Well done if you have made it this far. After such a tumultuous year last year and a rocky start to 2021, sadly many small and large enterprises haven’t made it.
We have compiled a list of very simple things to try and get your business off to a good start in 2021.
The New Year is an ideal time to get proactive with your marketing and get your voice heard while we wait to see what the new financial year has in store. Reconnecting with your customers is key to strengthening your business relationships and letting them know you are there for support.
Most of us will have been glad to see the back of 2020, to say it has been difficult is an understatement. Some of you may have taken a step back from the business to focus on other things, others will have been busy reaching out to customers in new ways.
Regardless of how you’ve tackled the past year, now is a great time to get organised. Why not use this opportunity to reconnect with your customers, take stock and hit 2021 with some positivity!
Here are 5 simple things to try and get your business off to a good start in 2021:
This is not on the list but still very important none the less, don’t forget to ask for help if you need it. It is often one of the hardest things to find the courage to do, but if you are struggling with payments, need some ideas or looking for something specialist, look to your network group, connections, contractors or suppliers and reach out.
Hopefully you’ve got some ideas and a plan of action to help get your business running as smoothly as possible in 2021. If not Creative Remedy are always on hand if you need any help or advice.
Businesses large and small have had to adapt during lockdown with many having to cease trading while the Government tries to get the virus under control. As we start to see the lifting of some restrictions and a return to some sort of normality, many are now faced with the challenge of how to navigate the new post lockdown landscape and revive their businesses.
Once you’ve digested the Government guidance and regulations it’s time to start analysing your business and looking for ways to improve performance and increase sales. Now is the time to take a look at your marketing plan - how does it need to adapt to suit the new legislation? If you have a retail business how can you improve and maximise sales whilst still following social distancing and hygiene rules?
We’ve put together 8 top tips to help you ensure your business is ready for the new normal:
Important things to remember:
If you need a helping hand to navigate the post lockdown world contact Creative Remedy for a FREE Consultation.
The effects from Covid-19 on our daily lives and businesses are being felt across the globe and all of us will be facing uncertainty and worry. It’s important to stay positive and try to do what you can to keep your business up and running. This will require you to think a bit differently about what you can offer your customers and clients and how you can deliver your services or products safely.
Here are a few tips to help you rethink your products and services to cope with the change in demand and your customers requirements.
Reassess your products and services
As you adapt your business and services be sure to remain true to your brand values, be consistent and professional.
What you can do with all this time on your hands!
And one last thing!
You may be wondering how to best communicate with your existing customers, they may have stopped buying from you and you are unsure how C-19 has affected their business. Contact them by phone or a personal email, strengthen your customer relationships and build trust. Don’t try to sell them anything, just simply ask how they are doing. Loyal customers are your priority, ask how you can help and support them.
How has C-19 affected your business? Has anything surprised you? Have you developed any new products or services, I would love to hear if the changes have brought on positive new developments, however small they are.
A list of local regional business exhibitions coming up in 2020:
Northamptonshire Chamber Business Exhibition
Cambridge County Polo Club, Business Open Day and Networking
The Huntingdonshire Business Fair 2020
Peterborough B2B Exhibition 2020
Ely Cathedral Business Group, Celebration of Business 2020
Northamptonshire Business Expo
Let’s Grow Together - The Peterborough Business Expo
The Big Business Event
What was the best B2B exhibition you attended last year? Please share any you think may be beneficial to local business.
When running a small business it’s easy to forget about the importance of marketing. You’re often so busy with the day-to-day running and management of your business that sitting down to discuss a marketing plan is probably way down on your to do list. But not implementing a marketing plan could mean you are missing out on creating new contacts and customers.
Why do I need a Marketing Plan?
If you don’t currently have a marketing plan you might be asking why you even need one. Maybe things are ticking over nicely, you’ve got Google Ads working, you use social media to advertise your business and you have a nice growing customer base. But without a marketing plan how do you allow for key holidays and seasonal dates (Christmas, Easter, Bank Holidays etc)? If you have a 12 month marketing plan you can be much more strategic in your actions rather than just reacting to changes in the business climate. You can schedule in to cover for the key dates in your calendar across all media platforms. Within your marketing plan you will ensure you cover all your marketing channels available, including email marketing, website, blogs, social media and printed marketing. There may be aspects you haven’t explored in the past such as CRM systems (Customer Relations Management) and PR (Public Relations).
It makes much more sense to be a head of the game and know you’ve got all your bases covered rather than having to play catch up and potentially miss out on some great advertising opportunities.
Where do I start with a marketing plan?
If a 12 month plan seems like too much to tackle because you are simply too busy running your business then you can try a 3 month plan. Here you would focus on short term goals and then branch out from this once you’ve completed it.
How do I make sure my marketing plan will work?
Need help? We are happy to point you in the right direction, talk through and ideas you might have or work with you to develop your marketing plan. Contact Creative Remedy.
Medicated news to revive you and your business.