The information you get will give you indications of how you can improve your website to increase visitor rate and sales such as redesigning your homepage to make it more user friendly or ensuring it’s mobile friendly if it appears most of your visitors are using a mobile device.
 
How does it help with each marketing channel?
The information you get from your website analytics data will give you great insight into where your visitors are coming from such as an organic search using a search engine, paid search (Google Ads etc), referral from blogs, social media or email. You’ll be able to see the biggest drivers of website traffic and it will also tell you which channels you need to focus on to see improved traffic flow.
 
In order to get a real understanding of the numbers you need to look at each marketing channel's analytics as well as your website analytics. Understanding how well a certain email campaign has performed compared with a blog or social media post can help you see where you need to focus your attention.
 
How can you find out this information?

• Google Analytics With this fantastic free tool you’ll find valuable information about all your website traffic and find out how your marketing channels are performing.
• Website reports
• Social media insights - most social media apps have their own free analytics so you can see how well they’re performing where you can make improvements.
• Email marketing insights - use this data to help you produce effective email campaigns. Insights will tell you what your readers are interested in so you know what to focus on in the next campaign.
• Collect your own data - trade shows, events and networking are fantastic opportunities to find out more about your customers and what they’re really interested in.

 
It’s really important that you use all the analytics tools available and measure everything you do. Focus on one marketing channel at a time, really get to understand it and build on this. Make it manageable for you and your business - if you find it tricky to get your head around or you lack the time and patience, get support from your web designer.
 
Understanding your numbers
If 100 people visit your website how many of those turn into a call, enquiry or an order? If you’re finding the number of conversions is dropping it’s worth reassessing your website. Perhaps your homepage isn’t clear - is it obvious what your products or services are? Or maybe your Contact Us form asks for too much information. If a customer is taking those first steps you don’t want to scare them off with lots of questions. Fundamentally you need to understand your customers so that all your marketing and content is relatable and relevant to your potential customers.
 
Contact Creative Remedy for further advice or to take advantage of a Free Website Audit

A marketing funnel is basically a way of mapping a customer journey from awareness of your brand/business through to the final stage (purchase/sign up). There are different types of funnels focusing on specific areas of marketing (social media marketing funnels, video marketing funnels, email marketing funnels etc) but they all have the same role - to follow the steps a customer takes before fulfilling the final stage.

Why do you need a marketing funnel?
Having a marketing funnel will give you great insight into your customer journey. The data you will get from the funnel report will highlight if you are losing customers along their journey and help you focus on the weaker areas of your marketing plan. You will see which areas are strong and which areas you can build on. It will help you focus your marketing to your target audience which will ensure a better conversion rate. Understanding your customers and their needs makes it much easier for you to guide them through the ‘funnel’ and hopefully bring you more sales through your website/leads.
 
It may seem like a lot of data but it all makes sense once you understand your numbers and can see where you can improve brand loyalty or increase conversion rates.
 
How can a marketing funnel help your business?
A marketing funnel is a great way to build brand loyalty which in turn leads to recommendations, new customers and further sales. The marketing funnel is made of stages your customer goes through before making that purchase:

• Awareness - Attracting new customers
• Attention - Make your brand stand out from your competitors

• Action - Encouraging your new customer to make the purchase
• Engagement - Keeping in touch with your new customer through social media channels
• Loyalty - Building trust with your customers so they recommend your business to others

 
The information you will get from a marketing funnel will help you gain understanding of your audience and ultimately help you convert them into loyal customers.
 
If you need help with your marketing plan and would like more information, why not get a FREE Health Check

The New Year is an ideal time to get proactive with your marketing and get your voice heard while we wait to see what the new financial year has in store. Reconnecting with your customers is key to strengthening your business relationships and letting them know you are there for support.
 
Most of us will have been glad to see the back of 2020, to say it has been difficult is an understatement. Some of you may have taken a step back from the business to focus on other things, others will have been busy reaching out to customers in new ways.
 
Regardless of how you’ve tackled the past year, now is a great time to get organised. Why not use this opportunity to reconnect with your customers, take stock and hit 2021 with some positivity!
 
Here are 5 simple things to try and get your business off to a good start in 2021:

1. Stay in touch Just a simple courtesy email or phone call can help promote confidence and loyalty. Be sure to ask your customer how they are and if there is anything you can do to help them, now is not the time for the hard sell but just a gentle reminder that we are all in this together.
2. Organise your customer database Update your customer lists, databases and email marketing funnels to make sure you have all the right details and that your products and services are still relevant for your customers needs.
3. Embrace the need for E-commerce If you don’t already sell your products or services online then now is definitely time to change that. If we have seen anything from the uncertainty and disruption of the past year it is that online purchases are here to stay.
4. Personalisation When thinking about marketing and communication try to make offers and promotions personal to each customer. Simple things such as asking for your customers communications preferences can really help you connect and strengthen your relationship.
5. Check your finances This year has been difficult on so many levels and many businesses will have taken a financial hit. Be sure to utilise any grants, loans or Government schemes that are available if you need them to see you through the coming months.

 
This is not on the list but still very important none the less, don’t forget to ask for help if you need it. It is often one of the hardest things to find the courage to do, but if you are struggling with payments, need some ideas or looking for something specialist, look to your network group, connections, contractors or suppliers and reach out.
 
Hopefully you’ve got some ideas and a plan of action to help get your business running as smoothly as possible in 2021. If not Creative Remedy are always on hand if you need any help or advice.

What is SEO?
In simple terms Search Engine Optimisation (SEO) is anything we do to improve the ranking of our website on search engine results. So that's everything from your website design to your content.

• Metadata - Website metadata such as page titles, content descriptions etc... all help to ensure search engines receive important information about the content of each page of your website. This must be relevant for your website to come up in search results.
• Alt tags - Alt tags provide text information for images to allow search engines such as Google to read the information and include the images on the search engine rankings.
• Internal links - Another essential for SEO, internal links help search engines navigate your website. Good internal links will lead search engines and visitors to your most important pages.
• External links - If another website has a link on their page that takes the user to your website then this is what’s known as an external link. This is a great way to improve your website's rankings; your designer will utilise all marketing strategies to help build external links to your website.
• Blogs - Any blogs you write also help to boost your website's ranking. Content needs to be relevant; mobile friendly to ensure you reach all your customers, and regularly updated.
• Mobile friendly website - Over 50% of internet browsing takes place on a mobile device so to really make sure your website is reaching a wide audience you need to ensure it is optimised for mobile devices.
• Domain age - When it comes to SEO it really makes a difference how old your website is so choose your domain name carefully, you want it to last!
• Content - In order to boost your rankings your content needs to be unique and relevant.
• Social interaction - Engaging with your audience will vastly improve your search engine rankings. Consider creating new campaigns to promote and share on social media; post engaging content on social media; be conversational but most importantly be yourself!
• Use power words - Words that draw your audience in and direct them to your site are a great way to improve your SEO. Some examples of power words include: Insane, Best, Scientifically, Fast, Effective. All these examples have an emotional draw that encourages the audience to click for more.

 
How to prepare content that is SEO ready for your website
In order for your website content to improve your SEO it’s essential you have relevant keywords and key phrases:

• Make a list of key phrases that focus on your products and services - do your research to ensure you don’t miss any great keywords.
• Make sure you use web resolution image files (lower resolution than you would use for print).
• Make sure you structure your content - think Introduction, Main Body and Conclusion. Write it in a way that reflects your personality to really engage your audience.
• Call To Action (CTA) - always end any content with a great Call To Action, whether that’s as simple as a ‘Buy Now’ button or a more subtle question you ask your audience to keep them interested.
• Word count - some SEO experts say 1000 or 2000, some are more, some are less; content around 300-500 words is not too much that it puts the reader off but enough to keep their interest and keep them coming back for more.

 
Most importantly, seek out a good web developer and marketeer and discuss your needs with them. It’s low cost with the potential to boost your business and it’s an essential way of keeping ahead of your competitors.
 
Got any burning SEO questions relevant to your existing website? Drop your questions below, we are happy to help.