What Is a Website Landing Page And Why Do I Need One?

Most business use their website home page as a landing page, by specifically targeting traffic with a landing page, you have more control over holding the visitors attention and capturing data to generate future sales opportunities.

What is a website landing page?
A landing page usually consists of the following content:

• An image or graphic
• A few short paragraphs of text
• A bullet list
• A short contact form

A landing page can include other content and media but the idea is to have one goal in mind and communicate this in a short time.

What can landing pages be used for?
…Essentially converting visitors into leads. The main aim is to have an offer in the form of a call to action, this could be obtaining your potential customers contact information on the basis that they will receive something from you e.g. a Free top tips guide.

Landing pages can also be used to:

• Promote a new product or service
• Google Adwords campaigns
• Taking visitors from your blog to your website
• Advertising in offline media
• On social media

What makes a great landing page?
Good landing pages are designed to focus a users attention on visitors engaging in one action. Write a compelling title that grabs your reader. Bullet points are easier to read and gets across information quickly. Build trust with the words that you use but be careful of any marketing terminology that may put of a potential customer. Not too text heavy but a mix of media to excite the user, a striking image will help with this. A very short simple sign-up or contact form, 3 fields are enough to capture the data from future sales opportunities.