Why do you need to know the data from your website?
The sheer amount of data you collect from your website analytics can be overwhelming but if you want to improve your online sales you need to understand what all the numbers mean. Being able to read and understand your website traffic, new visitors, traffic sources, customer journey etc is vital if you want to improve your customer experience and ultimately increase online sales.
The information you get will give you indications of how you can improve your website to increase visitor rate and sales such as redesigning your homepage to make it more user friendly or ensuring it’s mobile friendly if it appears most of your visitors are using a mobile device.
How does it help with each marketing channel?
The information you get from your website analytics data will give you great insight into where your visitors are coming from such as an organic search using a search engine, paid search (Google Ads etc), referral from blogs, social media or email. You’ll be able to see the biggest drivers of website traffic and it will also tell you which channels you need to focus on to see improved traffic flow.
In order to get a real understanding of the numbers you need to look at each marketing channel's analytics as well as your website analytics. Understanding how well a certain email campaign has performed compared with a blog or social media post can help you see where you need to focus your attention.
How can you find out this information?
It’s really important that you use all the analytics tools available and measure everything you do. Focus on one marketing channel at a time, really get to understand it and build on this. Make it manageable for you and your business - if you find it tricky to get your head around or you lack the time and patience, get support from your web designer.
Understanding your numbers
If 100 people visit your website how many of those turn into a call, enquiry or an order? If you’re finding the number of conversions is dropping it’s worth reassessing your website. Perhaps your homepage isn’t clear - is it obvious what your products or services are? Or maybe your Contact Us form asks for too much information. If a customer is taking those first steps you don’t want to scare them off with lots of questions. Fundamentally you need to understand your customers so that all your marketing and content is relatable and relevant to your potential customers.
Contact Creative Remedy for further advice or to take advantage of a Free Website Audit
A marketing funnel is basically a way of mapping a customer journey from awareness of your brand/business through to the final stage (purchase/sign up). There are different types of funnels focusing on specific areas of marketing (social media marketing funnels, video marketing funnels, email marketing funnels etc) but they all have the same role - to follow the steps a customer takes before fulfilling the final stage.
Why do you need a marketing funnel?
Having a marketing funnel will give you great insight into your customer journey. The data you will get from the funnel report will highlight if you are losing customers along their journey and help you focus on the weaker areas of your marketing plan. You will see which areas are strong and which areas you can build on. It will help you focus your marketing to your target audience which will ensure a better conversion rate. Understanding your customers and their needs makes it much easier for you to guide them through the ‘funnel’ and hopefully bring you more sales through your website/leads.
It may seem like a lot of data but it all makes sense once you understand your numbers and can see where you can improve brand loyalty or increase conversion rates.
How can a marketing funnel help your business?
A marketing funnel is a great way to build brand loyalty which in turn leads to recommendations, new customers and further sales. The marketing funnel is made of stages your customer goes through before making that purchase:
The information you will get from a marketing funnel will help you gain understanding of your audience and ultimately help you convert them into loyal customers.
If you need help with your marketing plan and would like more information, why not get a FREE Health Check
Are you unsure how Pinterest can help you and your business? Perhaps you feel overwhelmed with the many social media platforms and apps you currently manage and don’t think there’s room in your life for another! Now is the perfect time to reassess your relationship with Pinterest and see if you can find the love or rekindle it, who knows where it could lead!
The Perfect Marriage
Falling in love with Pinterest is pretty easy- it’s simple to use and in return you get loads of great ideas. Keep the relationship running smoothly by following these simple tips:
Pinterest can really help boost your business but as with any relationship it requires work and communication! So put the time and effort in and make sure you post regularly for maximum engagement.
If you need help with your social media we post regular blogs to help you. If you need specific advice or support we offer a FREE consultation.
On Pinterest already? What do you love about it?
Well done if you have made it this far. After such a tumultuous year last year and a rocky start to 2021, sadly many small and large enterprises haven’t made it.
We have compiled a list of very simple things to try and get your business off to a good start in 2021.
The New Year is an ideal time to get proactive with your marketing and get your voice heard while we wait to see what the new financial year has in store. Reconnecting with your customers is key to strengthening your business relationships and letting them know you are there for support.
Most of us will have been glad to see the back of 2020, to say it has been difficult is an understatement. Some of you may have taken a step back from the business to focus on other things, others will have been busy reaching out to customers in new ways.
Regardless of how you’ve tackled the past year, now is a great time to get organised. Why not use this opportunity to reconnect with your customers, take stock and hit 2021 with some positivity!
Here are 5 simple things to try and get your business off to a good start in 2021:
This is not on the list but still very important none the less, don’t forget to ask for help if you need it. It is often one of the hardest things to find the courage to do, but if you are struggling with payments, need some ideas or looking for something specialist, look to your network group, connections, contractors or suppliers and reach out.
Hopefully you’ve got some ideas and a plan of action to help get your business running as smoothly as possible in 2021. If not Creative Remedy are always on hand if you need any help or advice.
It’s a common misconception to assume SEO is still simply about keyword optimisation, it is so much more than this now. So what does SEO stand for and why do you need it?
What is SEO?
In simple terms Search Engine Optimisation (SEO) is anything we do to improve the ranking of our website on search engine results. So that's everything from your website design to your content.
How to prepare content that is SEO ready for your website
In order for your website content to improve your SEO it’s essential you have relevant keywords and key phrases:
Most importantly, seek out a good web developer and marketeer and discuss your needs with them. It’s low cost with the potential to boost your business and it’s an essential way of keeping ahead of your competitors.
Got any burning SEO questions relevant to your existing website? Drop your questions below, we are happy to help.
Medicated news to revive you and your business.