How to Soar in to 2021

Well done if you have made it this far. After such a tumultuous year last year and a rocky start to 2021, sadly many small and large enterprises haven’t made it.

We have compiled a list of very simple things to try and get your business off to a good start in 2021.

The New Year is an ideal time to get proactive with your marketing and get your voice heard while we wait to see what the new financial year has in store. Reconnecting with your customers is key to strengthening your business relationships and letting them know you are there for support.
 
Most of us will have been glad to see the back of 2020, to say it has been difficult is an understatement. Some of you may have taken a step back from the business to focus on other things, others will have been busy reaching out to customers in new ways.
 
Regardless of how you’ve tackled the past year, now is a great time to get organised. Why not use this opportunity to reconnect with your customers, take stock and hit 2021 with some positivity!
 
Here are 5 simple things to try and get your business off to a good start in 2021:

1. Stay in touch Just a simple courtesy email or phone call can help promote confidence and loyalty. Be sure to ask your customer how they are and if there is anything you can do to help them, now is not the time for the hard sell but just a gentle reminder that we are all in this together.
2. Organise your customer database Update your customer lists, databases and email marketing funnels to make sure you have all the right details and that your products and services are still relevant for your customers needs.
3. Embrace the need for E-commerce If you don’t already sell your products or services online then now is definitely time to change that. If we have seen anything from the uncertainty and disruption of the past year it is that online purchases are here to stay.
4. Personalisation When thinking about marketing and communication try to make offers and promotions personal to each customer. Simple things such as asking for your customers communications preferences can really help you connect and strengthen your relationship.
5. Check your finances This year has been difficult on so many levels and many businesses will have taken a financial hit. Be sure to utilise any grants, loans or Government schemes that are available if you need them to see you through the coming months.

 
This is not on the list but still very important none the less, don’t forget to ask for help if you need it. It is often one of the hardest things to find the courage to do, but if you are struggling with payments, need some ideas or looking for something specialist, look to your network group, connections, contractors or suppliers and reach out.
 
Hopefully you’ve got some ideas and a plan of action to help get your business running as smoothly as possible in 2021. If not Creative Remedy are always on hand if you need any help or advice.