.
Once you’ve digested the Government guidance and regulations it’s time to start analysing your business and looking for ways to improve performance and increase sales. Now is the time to take a look at your marketing plan - how does it need to adapt to suit the new legislation? If you have a retail business how can you improve and maximise sales whilst still following social distancing and hygiene rules?
We’ve put together 8 top tips to help you ensure your business is ready for the new normal:
Important things to remember:
If you need a helping hand to navigate the post lockdown world contact Creative Remedy for a FREE Consultation.
Medicated news to revive you and your business.