5 Email Marketing Tips for Beginners

5 marketing tips for your new venture into email marketing.

1. Subject Line
Always ask would I open that? Make it short and sweet, engaging and a personalisation always gets better results. Check out ‘The Ultimate List of Email Spam Trigger Words’

2. Content
Less is more… Don’t think you have to include everything about your business in one single newsletter or Eshot. Start with a small snippet of information and link out to your blogs, social media, website and other online resources.

3. Design
Design a newsletter to fit your brand. Don’t just use the templates available to everyone. Try to customise the colours, fonts and design to suit your company brand. First impressions are everything.

4. Manage your Frequency
This will depend on your industry, target audience and what content you have to deliver. You need to be frequent enough to be memorable, but not too frequent you are considered a nuisance and unsubscribed.

5. Stand Out From the Crowd
Think of how many emails your receive per day, think of how many emails you delete, unsubscribe or filter through to your junk box… now think of ways you can be different and stand out from the crowd!