Call to Action (CTA) is a term you might hear when discussing marketing strategies for your business. But what exactly does it mean and how can it help to increase sales and profitability for your company? We’ve put together a simple guide to help explain what it means and why you should be doing it!
What is Call to Action?
The most obvious example of a Call to Action would be a ‘Buy Now’ button on a webpage. It’s simply an invitation for your customer/visitor to do something. It could be a banner or button on your webpage, part of an advertisement or content (ie. blog/email marketing campaign) that is designed to encourage the visitor to do something specific.
What is the purpose of a Call to Action?
Call to actions are a great way of converting visitors to your website or blogs into potential customers or subscribers. The CTA can have a variety of different purposes depending on what you are trying to achieve. If you are looking to increase sales then a simple ‘Buy Now’ button may be just the trick you need to help convince the undecided shopper, but when you’re trying to attract more visitors or subscribers you need to think more carefully about the wording and location of the CTA.
How can it help my marketing and business?
A good CTA will help increase visitors which in turn could lead to more customers and sales and therefore increased profits! It could also act as an information point for your potential customers, providing them with the link to finding out all about your products and services.
When should I use a call to action?
You should make sure to add CTA’s into all your communications. CTA’s can be used in your marketing channels such as email marketing, website, landing page, offers/promotions, blogs and social media. It’s important to make sure you use the right language for your customers, this will mean researching your customer base and finding out their preferences and habits. Make sure you have updated your email database so you are targeting the right audience.
10 Example Call to Actions:
If your marketing is in need of a boost? Perhaps it’s time for a Call to Action!
You can learn more about communication strategies that include Call to Actions by booking a FREE Consultation >
The effects from Covid-19 on our daily lives and businesses are being felt across the globe and all of us will be facing uncertainty and worry. It’s important to stay positive and try to do what you can to keep your business up and running. This will require you to think a bit differently about what you can offer your customers and clients and how you can deliver your services or products safely.
Here are a few tips to help you rethink your products and services to cope with the change in demand and your customers requirements.
Reassess your products and services
As you adapt your business and services be sure to remain true to your brand values, be consistent and professional.
What you can do with all this time on your hands!
And one last thing!
You may be wondering how to best communicate with your existing customers, they may have stopped buying from you and you are unsure how C-19 has affected their business. Contact them by phone or a personal email, strengthen your customer relationships and build trust. Don’t try to sell them anything, just simply ask how they are doing. Loyal customers are your priority, ask how you can help and support them.
How has C-19 affected your business? Has anything surprised you? Have you developed any new products or services, I would love to hear if the changes have brought on positive new developments, however small they are.
A communication strategy is a plan to enable your business to reach your customers through various communication channels. It’s vital for a successful marketing campaign to deliver a consistent brand message and something you should seriously consider for your small business.
A communications strategy requires you to address a number of key areas:
What marketing channels does a communications strategy cover?
There are a number of marketing channels you can cover in your strategy including:
There are probably several relevant marketing channels for each individual customer/ target audience so it’s important to ensure your brand message is consistent across all these channels.
Once you’ve identified your audience and marketing channels you can then start building a plan. Compiling a communications strategy will allow you to make informed marketing decisions, you will know exactly what, why, when and who you are communicating to. This will give you a much greater understanding of your customers and you’ll be able to tailor your communications to them and promote your services more effectively. You’ll be able to build on your brand awareness, maintain customer trust and ultimately increase your profits!
Think of your communications strategy as the plasters that stick all the different roles together which will result in one coherent message across all the different channels.
You know what you need but you might not know how to bring it all together effectively… we can help you create an effective communications strategy by deliver a consistent brand message with a better customer experience.
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