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How to Soar in to 2021

7/1/2021

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Well done if you have made it this far. After such a tumultuous year last year and a rocky start to 2021, sadly many small and large enterprises haven’t made it.

We have compiled a list of very simple things to try and get your business off to a good start in 2021.
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The New Year is an ideal time to get proactive with your marketing and get your voice heard while we wait to see what the new financial year has in store. Reconnecting with your customers is key to strengthening your business relationships and letting them know you are there for support.
 
Most of us will have been glad to see the back of 2020, to say it has been difficult is an understatement. Some of you may have taken a step back from the business to focus on other things, others will have been busy reaching out to customers in new ways.
 
Regardless of how you’ve tackled the past year, now is a great time to get organised. Why not use this opportunity to reconnect with your customers, take stock and hit 2021 with some positivity!
 
Here are 5 simple things to try and get your business off to a good start in 2021:
  1. Stay in touch Just a simple courtesy email or phone call can help promote confidence and loyalty. Be sure to ask your customer how they are and if there is anything you can do to help them, now is not the time for the hard sell but just a gentle reminder that we are all in this together.
  2. Organise your customer database Update your customer lists, databases and email marketing funnels to make sure you have all the right details and that your products and services are still relevant for your customers needs.
  3. Embrace the need for E-commerce If you don’t already sell your products or services online then now is definitely time to change that. If we have seen anything from the uncertainty and disruption of the past year it is that online purchases are here to stay.
  4. Personalisation When thinking about marketing and communication try to make offers and promotions personal to each customer. Simple things such as asking for your customers communications preferences can really help you connect and strengthen your relationship.
  5. Check your finances This year has been difficult on so many levels and many businesses will have taken a financial hit. Be sure to utilise any grants, loans or Government schemes that are available if you need them to see you through the coming months.
 
This is not on the list but still very important none the less, don’t forget to ask for help if you need it. It is often one of the hardest things to find the courage to do, but if you are struggling with payments, need some ideas or looking for something specialist, look to your network group, connections, contractors or suppliers and reach out.
 
Hopefully you’ve got some ideas and a plan of action to help get your business running as smoothly as possible in 2021. If not Creative Remedy are always on hand if you need any help or advice.
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First Aid For Your Business Post Lockdown

8/7/2020

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Businesses large and small have had to adapt during lockdown with many having to cease trading while the Government tries to get the virus under control. As we start to see the lifting of some restrictions and a return to some sort of normality, many are now faced with the challenge of how to navigate the new post lockdown landscape and revive their businesses.
First Aid For Your Business Post Lockdown
Once you’ve digested the Government guidance and regulations it’s time to start analysing your business and looking for ways to improve performance and increase sales. Now is the time to take a look at your marketing plan - how does it need to adapt to suit the new legislation? If you have a retail business how can you improve and maximise sales whilst still following social distancing and hygiene rules?
 
We’ve put together 8 top tips to help you ensure your business is ready for the new normal:

  1. Marketing Plan or Strategy This should be your first job before you tackle anything else. Your business has undoubtedly gone through a huge change over lockdown so it’s important to reassess your plan and make sure you are fully informed.
  2. Online Courses, webinars, training Now is the time to fully embrace the digital age. Make use of tools such as Zoom, Skype etc... to deliver your services.
  3. Go Ecommerce Social distancing rules may mean your current premises are unsuitable to reopen or will only allow a small number of customers. This is where e-commerce can really boost your sales and customer base.
  4. Video As well as allowing you to host meetings without having to worry about social distancing video is also a great way of showcasing your products or services. If you're not already using video to promote your business now is the perfect time to start.
  5. Social Media Many that were not comfortable with social media pre-lockdown are now taking selfies and posting regularly! Your audience will have undoubtedly changed, now is the time to reassess your target audience and your message.
  6. Email Marketing This is a brilliant way to keep in touch with your customers and keep them updated with any new developments with your business post lockdown. Be sure to include it in your marketing plan review.
  7. Design Is it time for a new look? As you adapt your business and the way you work perhaps now is a great time or a fresh new look.
  8. Website Update your website, this is by far one of the most significant things you can do. Think about how your business has changed, perhaps you have different products or services. How are you communicating these changes with your customers?
 
Important things to remember:
  • Social distancing is easing, rules and regulations are changing weekly. Make sure your marketing plan can adapt as the government guidance changes.
  • New processes and procedures are in place. Keep your customers updated with how you are following the new processes.
  • Our environment has changed, there is a focus on cleanliness and hygiene. Instil confidence in your customers by communicating how you are ensuring your premises are clean and safe.
  • How can you deliver your products in a limited contact/contactless environment? Utilise digital solutions where possible such as online payment options, contactless card payments, e-commerce. Allow customers to specify contactless delivery options such as safe places to leave parcels.
 
If you need a helping hand to navigate the post lockdown world contact Creative Remedy for a FREE Consultation.
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How to Adapt your Marketing During C-19

16/4/2020

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HOW TO ADAPT YOUR MARKETING DURING C-19
The effects from Covid-19 on our daily lives and businesses are being felt across the globe and all of us will be facing uncertainty and worry. It’s important to stay positive and try to do what you can to keep your business up and running. This will require you to think a bit differently about what you can offer your customers and clients and how you can deliver your services or products safely.

Here are a few tips to help you rethink your products and services to cope with the change in demand and your customers requirements.

Reassess your products and services
  • Look at what you can still sell - how can you adapt to be able to meet the needs of your customers? 
  • Essential items - can you buy from your supplier to sell to your existing customers?
  • Can you offer gift vouchers for use after the lockdown is lifted? Have you considered crowdfunding to raise your funds or to fund a new project or venture?
  • Offer online or telephone ordering facilities
  • Offer delivery services within your local area - communities are teaming up and offering pickup and drop-off for local households, can you make use of these services to get your products out to your customers?
  • To keep your outgoings to a minimum you might want to consider your skill set and try to do more things within your business yourself.
  • Offer contactless payments.
  • Offer your same services virtually - online classes, consultations, training etc... it may even bring in a new revenue stream when lockdown is lifted.
  • Keep your customers updated with any changes you need to make to keep everyone safe

As you adapt your business and services be sure to remain true to your brand values, be consistent and professional.

What you can do with all this time on your hands!

  • Business Plan - Prepare for how your business might need to change after the lockdown is lifted.
  • Marketing Plan or Strategy - Now is the perfect time to update your marketing plan. Identify any visitors to your website for increased customer engagement. Having a detailed customer database will also help you see any changes in behaviour as the crisis continues.
  • Social Media Plan or Strategy - Having a clear plan to tackle your online presence will ensure maximum customer engagement
  • Post regular updates to your social media - Keep it current, upbeat and relevant to your business.
  • Clean your customer list - Make sure you have up-to-date customer data.
  • Learn a new skill - Anything that can enhance the services you offer or how you can market your business ie. try a new social platform.
  • Create content - Consider writing blogs to keep your customers updated 
  • Take Stock - If you sell products you need to be sure of your stock levels, especially as supply and demand are so volatile right now.
  • Support other local businesses - When you’re not working try to support local businesses by recommending them, reviewing them or buying from them.
  • Check your finances - See where you can make any savings to help maintain your business.
  • Forward thinking - Update your website with any new services you are offering.

And one last thing!
You may be wondering how to best communicate with your existing customers, they may have stopped buying from you and you are unsure how C-19 has affected their business. Contact them by phone or a personal email, strengthen your customer relationships and build trust. Don’t try to sell them anything, just simply ask how they are doing. Loyal customers are your priority, ask how you can help and support them.

How has C-19 affected your business? Has anything surprised you? Have you developed any new products or services, I would love to hear if the changes have brought on positive new developments, however small they are.
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Local B2B Exhibitions in 2020

9/3/2020

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A list of local regional business exhibitions coming up in 2020:
Local B2B Exhibitions in 2020
Northamptonshire Chamber Business Exhibition
  • Date: 13th March 2020, 9:30am- 3:30pm
  • Address: Kettering Conference Centre, Thurston Drive, Kettering, Northamptonshire, NN15 6PB
Visit Website >
Cambridge County Polo Club, Business Open Day and Networking
  • Date: Friday 19th April  2020, Doors 12pm
  • Address: Cambridge County Polo Club, Cambridge, CB25 9HF
Visit Website >
The Huntingdonshire Business Fair 2020
  • Date: Wednesday 29th April 2020, 10am- 4pm
  • Address: Burgess Hall, Westwood Road, St Ives, PE27 6WU
Visit Website >
Peterborough B2B Exhibition 2020
  • Date: TBA
Visit Website >
Ely Cathedral Business Group, Celebration of Business 2020
  • Date: Wednesday 22nd April 2020, 8:30am-
  • Address:The Chapter House, The College, Ely, CB7 4DL
Visit Website >
Northamptonshire Business Expo
  • Date: 11th June 2020, 10am- 3pm
  • Address: Holiday Inn, Geddington Road, Corby, NN18 8ET
Visit Website >
Let’s Grow Together - The Peterborough Business Expo
  • Date: TBC
  • Address: Bakewell Rd, Orton Southgate, Peterborough PE2 6XU
Visit Website >
The Big Business Event
  • Date: Wednesday 17th June 2020, 10am- 4pm
  • Address: Arena UK, Allington, Grantham, NG32 2EF
Visit Website >
What was the best B2B exhibition you attended last year? Please share any you think may be beneficial to local business. ​
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How Do I Create a Marketing Plan?

18/11/2019

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When running a small business it’s easy to forget about the importance of marketing. You’re often so busy with the day-to-day running and management of your business that sitting down to discuss a marketing plan is probably way down on your to do list. But not implementing a marketing plan could mean you are missing out on creating new contacts and customers. ​
Creative Remedy - Marketing Strategy
Why do I need a Marketing Plan?
If you don’t currently have a marketing plan you might be asking why you even need one. Maybe things are ticking over nicely, you’ve got Google Ads working, you use social media to advertise your business and you have a nice growing customer base. But without a marketing plan how do you allow for key holidays and seasonal dates (Christmas, Easter, Bank Holidays etc)? If you have a 12 month marketing plan you can be much more strategic in your actions rather than just reacting to changes in the business climate. You can schedule in to cover for the key dates in your calendar across all media platforms. Within your marketing plan you will ensure you cover all your marketing channels available, including email marketing, website, blogs, social media and printed marketing. There may be aspects you haven’t explored in the past such as CRM systems (Customer Relations Management) and PR (Public Relations).

It makes much more sense to be a head of the game and know you’ve got all your bases covered rather than having to play catch up and potentially miss out on some great advertising opportunities.

Where do I start with a marketing plan?
  • SWOT Identify your business’s strengths, weaknesses, opportunities and threats.
  • Decide what you want to achieve Your marketing plan should be linked to your business goals, both short and long term. Be conscious of your business objectives and have them in mind when writing your marketing plan.
  • Know your customers To gain an insight into your business and where it stands try asking your customers their opinions. If your business is new use other research (online insights, conferences, networking etc) to establish how you need to ensure it will be a success.
  • Research your competitors This step is vital if you are a new business. You need to know what your competitors offer that you don’t, and try and decipher how they might react to your business so you can plan for any potential aggressive tactics (large discounts etc..).
  • Strategies You need to decide how you will achieve your marketing plan. Looking at your customers and target customers you will need to determine how you can best reach them, ie email, print, advertising etc. 
  • Budget It’s important to have a budget set aside for your marketing and you need to stick to it.

If a 12 month plan seems like too much to tackle because you are simply too busy running your business then you can try a 3 month plan. Here you would focus on short term goals and then branch out from this once you’ve completed it. 

How do I make sure my marketing plan will work?
  • Stick to it! There is no point spending time writing a marketing plan and then ignoring it. (time is money remember!). It will only work if you follow it.
  • Make it achievable Sounds obvious but it can be so tempting to have a dream plan rather than one you can actually achieve. Keep short term and long term goals in mind.
  • Get outside help! Too busy? Too overwhelmed? No problem, utilise a marketing expert and get your marketing plan up and running in no time! 

Need help? We are happy to point you in the right direction, talk through and ideas you might have or work with you to develop your marketing plan. Contact Creative Remedy.
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