When you think of the word ‘brand’ what comes to mind? Do you imagine big brands’ such as McDonalds, Coca Cola or large supermarkets such as Tesco and Asda?
They’re all great examples of successful businesses that have managed to build recognisable and highly successful brands.
But every business, large and small, needs to focus on building their brand. It’s no small task, brands don’t become successful overnight and it takes hard work, determination and patience to build a strong and successful brand for your business.
What Makes a Brand Successful?
Aside from the above, there are steps every business must take to build a successful brand:
Your brand will only succeed if you find out who your target audience is - you need to build trust and a lasting relationship with your customers so it’s imperative you learn who they are and what they want.
What is your Mission?
What are you trying to achieve? Why did you start your business? In order to create a successful brand you need to pin down what you're trying to achieve- all your branding including logo design will then reflect this ethos to reinforce your message to your audience.
What is your USP?
You need to stand out from your competitors so make sure you shout about what makes you different. What are your company values? Ethics? Do you offer locally sourced goods for example? Champion what makes your business unique.
Great Visual Assets
Once you’ve established the above you can get creative and build your brand assets - your logo, colour palette, fonts etc.
Why Hire a Designer?
A professional designer has a swathe of skills and knowledge to help you build your brand. They know how to help you craft your story and can help you find your audience. Not only that, they can take your story and USP and together create the perfect logo and other visual assets to determine your unique brand style.
You might think you know exactly how you want your logo to look but a designer can help you push the boundaries and create something truly spectacular. Their knowledge of colour and how it will work on the web and in print will be invaluable- get ready for hexadecimal triplets and Pantone chats over a cup of coffee!
Even after you’ve established your brand image, you need to reinforce that image at every customer touch point. Website, social media, email marketing, in print and your physical premises - all need to give out the same message using the same brand imagery. Your designer will ensure your logo is the correct format for every requirement - print ready and web optimised.
Ultimately, a great designer will save you time and money in the long run. They can be on hand at every step in building your brand and can help ensure you stay true to your brand values, message and story.
Are you struggling to establish your brand? We can help bring your brand to life, contact us for more information: Contact Creative Remedy
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