|
You can’t get away from it, it’s spreading like the plague, infiltrating every aspect of our digital lives, whether we want it or not! Sounds like some parasitic virus doesn’t it?! Well, I might be being a little dramatic but the march of AI across the digital landscape is a pretty big deal, especially if you work in the creative industries. From writing to photography, film making to music, AI is everywhere. But is it a good thing? Is it really democratising the arts and making them accessible to all or is it slowly killing creativity?  What is AI?
First off let’s just clarify what we mean when we talk about AI in this particular context – we are not discussing some super artificial intelligence, that AI currently being deployed anywhere and everywhere are language learning models (LLM’s) and they work by feeding off human-made data they access from the web. Nothing is sacred, they crawl the web, scraping data whenever they come across it. They are basically prediction machines, completing a sequence with the most likely answer – learn more here: https://www.nngroup.com/articles/how-ai-works/ So the AI we commonly see being integrated into offices and workplaces is basically a pattern recognition tool, whether that be a piece of music, a video clip, writing or an image – the user inputs a prompt and the AI gives its best/most likely answer. As the technology improves so does the output and it’s definitely getting harder to spot the difference between human-made and AI. But how does this impact creativity? Proponents for the technology say it allows them to be creative by being able to bring their ideas to life. I would argue that has always been the case – just pick up a pencil and draw, an instrument and play or a pen and write- what’s stopping you? The problem is that we want everything at the touch of a button, people don’t want to wait and learn or spend money on employees when they can get a machine to do the job in half the time. What Can Generative AI Help With?
Why You Should Use Caution When using AI Your customers have chosen your brand because they have forged a relationship built on trust – when you start to use generative AI to write content and create images you are risking breaking that trust if you are not diligent. It’s imperative that you carefully proof all content before you post it – the software you use produces images and text derived from a massive pool from the web and even if you feed it your own data there is still a risk it will mislead or hallucinate. We see badly thought out content rushed out all the time, often as a result of using generative AI l – this Christmas ad recently made the news : https://archive.ph/USngO Copyright issues aside (well, the big tech companies seem to think they don’t apply to them anyway) there are other issues that arise when we use AI for creating imagery, text and music. Is it really creative to type a prompt into a machine for it to spit out an image or piece of music which is basically just a bit of a rehash of preexisting works that the AI has been trained on? Personally, I don’t think so, although I know many people who find LLM’s really helpful at drafting pieces of writing or coming up with ideas for art and design. On hearing that people are using AI to write emails or letters I was pretty baffled – is it really that hard to write a sincere email or letter? I understand that life is hectic and that we are constantly looking for ways to save time, especially on mundane tasks. The thing is, for most creatives, their jobs are far from mundane and AI is solving a problem that was never there. In the past we dreamed of a future where robots would do the boring stuff like cleaning or ironing, or the less popular jobs like refuse collection. We were promised a utopia where we could live out our lives creating art and music but it seems the opposite is being shoved down our throats. Instead of fostering a lifelong love of learning and creating we are watching as the world becomes reliant on technology to do the thinking and creating for us. We are getting to a point where homework is being completed by AI and university degrees are accomplished because of ChatGPT – a dumbing down of the population. That sounds pretty scary to me! Written by Louise Lockhart Digital Sorceress & Global Head of Crayons at Creative Remedy.
0 Comments
Have you heard of colour psychology? It might sound like voodoo nonsense but colour can actually have a huge influence on your customers. Research shows that people make a decision about a product within 90 seconds and that 62–90% of that decision is based on colour alone! Humans tend to base their decisions on emotions rather than logic which is why you need to think carefully about your colour choices when it comes to your customers.  Take a look at fast food restaurants like McDonalds, Burger King or KFC – it’s no coincidence they all opted for bright red in their branding as red is well known to make us feel hungry!
So what do your brand colours tell us about you and your business? Let’s take a look at some popular colours and see if you’re giving you the right message to your customers: Red Well known as a colour that acts as a warning for danger, red can also be a sign of anger, pain and aggression. Conversely, red also symbolises love, passion, energy and power. Uses: as a call to action (CTA) to urge customers to act quickly. Physically, it can make you feel hungry so is a good choice for fast food brands. Orange Orange is associated with bravery, fun, confidence and warmth. Negative connotations include immaturity, sluggishness, frustration and ignorance. Uses: It’s fun, adventurous aesthetic is perfect for outdoor brands. Its eye-catching hue is another great choice for CTA and is also a great way to make your print marketing stand out. Yellow Bright, zingy, fresh – yellow is the epitome of ‘happy’ and is a perfect choice for brands that want to stand out as positive and creative. Use with caution though as the colour is also often associated with cowardice and fear. Uses: Independent travel consultant? Stand out from your competitors with a bold, yellow logo! The association of yellow with happiness and warm, sunny escapes is perfect to attract new clients. Yellow is also a great brand colour for fitness instructors and gyms as this colour makes us feel energised and optimistic! Green Green is associated with health, vitality, and environment. Often thought of as the perfect colour to portray positive health and well being. Negative connotations include envy and boredom. Uses: Great in your branding if you want to convey freshness. People associate green with ‘Go’ making it another great choice for a CTA! Blue In 2015 a YouGov survey found that blue was the most popular colour in the world. Different shades of blue will elicit different reactions – pale blue is associated with calmness, clarity and serenity while dark/navy blue has connotations of trust, reliability and seriousness, making it a perfect choice for businesses such as banks and insurance companies. Uses: Choose blue in your logo to convey a dependable, trustworthy brand. Indigo This colour – a deep, midnight blue – is symbolic of sincerity and integrity and is another option when you are trying to convey trust and tradition. It also pairs perfectly with bright colours such as magenta or turquoise which will help lighten the mood and energy. Uses: Branding for traditional businesses such as funeral directors, educational institutions, banks. Violet Violet is often thought of as a regal colour. It symbolises wisdom, wealth, spirituality and sophistication. Negative connotations include depression and moodiness. Uses: Stand out from the crowd with violet branding/logo. Violet is evocative of mindfulness, relaxation and well being making it a fantastic choice for Holistic Practitioners and Yoga Instructors. It’s important to remember that colours can mean different things to different people – neurodivergent people may not react in the same way as someone who is neurotypical. Likewise, people with colourblindness might also have a different experience or reaction to the one intended. Need help choosing the right colours for your logo, brand and marketing? Book a consultation and find out how we can help you pick the perfect palette. What does understanding the customer journey help you achieve? Before a customer makes a purchase through your website they will first go through many interactions with your brand/business starting with when they first become aware of your brand right through to making a purchase. The route each customer takes to get to the final sale is varied and personal to them. We call this the customer journey.  Finding out about the customer journey is important if you want to help build a strong, loyal customer base. Knowing each stage the customer goes through helps you identify weak points in your communication strategy which you can then be improved to create a better customer experience and increase brand loyalty and sales.
How to track your customer journey To understand the customer journey you need to analyse all the data from your marketing channels:
The different marketing channels all have the same aim - to lead the customer to your website. But, as you know, just getting the potential customer to the website isn’t enough, what you want is for the customer to take the next step:
There are ways to measure how all the marketing channels are performing using various apps:
These websites and apps will collect all the data you need and help you get a better understanding of your audience so you can then adapt your marketing strategy to try and turn those visits into sales and in time increase brand loyalty and keep customers returning. Get to know your customer For any of this to work it’s important you really get to know your customer at every stage of their journey. This will help you develop content and services that are relevant to your customer. Find out how the customer feels at each stage of their journey - what made them take the next step? What stopped them from making a purchase? To get the most out of your data you need to understand your numbers then you can see where improvements need to be made in order to boost traffic, increase loyalty and get more sales. For help understanding the customer journey and making sense of it all contact Creative Remedy Call to Action (CTA) is a term you might hear when discussing marketing strategies for your business. But what exactly does it mean and how can it help to increase sales and profitability for your company? We’ve put together a simple guide to help explain what it means and why you should be doing it!  What is Call to Action?
The most obvious example of a Call to Action would be a ‘Buy Now’ button on a webpage. It’s simply an invitation for your customer/visitor to do something. It could be a banner or button on your webpage, part of an advertisement or content (ie. blog/email marketing campaign) that is designed to encourage the visitor to do something specific. What is the purpose of a Call to Action? Call to actions are a great way of converting visitors to your website or blogs into potential customers or subscribers. The CTA can have a variety of different purposes depending on what you are trying to achieve. If you are looking to increase sales then a simple ‘Buy Now’ button may be just the trick you need to help convince the undecided shopper, but when you’re trying to attract more visitors or subscribers you need to think more carefully about the wording and location of the CTA. How can it help my marketing and business? A good CTA will help increase visitors which in turn could lead to more customers and sales and therefore increased profits! It could also act as an information point for your potential customers, providing them with the link to finding out all about your products and services. When should I use a call to action? You should make sure to add CTA’s into all your communications. CTA’s can be used in your marketing channels such as email marketing, website, landing page, offers/promotions, blogs and social media. It’s important to make sure you use the right language for your customers, this will mean researching your customer base and finding out their preferences and habits. Make sure you have updated your email database so you are targeting the right audience. 10 Example Call to Actions:
If your marketing is in need of a boost? Perhaps it’s time for a Call to Action! You can learn more about communication strategies that include Call to Actions by booking a FREE Consultation >  The effects from Covid-19 on our daily lives and businesses are being felt across the globe and all of us will be facing uncertainty and worry. It’s important to stay positive and try to do what you can to keep your business up and running. This will require you to think a bit differently about what you can offer your customers and clients and how you can deliver your services or products safely.
Here are a few tips to help you rethink your products and services to cope with the change in demand and your customers requirements. Reassess your products and services
As you adapt your business and services be sure to remain true to your brand values, be consistent and professional. What you can do with all this time on your hands!
And one last thing! You may be wondering how to best communicate with your existing customers, they may have stopped buying from you and you are unsure how C-19 has affected their business. Contact them by phone or a personal email, strengthen your customer relationships and build trust. Don’t try to sell them anything, just simply ask how they are doing. Loyal customers are your priority, ask how you can help and support them. How has C-19 affected your business? Has anything surprised you? Have you developed any new products or services, I would love to hear if the changes have brought on positive new developments, however small they are. |
PrescriptionMedicated news to revive you and your business. Categories
All
Archives
December 2025
|
RSS Feed
Get Connected
|
|
|
|
|
|
|
|
Visual Treatment and Cures |
Email Newsletter RemedyReceive a monthly prescription of Email Newsletter Remedy.
|
FREE Consultation
|
Contact
Our Team
|
© Copyright Creative Remedy 2023 | Terms & Conditions of Sale | Terms of Use | Privacy Policy | Cookie Policy
Creative Remedy provide a wide range of visual treatments and cures: Website Design & Website Development, Marketing & Digital Marketing, Logo Design & Branding, Email Marketing, SEO & Blogs & Content Creation, Social Media and Other Ailments in Peterborough and greater Peterborough, Cambridgeshire.