How To Fall in Love With Instagram

If your relationship with Instagram is in need of a boost then now is the perfect time to spend some quality time getting to know how to nurture your Instagram account and cultivate the perfect partner for your business.

Take Time to Connect
Instagram is a great way to boost your brand and engagement- you can post photos and videos of products and services, interact with followers and gain insights into their preferences.

1. Listen to your audience Your followers and customers will all publish a wealth of content that gives you all the information you need to create a detailed picture of your customer.
2. Looking Good Videos are a fantastic way to showcase your products and services, you can upload tutorials and product demonstrations and get immediate feedback from your followers.
3. Communication is Key Posting regularly with interesting and relevant content will really boost your engagement and your followers will like and share your posts so you reach a wider audience.
   
4. Build Trust  Brand loyalty requires trust and Instagram is a perfect tool to do this.
   

Our Top Tips for Keeping the Love Alive
 
Keep it professional- A business account is free and will give you much needed insights to help you tailor your content and post it at the right time for maximum reach.
 
Show you care- Post regularly and consistently with interesting and relevant content and make sure it is clear and communicates well.
 
Get your Hashtags On- Use up to 30 hashtags in every post. Make sure they are relevant to the post and make sure you always add brand specific ones to your posts. Research the most popular hashtags relevant to your business and make a list specifically for you and your key products and services.
 
Sell Yourself- Make sure your profile has all the information about your business clearly describes what you provide or offer. Use a great profile picture and make sure you include your website url!
 
Stay true to yourself (and your brand)- You want to try and mirror your brand identity as much as possible so try and use similar colours, fonts and images as used on your website and branding. Be sure to keep your voice and tone consistent too. Only use the best photos and videos, Instagram is a visual platform so use it to your advantage.
 
Share the love- Actively engage with your followers. Your best advocates might already be posting amazing content that is relevant to your business. Consider collaborations for maximum return for both parties.