Creating a brand identity takes a lot of hard work and perseverance. Designing a great logo and website are important first steps but how do you establish your brand to make it recognisable, trusted and credible?
There are a number of steps you need to take when building your brand from researching your competitors to communicating your story, message and values to your target audience and then applying these to your marketing strategy.
Be Seen - Grow Your Sales - Build Your Brand
Business directories make your business easier to find online with a direct link to your unique search engine optimised business profile. Your business profile featured on online directories allows you to target your audience and build brand awareness. It is an affordable alternative to improve your online presence and digital footprint. Quite often Google Ads campaign or other paid for ads are unattainable to small businesses. Just think your brand is being promoted on all social platforms, on a regular basis and it is something you don’t have to directly manage yourself.
Local Online Business Directories
Our heart is with two local online business directories that have a support local ethos. If you understand back links and the impact of linking to credible websites to your own website, then you will appreciate the value of driving traffic to your website to again more enquiries, more leads and in turn more sales.
A great way to find prospective customers is to sign up to a local online directory, such as The Local View and Peterborough Business Directory. Our online directories give you access to potential new suppliers, advertise your business across a number of social media channels and allow you to promote your products, services, courses and events to a wider audience through, online articles, banner advertising, our own email marketing and paid for ads.
Here are just some of the benefits;
So you have got a website, what else can you do to promote your business and get your brand out there? Did you know The Local View provides design and printing services? We can design and print marketing materials such as brochures, compliment slips, banners (great for local expos), business cards and more. We also offer a leaflet design, print and distribution service- perfect for your next marketing campaign!
Articles & Spotlight Articles
If you have some exciting news or developments to share, a spotlight article includes Search Engine Optimisation, chosen key phrases, an advert and video to promote your product, service, course or event.
Articles are a great way to spread the word about what’s happening in your business, create a buzz and engage with your audience.
Do you have a story to tell?
Please request a copy of our article submission guide. Contact us >
Being part of a local online business directory is more than advertising, it’s also about supporting local and your local business community. The Local View and Peterborough Business Directory fully support the shop local ethos with a focus on small independent businesses and focused business owners like you. We understand the challenges SME’s face out there but within our local directories you become more visible, supported and learn about what is happening locally in terms of grants, funding, business support courses, local news and events, share knowledge and network with other like minded businesses. All of this will help strengthen your brand and improve your online presence.
Medicated news to revive you and your business.