What is a Customer Avatar?
If you haven’t already guessed, a customer avatar is your ideal customer - not your average customer - but the perfect customer who will want to purchase from you again and again.

Once you have discovered your customer avatar you can build a strong marketing strategy and improve your user experience.

Why you need a Customer Avatar

• Tailor your marketing - email marketing will be so much easier once you know ‘who’ you are writing to. No more generic, soulless chit chat - you will be able to adjust your tone and voice to engage with your customer and create campaigns that they can’t resist!
• Improve user experience - Whether that means a slick app for shopping at your store or choosing different social media platforms.
• Product development - Once you know what makes your Custom Avatar tick, you can develop products and services that they need.
• Write relevant content - Coming up with interesting content is always a challenge if you are blindly targeting the masses but once you’ve established your target customer you should be able to come up with plenty of insightful, helpful and engaging content.
• Paid Advertisements - Your customer avatar will help you decide where you should run paid adverts. You will also know which demographics you need to be targeting which will tell you what wording you need in order to get the best return of investment.

How to Create Your Customer Avatar

Do your research - If you are an established business then you have a great starting point as you can ask your customers for feedback:

• Set up polls
• Send out surveys or questionnaires
• Interviews
• Analyse data from third party analytics

Build Your Customer Avatar - Give your fictional customer a name and try to get a picture of them in your mind. Think about their demographics ie age, gender, income etc.

• Try to envision where they get their information - Online search? Word of mouth? Instore? Books?
• What are their goals? What are they trying to achieve?
• What are their values?
• What are their pain points?
• What challenges are they trying to overcome?
• Why do they buy from you?
• What might stop them from making a purchase?

It’s likely your business will have more than one ideal customer, depending on the services and products you offer. If this is the case you will need to repeat the steps and create an avatar for each one.

Short Term Pain for Long Term Gain!
If you are willing to put in the hard work now and create your customer avatar(s) you will have much higher success with your marketing and sales. You will be able to focus your marketing spend to the right areas, improve engagement and build a strong, loyal customer base.

Need help building your avatar? Contact Creative Remedy for more information.

​Building the right strategy now will help your business through the year. It’s particularly important to plan and allocate budgets to the right place – creating a marketing plan can help you to do this.

​The main points to consider when creating a marketing strategy are:

• SWOT – identify your business’s Strengths, Weaknesses, Opportunities and Threats.

• Decide what you want to achieve – your marketing plan should be linked to your business goals, both short and long term. Have your business objectives in mind when writing your marketing plan.

• Know your customers – to gain an insight into your business and where it stands try asking your customers their opinions.
• Research the competition – find out who your competitors are, look at their strengths and weaknesses. It’s always worth knowing what your competitors offer that you don’t.
• Strategies – determine how you can best reach your target customers covering all marketing channels to achieve your plan.

• Budget – it’s important to have a budget set aside for your marketing and you need to stick to it.
  

There are a number of marketing channels you can cover in your strategy including:

• Email Marketing – newsletters/e-bulletins
• Website Content – Home page design, landing pages, products & services
• Blogs – Case studies and blogs
• Social Media – Facebook, Instagram, Twitter, LinkedIn etc
• Print Collateral – Stationery, folded leaflets, flyers
• Vehicle livery and exhibitions stands
  
  

If you’re pressed for time, a 12 month plan seems like too much to tackle, then you can try a 3 month plan. Here you would focus on short term goals and then branch out from this once you’ve completed it.

You could also consider hiring a marketing team- they will be able to advise you on the right strategy for your business and come up with creative solutions for your business marketing. Read our blog ‘Digital Marketing - Why you need a Marketing Team’ to find out more.

If you need any help or advice Creative Remedy are here to support you, so please get in touch if you have any questions.

If you’re a small business owner you will already be well aware of the need for a strong digital marketing strategy. You might be handling your own digital marketing, carrying out day to day tasks such as social media management. But are you truly getting the best out of our digital marketing while trying to run your business? It isn’t easy to split your time between marketing and the day-to-day running of your business.

This is where hiring a team to handle your digital marketing could actually save you time and money, as well as ensuring your marketing is top notch, on brand and working hard for your business.
​
Reasons for Outsourcing your Marketing;

Delegate
You might have been managing perfectly well when you first started out but as your business grows it becomes much more difficult to keep juggling all those plates. The money you think you’re saving by handling your own digital marketing is actually not a saving at all, YOUR time IS money and your time needs to be spent where it's most needed- on running your business. Allowing a professional team to manage your digital marketing will not only free up your time but the team will also be much quicker and more efficient too - they already understand all the software, apps and technology required to make your business digital marketing successful.

Objectivity
It’s not easy to think objectively when it’s your own business that you’ve nurtured from scratch but a digital marketing team will be able to look at it from an outsiders point of view, allowing them to find effective communication strategies.

Expertise
When you hire a professional marketing team you have access to all their combined knowledge and expertise. They will be able to advise you on all aspects of your marketing strategy, help you establish your target audience and create the perfect plan. You only have one chance to do a launch- make sure you do it the right way!

Creative Unique Ideas and Thinking Outside the Box
A digital marketing team can look at your business with fresh eyes, spot potential avenues for targeting your audience and they’ll have the expertise to try out new ideas. Your expertise is in your products or services, their expertise is in digital marketing. As with everything, the marketing sector is constantly evolving but luckily for you it’s in their job description to make sure they’re up-to-date with all the latest advancements. They’ll be able to help identify and track key performance indicators (KPIs) and see ways to improve them.

Strategy and Communication
A digital marketing team will be able to help devise an effective digital marketing strategy - they might do a SWOT analysis (strength, weakness, opportunities, threats) or set SMART goals (Specific, Measurable, Attainable, Relevant, and Time-bound) and make sure these align with your overall business goals.

Most importantly, your marketing team will know what needs doing and when- less reactive and more proactive thinking.

Hiring a digital marketing team could be the best decision you make for your business. From creating the perfect strategy, trying out new tech or finding exciting and innovative ways to engage your audience.

Do you need support with your digital marketing? Get in touch and book your FREE consultation.

Building the right strategy now will help your business through the year. In an economic downturn, it's even more vital to plan and allocate budgets to the right place, creating a marketing plan can help you to do this.

For some helpful tips with a Digital Marketing Strategy read our blog Financial Crisis - Why Digital Marketing is Vital for your Business

​The main points to consider when creating a marketing strategy are:

• SWOT - identify your business’s Strengths, Weaknesses, Opportunities and Threats.

• Decide what you want to achieve - your marketing plan should be linked to your business goals, both short and long term. Have your business objectives in mind when writing your marketing plan.

• Know your customers - to gain an insight into your business and where it stands try asking your customers their opinions.
• Research the competition - find out who your competitors are, look at their strengths and weaknesses. It’s always worth knowing what your competitors offer that you don’t.
• Strategies - determine how you can best reach your target customers covering all marketing channels to achieve your plan.

• Budget - it’s important to have a budget set aside for your marketing and you need to stick to it.
  
  

There are a number of marketing channels you can cover in your strategy including:

• Email Marketing - newsletters/e-bulletins
• Website Content - Home page design, landing pages, products & services
• Blogs - Case studies and blogs
• Social Media - Facebook, Instagram, Twitter, LinkedIn etc
• Print Collateral - Stationery, folded leaflets, flyers
• Vehicle livery and exhibitions stands
  
  

If you’re pressed for time a 12 month plan seems like too much to tackle, then you can try a 3 month plan. Here you would focus on short term goals and then branch out from this once you’ve completed it.

If you need any help or advice Creative Remedy are here to support you, so please get in touch if you have any questions.

Comment below if you would like to receive our 2023 Marketing Planner.