Build Your 2023 Marketing Strategy

Building the right strategy now will help your business through the year. In an economic downturn, it's even more vital to plan and allocate budgets to the right place, creating a marketing plan can help you to do this.

For some helpful tips with a Digital Marketing Strategy read our blog Financial Crisis - Why Digital Marketing is Vital for your Business

​The main points to consider when creating a marketing strategy are:

• SWOT - identify your business’s Strengths, Weaknesses, Opportunities and Threats.

• Decide what you want to achieve - your marketing plan should be linked to your business goals, both short and long term. Have your business objectives in mind when writing your marketing plan.

• Know your customers - to gain an insight into your business and where it stands try asking your customers their opinions.
• Research the competition - find out who your competitors are, look at their strengths and weaknesses. It’s always worth knowing what your competitors offer that you don’t.
• Strategies - determine how you can best reach your target customers covering all marketing channels to achieve your plan.

• Budget - it’s important to have a budget set aside for your marketing and you need to stick to it.
  
  

There are a number of marketing channels you can cover in your strategy including:

• Email Marketing - newsletters/e-bulletins
• Website Content - Home page design, landing pages, products & services
• Blogs - Case studies and blogs
• Social Media - Facebook, Instagram, Twitter, LinkedIn etc
• Print Collateral - Stationery, folded leaflets, flyers
• Vehicle livery and exhibitions stands
  
  

If you’re pressed for time a 12 month plan seems like too much to tackle, then you can try a 3 month plan. Here you would focus on short term goals and then branch out from this once you’ve completed it.

If you need any help or advice Creative Remedy are here to support you, so please get in touch if you have any questions.

Comment below if you would like to receive our 2023 Marketing Planner.