On 31st of October in a number of countries, “Halloween” or “All Hallows Eve”, the eve of All Saints Day is often celebrated by children, and adults! dressing up in frightening costumes. Not everyone supports the view of Halloween but nevertheless it is another business marketing opportunity that can be marked in the calendar.
1. Give Away Branded Treats
Give away branded treats with every purchase or order. Cupcakes and treat bags are always popular but think a little outside the box… it might just grab you a bit of attention!
2. Hold a Halloween Event
Be part of the Halloween spirit and if appropriate make it a dress up day at work.
3. Halloween Themed Graphics
Create spooky or Halloween themed graphics and add a funky graphic to your branding... this can used on your social media and website.
4. Get Creative with #Hashtags or Voucher Codes!
You can brainstorm a bespoke hashtag or voucher code for your customers to use to promote how they use your products or services or to save money on products and services just for that day. #Halloween2021, #Boo, #FindTheSpider, #TrickOrTreat
5. Hold a Halloween Competition
Hold a Halloween competition with public voting on a specific theme e.g. For a veterinary practice… best spooky dog costume. You will need to advertise this through your website or social media.
Treat by the way!... Happy Halloween!
Hopefully you’ve already got email marketing set up as part of your marketing strategy for your business- if not then we recommend you read ‘Email Marketing For Small Businesses’ to find out why having one is an essential part of your marketing plan.
If you already use email marketing as part of your marketing strategy then great, but it’s important to update your email marketing strategy regularly in order to get the best results for your business. It’s no good just planning then leaving it for a few years. Over time your business changes and so do your customers. If your products or services have changed in order to meet demand, then your customers or your customers’ needs will most definitely have changed too.
Update Your Customer List
It’s so important to make sure you have an up-to-date customer list. If you’re using old contacts the chances are there are several incorrect details as well as subscribers who are no longer interested in your products or services. You need to be tough and cull any contacts that are no longer interested. Finding out who to keep and who to delete might seem like a bit of a task but it’s vital not only for your engagement but also to keep on the right side of the law with GDPR.
Email marketing services such as Mailchimp and Campaign Monitor will help you weed out the old customers and see which customers might just need a bit of a push to re-engage with your business.
Organise Your List
Once you’ve decided who to keep and who to throw out it’s a good idea to organise your customer list, whether that’s by the service they are interested in or behaviour such as previous purchases. Once you’ve got your groups sorted it makes it easier to tailor personalised email campaigns and hopefully increase engagement.
Make Privacy a Priority
Make your Customer Feel Valued
Personalised email marketing is bound to have a much more positive effect on your customer engagement than the scatter-gun effect of just random content that might not resonate with all your subscribers. If you sell a product, you could consider sending out personalised birthday emails with discounts or for services- let them know how you are there to help and support them. You could also look at what's happening in the world currently- many businesses offer discounts to NHS staff or Key Workers in thanks for their continued hard work.
Book a health check if you need any support reviving your Email Marketing or Marketing Strategy.
We hope you and your business are keeping well in these uncertain times. We too have had to adapt, instead of cancelling meetings and networking we are using more technology and online tools. It is difficult to know how long we will all need to be cautious for but instead of panicking here are some proactive steps you can take to ensure your employees, customers and suppliers are well informed.
This week we have been supporting businesses with:
If you have had to self-isolate; close down your office, classes, services; or had difficulties distributing products due to reduced contact with your wider supply chain, here are some digital marketing platforms that can help your business thrive through these difficult times.
Free online tools to facilitate your communication:
We are here to offer support in any format you need. Whether that is advice, developing creative ideas to gain exposure in this unpredictable time, creating content or delivering final solutions.
Treatments & Cures
Here are some proactive tips to help you achieve and stay positive:
Email marketing is a great cost-effective way to promote your business, stay in touch with existing customers and let new subscribers know about your products or services.
Regular email marketing is one of the best ways to connect and build trusting relationships with new and existing customers. This digital marketing tool allows you to communicate and convert leads into sales.
If you’re looking for an email marketing service you might be wondering which one will be best for you and your business. You might be confused or have been put off by all the digital and marketing regulations. The fact is you need something that is intuitive and easy to use and that will let you track the performance of your email marketing campaigns. Here are some of the best email marketing services available to help you make your decision:
Mailchimp is one of the most popular email marketing service providers. The software is easy to use with a free plan that allows users to send up to 12000 emails a month to 2000 subscribers. Mailchimp has a substantial range of integrations and apps to allow you to make the best use of the marketing tools you already use and it gives users insight on how successful previous email marketing campaigns have been and suggestions to make the next one an even greater success.
Campaign Monitor is an email marketing app that allows users to quickly and efficiently create their own email campaigns with a strong emphasis on design. The software utilises a drag and drop feature to create personalised emails and lets users easily automate their campaigns. With the basic package starting at just £9 a month Campaign Monitor is a cost effective tool that allows you to send 2500 emails across campaigns. Insight Analytics gives users all the vital information on the success of their email campaign.
Constant Contact’s pricing is on a sliding scale depending on the number of subscribers starting at £15 a month for up to 500 contacts for the Email plan or from £30 a month for Email Plus. Both plans come with some great features including list management, template building and audience segmentation. Constant Contact offers fantastic customer support and a huge library of resources.
Fantastic for anyone who is new to email marketing, Sendinblue is simple to use and has some truly brilliant tools to help users create amazing email campaigns. Sendinblue pricing is quite different from other Email Marketing apps in that it all depends on how many emails you send. Their free plan allows up to 300 emails a day but all your emails will have the Sendinblue branding on them.
Best for e-commerce, Drip allows users to personalise emails based on visitor behaviour. The intelligent customer data allows businesses to create bespoke content such as price drop information and unique discount codes.
Creative Remedy offers an email marketing service called Newsletter Remedy which is on the Campaign Monitor platform.
In 4 simple steps you can create positive side effects for your business!
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5 marketing tips for your new venture into email marketing.
1. Subject Line
Always ask would I open that? Make it short and sweet, engaging and a personalisation always gets better results. Check out ‘The Ultimate List of Email Spam Trigger Words’
Less is more… Don’t think you have to include everything about your business in one single newsletter or Eshot. Start with a small snippet of information and link out to your blogs, social media, website and other online resources.
Design a newsletter to fit your brand. Don’t just use the templates available to everyone. Try to customise the colours, fonts and design to suit your company brand. First impressions are everything.
4. Manage your Frequency
This will depend on your industry, target audience and what content you have to deliver. You need to be frequent enough to be memorable, but not too frequent you are considered a nuisance and unsubscribed.
5. Stand Out From the Crowd
Think of how many emails your receive per day, think of how many emails you delete, unsubscribe or filter through to your junk box… now think of ways you can be different and stand out from the crowd!
Medicated news to revive you and your business.