If you want your marketing campaigns to be successful you need to understand your ideal customer. Knowing who your ideal customer is and what they want and need will help you concentrate your marketing where it is needed but it requires a bit of research and patience. If you don’t do the hard work to find your customer avatar you will just keep targeting everyone in the hope to get a hit - which is costly and inefficient. What is a Customer Avatar?
If you haven’t already guessed, a customer avatar is your ideal customer - not your average customer - but the perfect customer who will want to purchase from you again and again. Once you have discovered your customer avatar you can build a strong marketing strategy and improve your user experience. Why you need a Customer Avatar
How to Create Your Customer Avatar Do your research - If you are an established business then you have a great starting point as you can ask your customers for feedback:
Build Your Customer Avatar - Give your fictional customer a name and try to get a picture of them in your mind. Think about their demographics ie age, gender, income etc.
It’s likely your business will have more than one ideal customer, depending on the services and products you offer. If this is the case you will need to repeat the steps and create an avatar for each one. Short Term Pain for Long Term Gain! If you are willing to put in the hard work now and create your customer avatar(s) you will have much higher success with your marketing and sales. You will be able to focus your marketing spend to the right areas, improve engagement and build a strong, loyal customer base. Need help building your avatar? Contact Creative Remedy for more information.
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Building the right strategy now will help your business through the year. It’s particularly important to plan and allocate budgets to the right place- creating a marketing plan can help you to do this. The main points to consider when creating a marketing strategy are:
You could also consider hiring a marketing team- they will be able to advise you on the right strategy for your business and come up with creative solutions for your business marketing. Read our blog ‘Digital Marketing - Why you need a Marketing Team’ to find out more. If you need any help or advice Creative Remedy are here to support you, so please get in touch if you have any questions. Has your once vibrant, welcoming website turned into a zombie apocalypse horror? A badly designed and/or maintained website can cause your business terrifying nightmares and have your customers running for the hills! But don’t despair, we can help you create a spellbinding site that has customers flocking to your homepage - and send the ghosts and goblins back underground where they belong! Death by Design
When did you last have a website redesign? If your website is ageing and tired your customers will notice- from out of date images to unreadable typefaces that are too small - if you haven’t had a refresh in the last 3 years then there is every possibility that your website could do with an overhaul. Research tells us that visitors make a decision on the visual appeal of your website within 50 milliseconds of visiting, so you need to make sure your design is top-notch! Content that gives you the Creeps Is your content engaging? Can your visitors find what they’re looking for quickly and easily? Make sure your content is up to date, relevant and informative but take care not to overload each page with mountains of written text- visitors will be put off if they have to scroll through reams of information. Torturous Loading Times Slow loading web pages are a sure fire way to lose your visitors. Check the loading speed as 40% of visitors will leave your site if it takes longer than 3 seconds to load. Slow websites can be caused by a number of issues including images and videos that haven’t been optimised or an outdated content management system (CMS). Chills at the Checkout If you have an ecommerce website you might be losing customers if your checkout system is awkward, overcomplicated or unnecessarily lengthy. Try your checkout for yourself- is it easy and quick to go from basket to completed purchase? If not, why not? Offer a number of payment options- there’s nothing more annoying than completing all your details only to find out you can’t pay with your preferred payment option. Loathsome Links Bad links will drive your visitors loopy! Not only will it make you look unprofessional it will undoubtedly cost you your customers. Check all your links are working and taking your visitor to the correct pages- if they’re broken get them fixed! Do you need help bringing your website back from the dead? Contact us for a FREE website audit. If you’re a small business owner you will already be well aware of the need for a strong digital marketing strategy. You might be handling your own digital marketing, carrying out day to day tasks such as social media management. But are you truly getting the best out of our digital marketing while trying to run your business? It isn’t easy to split your time between marketing and the day-to-day running of your business. This is where hiring a team to handle your digital marketing could actually save you time and money, as well as ensuring your marketing is top notch, on brand and working hard for your business.
Reasons for Outsourcing your Marketing; Delegate You might have been managing perfectly well when you first started out but as your business grows it becomes much more difficult to keep juggling all those plates. The money you think you’re saving by handling your own digital marketing is actually not a saving at all, YOUR time IS money and your time needs to be spent where it's most needed- on running your business. Allowing a professional team to manage your digital marketing will not only free up your time but the team will also be much quicker and more efficient too - they already understand all the software, apps and technology required to make your business digital marketing successful. Objectivity It’s not easy to think objectively when it’s your own business that you’ve nurtured from scratch but a digital marketing team will be able to look at it from an outsiders point of view, allowing them to find effective communication strategies. Expertise When you hire a professional marketing team you have access to all their combined knowledge and expertise. They will be able to advise you on all aspects of your marketing strategy, help you establish your target audience and create the perfect plan. You only have one chance to do a launch- make sure you do it the right way! Creative Unique Ideas and Thinking Outside the Box A digital marketing team can look at your business with fresh eyes, spot potential avenues for targeting your audience and they’ll have the expertise to try out new ideas. Your expertise is in your products or services, their expertise is in digital marketing. As with everything, the marketing sector is constantly evolving but luckily for you it’s in their job description to make sure they’re up-to-date with all the latest advancements. They’ll be able to help identify and track key performance indicators (KPIs) and see ways to improve them. Strategy and Communication A digital marketing team will be able to help devise an effective digital marketing strategy - they might do a SWOT analysis (strength, weakness, opportunities, threats) or set SMART goals (Specific, Measurable, Attainable, Relevant, and Time-bound) and make sure these align with your overall business goals. Most importantly, your marketing team will know what needs doing and when- less reactive and more proactive thinking. Hiring a digital marketing team could be the best decision you make for your business. From creating the perfect strategy, trying out new tech or finding exciting and innovative ways to engage your audience. Do you need support with your digital marketing? Get in touch and book your FREE consultation. Building the right strategy now will help your business through the year. In an economic downturn, it's even more vital to plan and allocate budgets to the right place, creating a marketing plan can help you to do this. For some helpful tips with a Digital Marketing Strategy read our blog Financial Crisis - Why Digital Marketing is Vital for your Business
The main points to consider when creating a marketing strategy are:
If you need any help or advice Creative Remedy are here to support you, so please get in touch if you have any questions. Comment below if you would like to receive our 2023 Marketing Planner. |
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