Building the right strategy now will help your business through the year. It’s particularly important to plan and allocate budgets to the right place- creating a marketing plan can help you to do this. The main points to consider when creating a marketing strategy are:
You could also consider hiring a marketing team- they will be able to advise you on the right strategy for your business and come up with creative solutions for your business marketing. Read our blog ‘Digital Marketing - Why you need a Marketing Team’ to find out more. If you need any help or advice Creative Remedy are here to support you, so please get in touch if you have any questions.
0 Comments
Has your once vibrant, welcoming website turned into a zombie apocalypse horror? A badly designed and/or maintained website can cause your business terrifying nightmares and have your customers running for the hills! But don’t despair, we can help you create a spellbinding site that has customers flocking to your homepage - and send the ghosts and goblins back underground where they belong! Death by Design
When did you last have a website redesign? If your website is ageing and tired your customers will notice- from out of date images to unreadable typefaces that are too small - if you haven’t had a refresh in the last 3 years then there is every possibility that your website could do with an overhaul. Research tells us that visitors make a decision on the visual appeal of your website within 50 milliseconds of visiting, so you need to make sure your design is top-notch! Content that gives you the Creeps Is your content engaging? Can your visitors find what they’re looking for quickly and easily? Make sure your content is up to date, relevant and informative but take care not to overload each page with mountains of written text- visitors will be put off if they have to scroll through reams of information. Torturous Loading Times Slow loading web pages are a sure fire way to lose your visitors. Check the loading speed as 40% of visitors will leave your site if it takes longer than 3 seconds to load. Slow websites can be caused by a number of issues including images and videos that haven’t been optimised or an outdated content management system (CMS). Chills at the Checkout If you have an ecommerce website you might be losing customers if your checkout system is awkward, overcomplicated or unnecessarily lengthy. Try your checkout for yourself- is it easy and quick to go from basket to completed purchase? If not, why not? Offer a number of payment options- there’s nothing more annoying than completing all your details only to find out you can’t pay with your preferred payment option. Loathsome Links Bad links will drive your visitors loopy! Not only will it make you look unprofessional it will undoubtedly cost you your customers. Check all your links are working and taking your visitor to the correct pages- if they’re broken get them fixed! Do you need help bringing your website back from the dead? Contact us for a FREE website audit. If you’re a small business owner you will already be well aware of the need for a strong digital marketing strategy. You might be handling your own digital marketing, carrying out day to day tasks such as social media management. But are you truly getting the best out of our digital marketing while trying to run your business? It isn’t easy to split your time between marketing and the day-to-day running of your business. This is where hiring a team to handle your digital marketing could actually save you time and money, as well as ensuring your marketing is top notch, on brand and working hard for your business.
Reasons for Outsourcing your Marketing; Delegate You might have been managing perfectly well when you first started out but as your business grows it becomes much more difficult to keep juggling all those plates. The money you think you’re saving by handling your own digital marketing is actually not a saving at all, YOUR time IS money and your time needs to be spent where it's most needed- on running your business. Allowing a professional team to manage your digital marketing will not only free up your time but the team will also be much quicker and more efficient too - they already understand all the software, apps and technology required to make your business digital marketing successful. Objectivity It’s not easy to think objectively when it’s your own business that you’ve nurtured from scratch but a digital marketing team will be able to look at it from an outsiders point of view, allowing them to find effective communication strategies. Expertise When you hire a professional marketing team you have access to all their combined knowledge and expertise. They will be able to advise you on all aspects of your marketing strategy, help you establish your target audience and create the perfect plan. You only have one chance to do a launch- make sure you do it the right way! Creative Unique Ideas and Thinking Outside the Box A digital marketing team can look at your business with fresh eyes, spot potential avenues for targeting your audience and they’ll have the expertise to try out new ideas. Your expertise is in your products or services, their expertise is in digital marketing. As with everything, the marketing sector is constantly evolving but luckily for you it’s in their job description to make sure they’re up-to-date with all the latest advancements. They’ll be able to help identify and track key performance indicators (KPIs) and see ways to improve them. Strategy and Communication A digital marketing team will be able to help devise an effective digital marketing strategy - they might do a SWOT analysis (strength, weakness, opportunities, threats) or set SMART goals (Specific, Measurable, Attainable, Relevant, and Time-bound) and make sure these align with your overall business goals. Most importantly, your marketing team will know what needs doing and when- less reactive and more proactive thinking. Hiring a digital marketing team could be the best decision you make for your business. From creating the perfect strategy, trying out new tech or finding exciting and innovative ways to engage your audience. Do you need support with your digital marketing? Get in touch and book your FREE consultation. Building the right strategy now will help your business through the year. In an economic downturn, it's even more vital to plan and allocate budgets to the right place, creating a marketing plan can help you to do this. For some helpful tips with a Digital Marketing Strategy read our blog Financial Crisis - Why Digital Marketing is Vital for your Business
The main points to consider when creating a marketing strategy are:
If you need any help or advice Creative Remedy are here to support you, so please get in touch if you have any questions. Comment below if you would like to receive our 2023 Marketing Planner. There has been some exciting developments for Creative Remedy as the team joins forces with Cambridgeshire's online business directory, The Local View! The Local View was established by Cheryl Jakes and her team; Emma, Sarah and Beth in the rise of lockdown. Acknowledging that businesses needed to adapt quickly, The Local View provided a springboard for local businesses to reach their target audience quickly.
The Creative Remedy team; Sara, Louise, Jenny, James, Milli and Ben will be bringing their combined skills and knowledge in design, marketing and social media management to The Local View to help evolve the digital marketing services and online presence for local businesses. About The Local View If you are new to The Local View and Peterborough Business Directory we are an online directory for Cambridgeshire featuring your business profile and local content inspired by you.
Why Join Peterborough Business Directory?
Search for local businesses and suppliers, lifestyle and local interest articles. Promote your business through banner advertising, engaging videos and spotlight articles. We share your content on all our social media platforms too. Bringing the Peterborough, Cambridge and Cambridgeshire business community together, supporting the shop-local ethos. Be seen, grow your sales and build your brand. Leaflet Design and Distribution The Local View offers a print, design and leaflet distribution service- we can design and print leaflets, booklets, banners, logos, business cards, compliment slips, menus or something that is a little bit different. Eye catching designs to help your business thrive! Banner Ads Header and footer banner advertising are ideal for promoting your new product, service, course or event. Spotlight Articles Reach your customers with interesting and relevant news articles that give your readers all the information they need but without the hard sell. A spotlight article includes Search Engine Optimisations, chosen key phrases, an advert and video to promote your product, service, course or event. What Next? Creative Remedy is going strong. The Local View is intended to be complimentary, offering digital online services, advertising along with design, print and distribution. All the stuff we are really good at! Sara says… “We’re all really excited to be involved in this tech start-up, we are focussed on growing our relationships with community lead enterprises in Peterborough and Cambridge. We are investing in our thriving local community to bring you new opportunities and improve your online presence. We can’t wait to see your businesses grow!” |
PrescriptionMedicated news to revive you and your business. Categories
All
Archives
December 2023
|