8 Ways to Make Your Website Work Harder

It’s no longer enough to just design a website and then leave it to do its’ job. In this fast-paced and competitive world it’s vital you keep updating and modifying your website in order to stay relevant and keep your customers. Ensuring your website is mobile-friendly is a no brainer with over 63% of users worldwide accessing the internet on a mobile device in 2019.

Here are 8 ways you can get more out of your website and make it work harder in 2020:

1. It’s all about the “Call to Action”
A call to action (CTA) is a prompt that tells the user to do a specific action such as sign up to newsletter, call or subscribe to content. It’s important to make sure you have a strong, well placed call to action in order to have a good conversion rate. Placement, colour and the design of the CTA are all important points to consider.

2. Create landing pages
A landing page is designed to convert visitors into leads. It’s different from the rest of your website pages because it will have a form that allows you to gain visitor information in exchange for a certain offer or promise.

3. Create more content to ensure customers return
If you neglect to update your content or blogs your customers will soon lose interest. Keeping content up-to-date and relevant and it will give users a reason to come back to your website.

4. Rethink your landing page If you find your landing page isn’t working well for you then look at how you can change it to make it more engaging. Better still come up with several designs or versions, test them all, and see which landing page performs better.

5. Reviews
Reviews are so important to the success of your business, they create brand loyalty and build consumer confidence. Be sure to ask new customers for reviews, contact previous customers, display more reviews and make it easier to find reviews on your website.

6. Get a fresh design
This doesn’t have to be a brand new website, most are template based but speak to your designer about a fresh new look for 2020. Don’t forget to keep up with the maintenance of your website as well, it’s no good making it look amazing if the content isn’t fresh!

7. Get secure
Make sure your website is secure with https, it adds an extra layer of security which is especially important when dealing with sensitive data on your website such as contact forms or purchases. Google puts up a warning (an unlock symbol) when a person navigates to a non secure site which can have a negative impact resulting in loss of traffic and sales etc.

​8. Measure changes with Google Analytics It’s so important to keep track of what is working well (and what is not) and Google Analytics is a great free tool that gives you in depth information about your website and its content and how well it is performing for you.
 
So how is your website looking? Is it going to perform as well as you want it to in 2020?