Why do you need to know the data from your website?
The sheer amount of data you collect from your website analytics can be overwhelming but if you want to improve your online sales you need to understand what all the numbers mean. Being able to read and understand your website traffic, new visitors, traffic sources, customer journey etc is vital if you want to improve your customer experience and ultimately increase online sales.
The information you get will give you indications of how you can improve your website to increase visitor rate and sales such as redesigning your homepage to make it more user friendly or ensuring it’s mobile friendly if it appears most of your visitors are using a mobile device.
How does it help with each marketing channel?
The information you get from your website analytics data will give you great insight into where your visitors are coming from such as an organic search using a search engine, paid search (Google Ads etc), referral from blogs, social media or email. You’ll be able to see the biggest drivers of website traffic and it will also tell you which channels you need to focus on to see improved traffic flow.
In order to get a real understanding of the numbers you need to look at each marketing channel's analytics as well as your website analytics. Understanding how well a certain email campaign has performed compared with a blog or social media post can help you see where you need to focus your attention.
How can you find out this information?
It’s really important that you use all the analytics tools available and measure everything you do. Focus on one marketing channel at a time, really get to understand it and build on this. Make it manageable for you and your business - if you find it tricky to get your head around or you lack the time and patience, get support from your web designer.
Understanding your numbers
If 100 people visit your website how many of those turn into a call, enquiry or an order? If you’re finding the number of conversions is dropping it’s worth reassessing your website. Perhaps your homepage isn’t clear - is it obvious what your products or services are? Or maybe your Contact Us form asks for too much information. If a customer is taking those first steps you don’t want to scare them off with lots of questions. Fundamentally you need to understand your customers so that all your marketing and content is relatable and relevant to your potential customers.
Contact Creative Remedy for further advice or to take advantage of a Free Website Audit
What does understanding the customer journey help you achieve?
Before a customer makes a purchase through your website they will first go through many interactions with your brand/business starting with when they first become aware of your brand right through to making a purchase. The route each customer takes to get to the final sale is varied and personal to them. We call this the customer journey.
Finding out about the customer journey is important if you want to help build a strong, loyal customer base. Knowing each stage the customer goes through helps you identify weak points in your communication strategy which you can then be improved to create a better customer experience and increase brand loyalty and sales.
How to track your customer journey
To understand the customer journey you need to analyse all the data from your marketing channels:
The different marketing channels all have the same aim - to lead the customer to your website. But, as you know, just getting the potential customer to the website isn’t enough, what you want is for the customer to take the next step:
There are ways to measure how all the marketing channels are performing using various apps:
These websites and apps will collect all the data you need and help you get a better understanding of your audience so you can then adapt your marketing strategy to try and turn those visits into sales and in time increase brand loyalty and keep customers returning.
Get to know your customer
For any of this to work it’s important you really get to know your customer at every stage of their journey. This will help you develop content and services that are relevant to your customer. Find out how the customer feels at each stage of their journey - what made them take the next step? What stopped them from making a purchase?
To get the most out of your data you need to understand your numbers then you can see where improvements need to be made in order to boost traffic, increase loyalty and get more sales.
For help understanding the customer journey and making sense of it all contact Creative Remedy
A marketing funnel is basically a way of mapping a customer journey from awareness of your brand/business through to the final stage (purchase/sign up). There are different types of funnels focusing on specific areas of marketing (social media marketing funnels, video marketing funnels, email marketing funnels etc) but they all have the same role - to follow the steps a customer takes before fulfilling the final stage.
Why do you need a marketing funnel?
Having a marketing funnel will give you great insight into your customer journey. The data you will get from the funnel report will highlight if you are losing customers along their journey and help you focus on the weaker areas of your marketing plan. You will see which areas are strong and which areas you can build on. It will help you focus your marketing to your target audience which will ensure a better conversion rate. Understanding your customers and their needs makes it much easier for you to guide them through the ‘funnel’ and hopefully bring you more sales through your website/leads.
It may seem like a lot of data but it all makes sense once you understand your numbers and can see where you can improve brand loyalty or increase conversion rates.
How can a marketing funnel help your business?
A marketing funnel is a great way to build brand loyalty which in turn leads to recommendations, new customers and further sales. The marketing funnel is made of stages your customer goes through before making that purchase:
The information you will get from a marketing funnel will help you gain understanding of your audience and ultimately help you convert them into loyal customers.
If you need help with your marketing plan and would like more information, why not get a FREE Health Check
Call to Action (CTA) is a term you might hear when discussing marketing strategies for your business. But what exactly does it mean and how can it help to increase sales and profitability for your company? We’ve put together a simple guide to help explain what it means and why you should be doing it!
What is Call to Action?
The most obvious example of a Call to Action would be a ‘Buy Now’ button on a webpage. It’s simply an invitation for your customer/visitor to do something. It could be a banner or button on your webpage, part of an advertisement or content (ie. blog/email marketing campaign) that is designed to encourage the visitor to do something specific.
What is the purpose of a Call to Action?
Call to actions are a great way of converting visitors to your website or blogs into potential customers or subscribers. The CTA can have a variety of different purposes depending on what you are trying to achieve. If you are looking to increase sales then a simple ‘Buy Now’ button may be just the trick you need to help convince the undecided shopper, but when you’re trying to attract more visitors or subscribers you need to think more carefully about the wording and location of the CTA.
How can it help my marketing and business?
A good CTA will help increase visitors which in turn could lead to more customers and sales and therefore increased profits! It could also act as an information point for your potential customers, providing them with the link to finding out all about your products and services.
When should I use a call to action?
You should make sure to add CTA’s into all your communications. CTA’s can be used in your marketing channels such as email marketing, website, landing page, offers/promotions, blogs and social media. It’s important to make sure you use the right language for your customers, this will mean researching your customer base and finding out their preferences and habits. Make sure you have updated your email database so you are targeting the right audience.
10 Example Call to Actions:
If your marketing is in need of a boost? Perhaps it’s time for a Call to Action!
You can learn more about communication strategies that include Call to Actions by booking a FREE Consultation >
When running a small business it’s easy to forget about the importance of marketing. You’re often so busy with the day-to-day running and management of your business that sitting down to discuss a marketing plan is probably way down on your to do list. But not implementing a marketing plan could mean you are missing out on creating new contacts and customers.
Why do I need a Marketing Plan?
If you don’t currently have a marketing plan you might be asking why you even need one. Maybe things are ticking over nicely, you’ve got Google Ads working, you use social media to advertise your business and you have a nice growing customer base. But without a marketing plan how do you allow for key holidays and seasonal dates (Christmas, Easter, Bank Holidays etc)? If you have a 12 month marketing plan you can be much more strategic in your actions rather than just reacting to changes in the business climate. You can schedule in to cover for the key dates in your calendar across all media platforms. Within your marketing plan you will ensure you cover all your marketing channels available, including email marketing, website, blogs, social media and printed marketing. There may be aspects you haven’t explored in the past such as CRM systems (Customer Relations Management) and PR (Public Relations).
It makes much more sense to be a head of the game and know you’ve got all your bases covered rather than having to play catch up and potentially miss out on some great advertising opportunities.
Where do I start with a marketing plan?
If a 12 month plan seems like too much to tackle because you are simply too busy running your business then you can try a 3 month plan. Here you would focus on short term goals and then branch out from this once you’ve completed it.
How do I make sure my marketing plan will work?
Need help? We are happy to point you in the right direction, talk through and ideas you might have or work with you to develop your marketing plan. Contact Creative Remedy.
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