Financial Crisis - Why Digital Marketing is Vital for your Business

2022 has not turned out to be the return to normality we all craved as we came out of the pandemic. War, looming recession, rising energy prices - it’s a roller coaster and we all want to get off!

With financial worries plaguing us all it’s likely you’re looking at ways to help your business survive. One area you should be focussing on is your marketing strategy, so this month we are taking a look at digital marketing and how building the right strategy now will help your business through the next year.

Prioritise your Customer
It’s understandable that cutting spending is the first thing we look to do when faced with financial uncertainty but marketing is vital for your business in order to stay visible to your customers. Instead of thinking of marketing as a cost to your business you should view it as an investment that will boost engagement and help you build a strong relationship with your customers.

• Focus your marketing on what your core customer will prioritise. Everyone is going to be limiting spending on unnecessary items so businesses need to make a concerted effort to promote services and products that are important to their customer base. 
• Look at your numbers, analyse them and get a thorough understanding of what your customer needs from your business. Once you have the data you can target your marketing.

Stay True to Your Brand
Customers will only spend on the brands they can trust or where they feel they get the most value from. Now is the time to be open and honest about your business and what you have to offer.

• Make sure your products or services are necessary to your customer - do your research now and adjust your strategy accordingly.
• Ethics are important to most customers so make sure your brand reflects this.
• Make sure your brand is conveying your key message.
• Shout about what you are proud of - sustainability within your business, ethical products/manufacturing, locally made products etc
• Update your customers of any changes, ie opening times, stock, prices etc.

Review Your Digital Marketing Strategy
As customers change the way they shop your business needs to adjust. Look for ways to engage with your customers - now more than ever you need to focus your marketing on staying connected to your customer base.
 
Don’t make the mistake of cutting back on your marketing - now more than ever your customer is looking for certainty in uncertain times. Stay active on social media to make sure you're strengthening your relationships with your customers - post regularly with relevant and helpful content to engage with your audience. Blogs, newsletters and email marketing are other great ways to communicate what is happening within your business while building strong and long lasting relationships.
 
Are you struggling with your digital marketing? We can help you stay focused, hone your key marketing messages, take the pressure off by doing it for you or simply get better through  training and support.