ChatGPT can be a useful tool for small businesses – content creation for social media can be time consuming but ChatGPT can take some of the strain and save you valuable time. Be careful though, AI can hallucinate so you need to double check sources and information before you post to your channels – the last thing you want to do is misinform your customers and damage your reputation. No Vague Symptoms Here!
When consulting ChatGPT, provide clear details about your business and the desired outcome. Instead of saying, “Write a post,” try, “Create a Facebook post introducing our new eco-friendly cleaning service to attract environmentally conscious homeowners.” This precision ensures ChatGPT prescribes the right content. Set the Bedside Manner Inform ChatGPT about your brand’s personality. Are you aiming for a friendly vibe or a professional consultancy tone? For example: “Write in a warm, approachable tone suitable for a family-owned bakery.” This helps ChatGPT tailor the message appropriately. Avoid Information Overload If you have multiple announcements, such as a new product launch, a sale, and a behind-the-scenes story, tackle them separately. Ask ChatGPT to create individual posts for each topic to maintain clarity and focus. Get a Second Opinion If you’re uncertain about how to present your message, request examples. For instance: “Can you provide three Instagram post examples for a boutique introducing a summer clothing line?” This gives you options to choose from or inspire your own ideas. Don’t Omit the Vital Signs Ensure essential key information is present: what you’re offering, who it’s for, how to purchase, and where you’re located. Prompt ChatGPT: “Include our store hours and a call-to-action at the end.” This guarantees your audience has all the necessary information. Tailor the Treatment Different social media platforms have unique styles. Instruct ChatGPT accordingly: “Write a concise, engaging tweet,” or “Create a friendly Facebook update with emojis.” This ensures the content fits the platform’s norms and audience expectations. Explore Alternative Treatments Unsure which style resonates best with your audience? Ask ChatGPT for multiple versions of the same post. This allows you to test different approaches and determine which one garners the best response. Add the Personal Touch Before publishing, review the content to ensure it aligns with your brand’s voice and message. Include personal anecdotes or unique touches that reflect your business’s personality. This authenticity helps build a stronger connection with your audience. Take a look at this article by Tech Radar for a fantastic guide on how to get ChatGPT to match your style and tone. Give it a try and see how ChatGPT can help you create great content for your socials! If you need more information or help with content creation contact us here. This post was written by ChatGPT and edited by a human word doctor!
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If you want your marketing campaigns to be successful you need to understand your ideal customer. Knowing who your ideal customer is and what they want and need will help you concentrate your marketing where it is needed but it requires a bit of research and patience. If you don’t do the hard work to find your customer avatar you will just keep targeting everyone in the hope to get a hit - which is costly and inefficient. What is a Customer Avatar?
If you haven’t already guessed, a customer avatar is your ideal customer - not your average customer - but the perfect customer who will want to purchase from you again and again. Once you have discovered your customer avatar you can build a strong marketing strategy and improve your user experience. Why you need a Customer Avatar
How to Create Your Customer Avatar Do your research - If you are an established business then you have a great starting point as you can ask your customers for feedback:
Build Your Customer Avatar - Give your fictional customer a name and try to get a picture of them in your mind. Think about their demographics ie age, gender, income etc.
It’s likely your business will have more than one ideal customer, depending on the services and products you offer. If this is the case you will need to repeat the steps and create an avatar for each one. Short Term Pain for Long Term Gain! If you are willing to put in the hard work now and create your customer avatar(s) you will have much higher success with your marketing and sales. You will be able to focus your marketing spend to the right areas, improve engagement and build a strong, loyal customer base. Need help building your avatar? Contact Creative Remedy for more information. At the time of writing, across the world over 60% of internet use is done via a mobile device, so it’s vital you have a mobile-friendly website. If your website isn’t mobile friendly you are potentially alienating lots of users and in turn missing out on traffic and customers. Plus, Google primarily uses mobile-first indexing - the mobile version of a site's content, crawled with the smartphone agent, meaning you are also risking your sites ranking. When creating a mobile-friendly site you have three options:
Because most of the indexing on your site comes from the mobile site it’s important you ensure that both versions of your website contain the same content! You also need to remember to put the same metadata (title and meta description) on your mobile version and desktop version of your site. The use of video content on the internet is becoming more and more popular and Google indexes videos from millions of sites. Videos can appear in several different places on Google, including the main search results page, Video mode, Google Images, and Discover. Best Practices for Images on your Website To help Google find and index your images:
To optimise the image landing pages:
Best Practices for Videos on your Website:
Responsive Web Design Responsive web design ensures your site is optimised to work across all devices. It automatically adjusts to fit on the device and browser, ensuring all the content is displayed properly. For most businesses, a responsive website is the perfect solution to ensure your site can be accessed on all devices. It’s a cost effective solution and easy to maintain.
It makes most sense to opt for a responsive web site from the outset - Google favours responsive websites in search rankings as they provide a better user experience than sites that are not mobile friendly. More importantly, you will be less likely to miss out on potential leads - visitors to your optimised site will be able to view all the content regardless of the device they are using. Need help developing your business website that is responsive and mobile friendly? Contact Creative Remedy for a free consultation. Building the right strategy now will help your business through the year. It’s particularly important to plan and allocate budgets to the right place – creating a marketing plan can help you to do this. The main points to consider when creating a marketing strategy are:
You could also consider hiring a marketing team- they will be able to advise you on the right strategy for your business and come up with creative solutions for your business marketing. Read our blog ‘Digital Marketing - Why you need a Marketing Team’ to find out more. If you need any help or advice Creative Remedy are here to support you, so please get in touch if you have any questions. We’ve avoided saying it for as long as we could, but it can’t be denied any longer - get ready, Christmas is coming! It comes around so fast every year, I won’t even tell you how many shopping days you have left. But don’t panic, you still have plenty of time to get your business ready for the festivities, but you need to act now! Christmas is a great time to make meaningful connections with your customers and clients as well as a fantastic opportunity to show off your amazing brand with some top-notch Christmas inspired marketing. We’ve done some of the hard work for you (we can’t help with the Christmas shopping, sadly) and put together a festive filled guide to get your business in the Christmas spirit!
Christmas 2023 Marketing Strategy If you haven't already reviewed your marketing strategy for Christmas then you need to act now:
Dec the Halls... If your business has a physical premises where customers visit then you need to be thinking about festive marketing materials such as boards, banners, posters and decals for the windows. Don’t forget twinkly lights, Christmas tree and, if appropriate, music inside. …and the Virtual Halls Don’t forget the online window dressing:
Get Personal To say thank you to your customers and to wish them well for the new year, why not send a branded calendar, stationary or Christmas card? Handwritten for that extra personal touch. As always Creative Remedy are on hand to help with any of your branded printing materials including calendars and cards as well as your Christmas digital marketing. Don’t forget the more notice the better, we can’t change print lead times unfortunately! |
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