We’ve avoided saying it for as long as we could, but it can’t be denied any longer - get ready, Christmas is coming!
It comes around so fast every year, I won’t even tell you how many shopping days you have left. But don’t panic, you still have plenty of time to get your business ready for the festivities, but you need to act now! Christmas is a great time to make meaningful connections with your customers and clients as well as a fantastic opportunity to show off your amazing brand with some top-notch Christmas inspired marketing.
We’ve done some of the hard work for you (we can’t help with the Christmas shopping, sadly) and put together a festive filled guide to get your business in the Christmas spirit!
Christmas 2021 Marketing Strategy
If you haven't already reviewed your marketing strategy for Christmas then you need to act now. This year is slightly different to Christmas 2020, but Covid is still affecting how businesses run and customer behaviour:
Dec the Halls...
If your business has a physical premises where customers visit then you need to be thinking about festive marketing materials such as boards, banners, posters and decals for the windows. Don’t forget twinkly lights, Christmas tree and, if appropriate, music inside.
…and the Virtual Halls
Don’t forget the online window dressing:
To say thank you to your customers and to wish them well for the new year, why not send a branded calendar, stationary or Christmas card? Handwritten for that extra personal touch.
As always Creative Remedy are on hand to help with any of your branded printing materials including calendars and cards as well as your Christmas digital marketing. Don’t forget the more notice the better, we can’t change print lead times unfortunately!
On 31st of October in a number of countries, “Halloween” or “All Hallows Eve”, the eve of All Saints Day is often celebrated by children, and adults! dressing up in frightening costumes. Not everyone supports the view of Halloween but nevertheless it is another business marketing opportunity that can be marked in the calendar.
1. Give Away Branded Treats
Give away branded treats with every purchase or order. Cupcakes and treat bags are always popular but think a little outside the box… it might just grab you a bit of attention!
2. Hold a Halloween Event
Be part of the Halloween spirit and if appropriate make it a dress up day at work.
3. Halloween Themed Graphics
Create spooky or Halloween themed graphics and add a funky graphic to your branding... this can used on your social media and website.
4. Get Creative with #Hashtags or Voucher Codes!
You can brainstorm a bespoke hashtag or voucher code for your customers to use to promote how they use your products or services or to save money on products and services just for that day. #Halloween2021, #Boo, #FindTheSpider, #TrickOrTreat
5. Hold a Halloween Competition
Hold a Halloween competition with public voting on a specific theme e.g. For a veterinary practice… best spooky dog costume. You will need to advertise this through your website or social media.
Treat by the way!... Happy Halloween!
To stand out from competitors a successful business needs to have a unique brand. But it’s important to remember that your brand is more than just a name and a logo, you need your brand to tell your unique story. You want your customer and target audience to connect with you and your business so it’s essential your brand communicates your key message.
You need to communicate your brand to your customers and a great way to do this is by giving them the low-down on your business values, qualities, products and services. You are aiming to capture the essence of your business and create a connection between you and your customers.
Use a Consistent Tone
When you tell your story make sure you tell your audience what it was that inspired you to start your business and what you were trying to achieve. Again, this will help to build trust with your audience and make them see that your business is about more than just sales and profit- building your brand!
Make sure you tell your employees about your ‘story’, this will ensure you are all sending the same message to your clients and reinforce your brand identity. Telling your story and connecting with your customers will help build strong relationships and brand loyalty.
Your Visual Brand and Logo
Your visual brand needs to be on all your branding material both online and any printed materials such as stationary, business cards and any marketing materials. You should use colours that reflect your brand and the design of all your branding needs to clearly show your tone and voice. This is where you should consider using a graphic designer to help you create a logo that encompasses your identity.
Even if your business is fully established, it's important to review how your branding reflects your identity- is it giving the right message? Does it give a clear message about what you and your business are trying to achieve?
It’s a good idea to make sure your brand is conveying your key messaging and communicating with your target audience. Business’s change and adapt to the economic climate so there is a good chance your message has changed if your business has been running for a number of years.
Take a look at Marketing Donuts invaluable ‘Building a Brand - checklist’.
Do you need help shaping your story? Contact us for a FREE Health Check!
Hopefully you’ve already got email marketing set up as part of your marketing strategy for your business- if not then we recommend you read ‘Email Marketing For Small Businesses’ to find out why having one is an essential part of your marketing plan.
If you already use email marketing as part of your marketing strategy then great, but it’s important to update your email marketing strategy regularly in order to get the best results for your business. It’s no good just planning then leaving it for a few years. Over time your business changes and so do your customers. If your products or services have changed in order to meet demand, then your customers or your customers’ needs will most definitely have changed too.
Update Your Customer List
It’s so important to make sure you have an up-to-date customer list. If you’re using old contacts the chances are there are several incorrect details as well as subscribers who are no longer interested in your products or services. You need to be tough and cull any contacts that are no longer interested. Finding out who to keep and who to delete might seem like a bit of a task but it’s vital not only for your engagement but also to keep on the right side of the law with GDPR.
Email marketing services such as Mailchimp and Campaign Monitor will help you weed out the old customers and see which customers might just need a bit of a push to re-engage with your business.
Organise Your List
Once you’ve decided who to keep and who to throw out it’s a good idea to organise your customer list, whether that’s by the service they are interested in or behaviour such as previous purchases. Once you’ve got your groups sorted it makes it easier to tailor personalised email campaigns and hopefully increase engagement.
Make Privacy a Priority
Make your Customer Feel Valued
Personalised email marketing is bound to have a much more positive effect on your customer engagement than the scatter-gun effect of just random content that might not resonate with all your subscribers. If you sell a product, you could consider sending out personalised birthday emails with discounts or for services- let them know how you are there to help and support them. You could also look at what's happening in the world currently- many businesses offer discounts to NHS staff or Key Workers in thanks for their continued hard work.
Book a health check if you need any support reviving your Email Marketing or Marketing Strategy.
If you haven’t updated your website in a while you could be losing yourself potential customers. A recent survey showed 81% of internet users are put off if a website hasn’t been updated with 39% saying they might not progress with a service or product if the website is tired, old and not user friendly.
So how do you know if it’s time to update your website? You need to keep in mind that in many instances your website is the first thing potential customers will see about your business. Ask yourself- does it give an insight to your business and what you have to offer? Have you seen a drop in conversions? Are you getting many leads? Is your website easy to navigate and mobile friendly?
If you answered no to any of those questions then it’s probably time to have a refresh.
Fresh new look, fresh new customers
If your site is out of date and doesn’t reflect your current products and services you may be missing out on potential customers. A sleek, clean design which is user friendly will attract visitors who will convert to customers.
A new website is a great time to reach out to those missed conversions. Employing a designer to help you with the website design will ensure you get the look you want without the stress of trying to figure it out yourself.
Analyse the data
Getting to grips with website analytics can seem daunting but it's pretty vital if you want to make any improvements to your current website and it’s performance. Make it a priority to get an understanding of your numbers and ensure you use the information when redesigning your website.
Update your content and contact details:
Make it a priority to get a website refresh if you haven’t had one for some time, especially if you’ve noticed any glitches or it’s slow to load. For more help and advice get in touch with Creative Remedy for a FREE Website Audit.
Medicated news to revive you and your business.