What is a Customer Avatar?
If you haven’t already guessed, a customer avatar is your ideal customer - not your average customer - but the perfect customer who will want to purchase from you again and again.

Once you have discovered your customer avatar you can build a strong marketing strategy and improve your user experience.

Why you need a Customer Avatar

• Tailor your marketing - email marketing will be so much easier once you know ‘who’ you are writing to. No more generic, soulless chit chat - you will be able to adjust your tone and voice to engage with your customer and create campaigns that they can’t resist!
• Improve user experience - Whether that means a slick app for shopping at your store or choosing different social media platforms.
• Product development - Once you know what makes your Custom Avatar tick, you can develop products and services that they need.
• Write relevant content - Coming up with interesting content is always a challenge if you are blindly targeting the masses but once you’ve established your target customer you should be able to come up with plenty of insightful, helpful and engaging content.
• Paid Advertisements - Your customer avatar will help you decide where you should run paid adverts. You will also know which demographics you need to be targeting which will tell you what wording you need in order to get the best return of investment.

How to Create Your Customer Avatar

Do your research - If you are an established business then you have a great starting point as you can ask your customers for feedback:

• Set up polls
• Send out surveys or questionnaires
• Interviews
• Analyse data from third party analytics

Build Your Customer Avatar - Give your fictional customer a name and try to get a picture of them in your mind. Think about their demographics ie age, gender, income etc.

• Try to envision where they get their information - Online search? Word of mouth? Instore? Books?
• What are their goals? What are they trying to achieve?
• What are their values?
• What are their pain points?
• What challenges are they trying to overcome?
• Why do they buy from you?
• What might stop them from making a purchase?

It’s likely your business will have more than one ideal customer, depending on the services and products you offer. If this is the case you will need to repeat the steps and create an avatar for each one.

Short Term Pain for Long Term Gain!
If you are willing to put in the hard work now and create your customer avatar(s) you will have much higher success with your marketing and sales. You will be able to focus your marketing spend to the right areas, improve engagement and build a strong, loyal customer base.

Need help building your avatar? Contact Creative Remedy for more information.

Why is it better than other forms of marketing?
It’s not necessarily better but if you’ve exhausted all other forms of marketing then Google Ads is just one of many options open to you to try and attract new customers. There are lots of other PPC advertising channels, think Facebook Ads, Twitter Ads etc, but Google Ads is still a great way to reach out to your target audience. In fact, it works especially well when you use it along side other forms of marketing.
 
What is Google Ads good for?

• Measure ROI (Return on Investment) This is really important and lets you see if the money you are spending on the advertisements is paying off. Google Ads has a handy free conversion tracking tool so you can see how many clicks have resulted in sales.
• Reporting The Google Ads reports give you insight into how you generate leads, their behaviours and conversion rates. It can let you see which advertising approaches are having a positive impact and which are not.
• Geographic Placement  Being able to target your advertising to specific geographical locations means you can really focus on the customers you are trying to attract.
• Product or Service Placement You can target specific websites, mobile apps etc for your ads to appear meaning you can ensure your advert is in the right place to attract your target audience.

 
Other Benefits with Google Ads:

• Search Ads Your ad shows up next to Google search results (you only pay when users click on your ad)
• Display Ads Display ads appear on over 2 million websites and 650000 apps meaning your ad is more likely to appear where you need it to
• Video Ads These only show up to the people you specify and you will only pay if they watch the ad.
• App Ads Advertise your product or service to Android and iOS users across the Google network.

 
What You Need To Budget For
If you are considering Google Ads then you need to allow for the cost of Account setup, account maintenance (selecting negative keywords so you are only targeting relevant users and adjusting search terms to reach out to more potential customers and your monthly advertising spend.
 
Your Marketing Strategy
Google Ads is a great addition to your marketing strategy and can really result in increased leads and customers but it’s worth remembering that it works better for some businesses and industries more than others. Google Ads is fantastic for measuring actual lead/sales. Unlike stand alone email marketing, each transaction is recorded and can be traced back to a sale (ROI).
 
Effective Google Ads
For Google Ads to be effective it really needs a professional who understands how it works. It’s easy to get bogged down with the technical jargon when trying to set up Google Ads on your own, someone with expert knowledge will be best placed to set it up and ensure you aren’t wasting time and money.

• Have you set up an account and been given a discount code but don’t know where to start?
• Have you started with Google Ads and realised your budget is depleting rapidly and you are not getting the sales you thought you would?
• Have you been thinking about Google Ads but got confused with the terminology?
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Creative Remedy can help you and your business. Book a FREE Consultation to find out how we can help.