It’s a common misconception to assume SEO is still simply about keyword optimisation, it is so much more than this now. So what does SEO stand for and why do you need it?
What is SEO?
In simple terms Search Engine Optimisation (SEO) is anything we do to improve the ranking of our website on search engine results. So that's everything from your website design to your content.
How to prepare content that is SEO ready for your website
In order for your website content to improve your SEO it’s essential you have relevant keywords and key phrases:
Most importantly, seek out a good web developer and marketeer and discuss your needs with them. It’s low cost with the potential to boost your business and it’s an essential way of keeping ahead of your competitors.
Got any burning SEO questions relevant to your existing website? Drop your questions below, we are happy to help.
Myth 1: I have a website, so people should be able to find me... right?
Busted: Lots of work goes into building a website, if you have completed all your page titles, descriptions, image alt tags, this is the first step in being found in the search engines.
Myth 2: SEO is instant.
Busted: SEO work completed this week might not be indexed by search engines for days, even many weeks. It takes a while sometimes for search engines to crawl and index your website pages.
Myth 3: I just need to fill my website with keywords...right?
Busted: SEO is more about good quality relevant content that isn't too repetitive. It still has to make sense to the reader!
Myth 4: SEO is very expensive.
Busted: You can get good results on a small budget if you invest time in creating good content and building online relationships.
Myth 5: I'm finished... my website is complete and I have added my chosen keywords to my website, social media? I don't need that... what is the point?
Busted: Your website is never finished! Search engine optimisation is always on-going, don't forget your competitors change with trends, you have to always be on your toes. Social media activity can have a significant effect on your SEO work. Don't forget millions of people login to Facebook daily, being connected to this hive of activity is going to have an impact on your results over time.
Do you have any SEO myths you would like busted? If so, please share them here:
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