Creative Remedy
  • Home
  • Diagnosis
  • Remedy
  • Health Check
  • Prescription
  • Side Effects
  • Warning

Customer Avatar - Why You Need One!

28/10/2024

0 Comments

 
If you want your marketing campaigns to be successful you need to understand your ideal customer. Knowing who your ideal customer is and what they want and need will help you concentrate your marketing where it is needed but it requires a bit of research and patience. If you don’t do the hard work to find your customer avatar you will just keep targeting everyone in the hope to get a hit - which is costly and inefficient.
Customer Avatar
What is a Customer Avatar?
If you haven’t already guessed, a customer avatar is your ideal customer - not your average customer - but the perfect customer who will want to purchase from you again and again.

Once you have discovered your customer avatar you can build a strong marketing strategy and improve your user experience.

Why you need a Customer Avatar
  • Tailor your marketing - email marketing will be so much easier once you know ‘who’ you are writing to. No more generic, soulless chit chat - you will be able to adjust your tone and voice to engage with your customer and create campaigns that they can’t resist!
  • Improve user experience - Whether that means a slick app for shopping at your store or choosing different social media platforms.
  • Product development - Once you know what makes your Custom Avatar tick, you can develop products and services that they need.
  • Write relevant content - Coming up with interesting content is always a challenge if you are blindly targeting the masses but once you’ve established your target customer you should be able to come up with plenty of insightful, helpful and engaging content.
  • Paid Advertisements - Your customer avatar will help you decide where you should run paid adverts. You will also know which demographics you need to be targeting which will tell you what wording you need in order to get the best return of investment.

How to Create Your Customer Avatar

Do your research - If you are an established business then you have a great starting point as you can ask your customers for feedback:
  • Set up polls
  • Send out surveys or questionnaires
  • Interviews
  • Analyse data from third party analytics

Build Your Customer Avatar - Give your fictional customer a name and try to get a picture of them in your mind. Think about their demographics ie age, gender, income etc.
  • Try to envision where they get their information - Online search? Word of mouth? Instore? Books?
  • What are their goals? What are they trying to achieve?
  • What are their values?
  • What are their pain points?
  • What challenges are they trying to overcome?
  • Why do they buy from you?
  • What might stop them from making a purchase?

It’s likely your business will have more than one ideal customer, depending on the services and products you offer. If this is the case you will need to repeat the steps and create an avatar for each one.

Short Term Pain for Long Term Gain!
If you are willing to put in the hard work now and create your customer avatar(s) you will have much higher success with your marketing and sales. You will be able to focus your marketing spend to the right areas, improve engagement and build a strong, loyal customer base.

Need help building your avatar? Contact Creative Remedy for more information.
0 Comments

BUILD YOUR 2025 MARKETING STRATEGY

13/12/2023

1 Comment

 
​Building the right strategy now will help your business through the year. It’s particularly important to plan and allocate budgets to the right place – creating a marketing plan can help you to do this.
Build Your 2024 Marketing Strategy
​The main points to consider when creating a marketing strategy are:
  • SWOT – identify your business’s Strengths, Weaknesses, Opportunities and Threats.
  • Decide what you want to achieve – your marketing plan should be linked to your business goals, both short and long term. Have your business objectives in mind when writing your marketing plan.
  • Know your customers – to gain an insight into your business and where it stands try asking your customers their opinions.
  • Research the competition – find out who your competitors are, look at their strengths and weaknesses. It’s always worth knowing what your competitors offer that you don’t.
  • Strategies – determine how you can best reach your target customers covering all marketing channels to achieve your plan.
  • Budget – it’s important to have a budget set aside for your marketing and you need to stick to it.
There are a number of marketing channels you can cover in your strategy including:
  • Email Marketing – newsletters/e-bulletins
  • Website Content – Home page design, landing pages, products & services
  • Blogs – Case studies and blogs
  • Social Media – Facebook, Instagram, Twitter, LinkedIn etc
  • Print Collateral – Stationery, folded leaflets, flyers
  • Vehicle livery and exhibitions stands

If you’re pressed for time, a 12 month plan seems like too much to tackle, then you can try a 3 month plan. Here you would focus on short term goals and then branch out from this once you’ve completed it.

You could also consider hiring a marketing team- they will be able to advise you on the right strategy for your business and come up with creative solutions for your business marketing. Read our blog ‘Digital Marketing - Why you need a Marketing Team’ to find out more.

If you need any help or advice Creative Remedy are here to support you, so please get in touch if you have any questions.
1 Comment

Resurrect Your Ghastly Website from the Graveyard

27/10/2023

0 Comments

 
Has your once vibrant, welcoming website turned into a zombie apocalypse horror?
A badly designed and/or maintained website can cause your business terrifying nightmares and have your customers running for the hills!

But don’t despair, we can help you create a spellbinding site that has customers flocking to your homepage - and send the ghosts and goblins back underground where they belong!
Resurrect Your Ghastly Website from the Graveyard- Top Tips to Give your Website a New Lease of LifePicture
Death by Design
When did you last have a website redesign? If your website is ageing and tired your customers will notice- from out of date images to unreadable typefaces that are too small - if you haven’t had a refresh in the last 3 years then there is every possibility that your website could do with an overhaul. Research tells us that visitors make a decision on the visual appeal of your website within 50 milliseconds of visiting, so you need to make sure your design is top-notch! 

Content that gives you the Creeps
Is your content engaging? Can your visitors find what they’re looking for quickly and easily? Make sure your content is up to date, relevant and informative but take care not to overload each page with mountains of written text- visitors will be put off if they have to scroll through reams of information.

Torturous Loading Times
Slow loading web pages are a sure fire way to lose your visitors. Check the loading speed as 40% of visitors will leave your site if it takes longer than 3 seconds to load. Slow websites can be caused by a number of issues including images and videos that haven’t been optimised or an outdated content management system (CMS).

Chills at the Checkout
If you have an ecommerce website you might be losing customers if your checkout system is awkward, overcomplicated or unnecessarily lengthy. Try your checkout for yourself- is it easy and quick to go from basket to completed purchase? If not, why not? 
Offer a number of payment options- there’s nothing more annoying than completing all your details only to find out you can’t pay with your preferred payment option.

Loathsome Links
Bad links will drive your visitors loopy! Not only will it make you look unprofessional it will undoubtedly cost you your customers. Check all your links are working and taking your visitor to the correct pages- if they’re broken get them fixed!

Do you need help bringing your website back from the dead? Contact us for a FREE website audit.

0 Comments

Digital Marketing - Why you Need a Marketing Team

16/8/2023

0 Comments

 
If you’re a small business owner you will already be well aware of the need for a strong digital marketing strategy. You might be handling your own digital marketing, carrying out day to day tasks such as social media management. But are you truly getting the best out of our digital marketing while trying to run your business? It isn’t easy to split your time between marketing and the day-to-day running of your business.
Digital Marketing - Why you Need a Marketing Team
This is where hiring a team to handle your digital marketing could actually save you time and money, as well as ensuring your marketing is top notch, on brand and working hard for your business.
​

Reasons for Outsourcing your Marketing;

Delegate
You might have been managing perfectly well when you first started out but as your business grows it becomes much more difficult to keep juggling all those plates. The money you think you’re saving by handling your own digital marketing is actually not a saving at all, YOUR time IS money and your time needs to be spent where it's most needed- on running your business. Allowing a professional team to manage your digital marketing will not only free up your time but the team will also be much quicker and more efficient too - they already understand all the software, apps and technology required to make your business digital marketing successful.

Objectivity
It’s not easy to think objectively when it’s your own business that you’ve nurtured from scratch but a digital marketing team will be able to look at it from an outsiders point of view, allowing them to find effective communication strategies.

Expertise
When you hire a professional marketing team you have access to all their combined knowledge and expertise. They will be able to advise you on all aspects of your marketing strategy, help you establish your target audience and create the perfect plan. You only have one chance to do a launch- make sure you do it the right way!

Creative Unique Ideas and Thinking Outside the Box
A digital marketing team can look at your business with fresh eyes, spot potential avenues for targeting your audience and they’ll have the expertise to try out new ideas. Your expertise is in your products or services, their expertise is in digital marketing. As with everything, the marketing sector is constantly evolving but luckily for you it’s in their job description to make sure they’re up-to-date with all the latest advancements. They’ll be able to help identify and track key performance indicators (KPIs) and see ways to improve them.

Strategy and Communication
A digital marketing team will be able to help devise an effective digital marketing strategy - they might do a SWOT analysis (strength, weakness, opportunities, threats) or set SMART goals (Specific, Measurable, Attainable, Relevant, and Time-bound) and make sure these align with your overall business goals.

Most importantly, your marketing team will know what needs doing and when- less reactive and more proactive thinking.

Hiring a digital marketing team could be the best decision you make for your business. From creating the perfect strategy, trying out new tech or finding exciting and innovative ways to engage your audience.

Do you need support with your digital marketing? Get in touch and book your FREE consultation.
0 Comments

Build Your 2023 Marketing Strategy

8/12/2022

0 Comments

 
Building the right strategy now will help your business through the year. In an economic downturn, it's even more vital to plan and allocate budgets to the right place, creating a marketing plan can help you to do this.
Build Your 2023 Marketing Strategy
For some helpful tips with a Digital Marketing Strategy read our blog Financial Crisis - Why Digital Marketing is Vital for your Business

​The main points to consider when creating a marketing strategy are:
  • SWOT - identify your business’s Strengths, Weaknesses, Opportunities and Threats.
  • Decide what you want to achieve - your marketing plan should be linked to your business goals, both short and long term. Have your business objectives in mind when writing your marketing plan.
  • Know your customers - to gain an insight into your business and where it stands try asking your customers their opinions.
  • Research the competition - find out who your competitors are, look at their strengths and weaknesses. It’s always worth knowing what your competitors offer that you don’t.
  • Strategies - determine how you can best reach your target customers covering all marketing channels to achieve your plan.
  • Budget - it’s important to have a budget set aside for your marketing and you need to stick to it.

There are a number of marketing channels you can cover in your strategy including:
  • Email Marketing - newsletters/e-bulletins
  • Website Content - Home page design, landing pages, products & services
  • Blogs - Case studies and blogs
  • Social Media - Facebook, Instagram, Twitter, LinkedIn etc
  • Print Collateral - Stationery, folded leaflets, flyers
  • Vehicle livery and exhibitions stands

If you’re pressed for time a 12 month plan seems like too much to tackle, then you can try a 3 month plan. Here you would focus on short term goals and then branch out from this once you’ve completed it.

If you need any help or advice Creative Remedy are here to support you, so please get in touch if you have any questions.

Comment below if you would like to receive our 2023 Marketing Planner.
0 Comments
<<Previous

    Prescription

    Medicated news to revive you and your business.

    Categories

    All
    AI
    Branding
    Business Support
    Case Study
    Communication
    Content
    Copyright
    Data
    Design
    Digital Marketing
    Email Marketing
    Exhibitions
    Facebook
    FREE Website Audit
    Google
    Google Ads
    Google Analytics
    Graphic Design
    Logo
    Marketing
    Networking
    SEO
    Social Media
    Stationery
    Strategy
    Twitter
    Video
    Website Design
    Website Development

    Archives

    May 2025
    October 2024
    July 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    February 2023
    December 2022
    November 2022
    September 2022
    July 2022
    June 2022
    April 2022
    March 2022
    February 2022
    January 2022
    October 2021
    September 2021
    August 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    November 2020
    October 2020
    July 2020
    June 2020
    April 2020
    March 2020
    February 2020
    December 2019
    November 2019
    September 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016

    RSS Feed

Get Connected

Creative Remedy on Instagram
Creative Remedy on Facebook
Creative Remedy on Twitter
Creative Remedy on LinkedIn
Creative Remedy on Pinterest
Business Buzz Networking Peterborough
The Local View Peterborough
The Local View Cambridge

Visual Treatment and Cures

  • Website Design & Development
  • Website Remedy - Pay Monthly Websites
  • Marketing & Digital Marketing
  • Graphic Design
  • Logo Design & Branding
  • Email Marketing
  • SEO, Blogs & Content Creation
  • Social Media
  • Other Ailments

Email Newsletter Remedy

Receive a monthly prescription of Email Newsletter Remedy.
Email Newsletter Remedy Peterborough
Sign-up >

FREE Consultation 
& Health Check

For first aid assistance.
Picture
More info >

Contact

Tel: 01733 892604
Mob: 07729 465711
Email: Contact Us

Our Team

  • Meet our team

© Copyright Creative Remedy 2023  |  Terms & Conditions of Sale  |  ​Terms of Use  |  Privacy Policy  |  Cookie Policy
Creative Remedy provide a wide range of visual treatments and cures: Website Design & Website Development, Marketing & Digital Marketing, Logo Design & Branding, Email Marketing, SEO & Blogs & Content Creation, Social Media and Other Ailments in Peterborough and greater Peterborough, Cambridgeshire.
  • Home
  • Diagnosis
  • Remedy
  • Health Check
  • Prescription
  • Side Effects
  • Warning