This month we’re taking a look at the emerging trends in digital marketing for 2022. The pandemic and it’s continuing effect on the way we live, and work has had a huge influence on the marketing industry. These are difficult times in many ways and all industries are having to adapt to the ever-changing landscape.
So, as we slowly step into 2022 what can we expect to see trending in digital marketing?
Metaverse and Virtual Reality and Augmented Reality experiences
When Mark Zuckerberg announced the transformation of Facebook to Meta it was met with mixed reviews. But whatever your opinion on the ‘Metaverse', it can’t be ignored. There are loads of apps that work in augmented reality via the smartphone camera and as mobile devices advance VR will become more accessible too. AR and VR are a great way for consumers to experience products and services and interact with brands!
It was hailed as a digital marketing trend a few years ago but never really took off as predicted, however it looks like it might be finally catching on so you might want to consider including optimisation for voice search in your marketing strategy for 2022.
Targeted marketing is a huge trend for 2022. When you’re planning your marketing strategy for the year be sure to hone your customer lists so you can ensure you tailor your ads to their preferences.
Closely linked to targeted marketing, micro moments is a term coined by Google to describe the way we make snap-decisions. The key here is to make sure you have a presence on all the same platforms as your customers, using short and snappy targeted ads and personalised marketing.
Brands and businesses need to show they care about their communities and act with respect and authenticity. Recent reports in the US showed customers will actively boycott companies that have unethical practices or values.
During the pandemic consumers put more trust in influencers than they did big brands so there’s no doubt influencer marketing is set to rise this year as well.
Creator Led Shopping
By introducing affiliate revenue Instagram is making it easier for Creators to share and earn money on the products they love.
Make searching and shopping a breeze with a clean, simple and easy to navigate website. If it’s not clear what you sell or the services you offer then you are going to lose customers so make sure your website communicates well.
Takeaway message: This fast-paced industry is not slowing down but don’t panic, there are lots of exciting opportunities and developments to embrace that will help your brand soar in 2022!
If you’re not sure your website can stand up to the fast-paced world of 2022 get your FREE website audit here.
If you haven’t updated your website in a while you could be losing yourself potential customers. A recent survey showed 81% of internet users are put off if a website hasn’t been updated with 39% saying they might not progress with a service or product if the website is tired, old and not user friendly.
So how do you know if it’s time to update your website? You need to keep in mind that in many instances your website is the first thing potential customers will see about your business. Ask yourself- does it give an insight to your business and what you have to offer? Have you seen a drop in conversions? Are you getting many leads? Is your website easy to navigate and mobile friendly?
If you answered no to any of those questions then it’s probably time to have a refresh.
Fresh new look, fresh new customers
If your site is out of date and doesn’t reflect your current products and services you may be missing out on potential customers. A sleek, clean design which is user friendly will attract visitors who will convert to customers.
A new website is a great time to reach out to those missed conversions. Employing a designer to help you with the website design will ensure you get the look you want without the stress of trying to figure it out yourself.
Analyse the data
Getting to grips with website analytics can seem daunting but it's pretty vital if you want to make any improvements to your current website and it’s performance. Make it a priority to get an understanding of your numbers and ensure you use the information when redesigning your website.
Update your content and contact details:
Make it a priority to get a website refresh if you haven’t had one for some time, especially if you’ve noticed any glitches or it’s slow to load. For more help and advice get in touch with Creative Remedy for a FREE Website Audit.
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