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Google Ads (formerly Google Adwords) has been around a long time, nearly as long as Google itself. You’ve no doubt noticed the subtle advertisements that show up at the top or to the side of search results (they’re the ones with the small green ‘ad’ tag next to them), these are paid search advertisements- businesses pay for certain keywords that are most likely to be used when searching for their particular product or service. The advertiser ‘pays per click’ (PPC) or ‘pays per impression’ (CPM) on the ad. If you ensure you have a strong ad campaign you will generate more clicks which will result in new leads and more customers.  Why is it better than other forms of marketing?
It’s not necessarily better but if you’ve exhausted all other forms of marketing then Google Ads is just one of many options open to you to try and attract new customers. There are lots of other PPC advertising channels, think Facebook Ads, Twitter Ads etc, but Google Ads is still a great way to reach out to your target audience. In fact, it works especially well when you use it along side other forms of marketing. What is Google Ads good for?
Other Benefits with Google Ads:
What You Need To Budget For If you are considering Google Ads then you need to allow for the cost of Account setup, account maintenance (selecting negative keywords so you are only targeting relevant users and adjusting search terms to reach out to more potential customers and your monthly advertising spend. Your Marketing Strategy Google Ads is a great addition to your marketing strategy and can really result in increased leads and customers but it’s worth remembering that it works better for some businesses and industries more than others. Google Ads is fantastic for measuring actual lead/sales. Unlike stand alone email marketing, each transaction is recorded and can be traced back to a sale (ROI). Effective Google Ads For Google Ads to be effective it really needs a professional who understands how it works. It’s easy to get bogged down with the technical jargon when trying to set up Google Ads on your own, someone with expert knowledge will be best placed to set it up and ensure you aren’t wasting time and money.
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A communication strategy is a plan to enable your business to reach your customers through various communication channels. It’s vital for a successful marketing campaign to deliver a consistent brand message and something you should seriously consider for your small business.  A communications strategy requires you to address a number of key areas:
What marketing channels does a communications strategy cover? There are a number of marketing channels you can cover in your strategy including:
There are probably several relevant marketing channels for each individual customer/ target audience so it’s important to ensure your brand message is consistent across all these channels. Once you’ve identified your audience and marketing channels you can then start building a plan. Compiling a communications strategy will allow you to make informed marketing decisions, you will know exactly what, why, when and who you are communicating to. This will give you a much greater understanding of your customers and you’ll be able to tailor your communications to them and promote your services more effectively. You’ll be able to build on your brand awareness, maintain customer trust and ultimately increase your profits! Think of your communications strategy as the plasters that stick all the different roles together which will result in one coherent message across all the different channels. You know what you need but you might not know how to bring it all together effectively… we can help you create an effective communications strategy by deliver a consistent brand message with a better customer experience. A round up of local B2B exhibitions in 2019.  Peterborough Biscuit
mktgSHOWCASE - The Marketing Solutions Roadshow
Cambridge B2B (Cambridgeshire Chambers of Commerce) The Two Counties Business Exhibition
Huntingdonshire Business Fair (Cambridgeshire Chambers of Commerce)
Ely Cathedral Business Group, Celebration of Business 2019
Business Booth Networking (Peterborough Greyhound Stadium)
Business Live 2019 (Lincolnshire Showground)
Let's Grow Together - The Peterborough Business Expo (Brightfield Business Hub)
Peterborough B2B Exhibition (KingsGate Conference Centre)
What was the best B2B exhibition you attended last year? Please share any you think may be beneficial to local business. LinkedIn, most small business owners have a personal profile but not a business page and how many of us really know how to make it work for us? There are so many social media apps we need to take care of, it can be quite tempting to just ignore LinkedIn but you could be missing out on some really great opportunities.  Give yourself a makeover
Your LinkedIn profile is the first thing your new contacts will see so make sure you stand out for all the right reasons. First impressions really do count! Be sure to update regularly adding any new skills and accomplishments. Don’t be shy, make sure you include a picture to truly personalise your profile, it will make you appear much more approachable. Show your business some love By creating a LinkedIn Company page you are giving your customers and contacts all the information they need to learn about your business, your products and the services you offer. It’s free for anyone to set up company pages and having one really will benefit your LinkedIn profile. Share the love The more connections you have on your Company Page the more people will see your published updates. With InMail Don’t just connect to anyone, make sure you know them or have at least some synergy. Be sure to add any employees as they are far more likely to share any posts you make. Promote your company page on your website, in your emails and blogs to help try and encourage more people to follow you. Communication is key It’s easy to keep in touch with your contacts especially using LinkedIn messaging. You can use it to organise meetings and keep in touch with your connections. Sometimes a friendly chat is all it takes to reconnect with a business acquaintance. LinkedIn is just as important as all other social media platforms, in fact in the last year it has seen huge growth with lots more people engaging on here daily. In platform advertising could transform it further. Show it some love and reap the benefits! What does the future hold now that Google Plus has gone? It may have come as a surprise when Google announced that they were shutting down Google+ but after a security breach earlier in the year and by its own admission, a low consumer usage and engagement, Google was left with little choice but to wind down Google+.  So what can we expect from Google as they move forward? Earlier on in the year Google held its annual I/O developers conference and announced some exciting changes and developments.
Here are 7 free Google tools you should make sure you have on your device:
So, the future is looking great for Google and the end of Google+ seems to have been a mere blip for this innovative company. AI is a major development which sees Google moving from strength to strength. For more information and downloads to the Google apps click here > |
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