It’s a common misconception to assume SEO is still simply about keyword optimisation, it is so much more than this now. So what does SEO stand for and why do you need it?
What is SEO?
In simple terms Search Engine Optimisation (SEO) is anything we do to improve the ranking of our website on search engine results. So that's everything from your website design to your content.
How to prepare content that is SEO ready for your website
In order for your website content to improve your SEO it’s essential you have relevant keywords and key phrases:
Most importantly, seek out a good web developer and marketeer and discuss your needs with them. It’s low cost with the potential to boost your business and it’s an essential way of keeping ahead of your competitors.
Got any burning SEO questions relevant to your existing website? Drop your questions below, we are happy to help.
Equilibrium Yoga and Wellbeing Centres are situated in Peterborough and Huntingdon offering inspiring, peaceful and serene spaces to practice yoga and mindfulness-based disciplines. Their premises are modern, clean and have amazing underfloor heating, during lockdown they adapted quickly and still offer online classes. They provide a whole host of treatments and therapies to help you heal, relax and unwind. Equilibrium Yoga offer all styles of yoga and cater for inquisitive beginners and those who would like to have a sweaty, intense and very physical yoga practice.
I think the biggest difference has been Creative Remedy's advise on social media and a sense of accountability to them. They have kept me on track with the marketing when otherwise I would have de-prioritised it.
What we wanted to achieve:
We wanted bring our website up-to date and to improve on our overall marketing.
Our existing website was built in 2015, technology moves on and it was performing a little slower than we wanted. With Covid-19, Lockdown and moving out entire class schedule online we needed customers to find and join our classes quickly. We wanted to promote our therapies and treatments easily.
How could Creative Remedy help?
They needed a website refresh to improve the overall design, user experience and help customers find content easily. Website lifespans are around 3 years before technology moves on, their website was out-of-date and needed a refresh. We looked at their aims and objectives and set to work. Googles algorithm is always being updated, we wanted to ensure the way their website was built is future proof and easy to update.
You’re a dream to work with! Responsive. Responsible. You listen well and you understand our business. You took into account our current financial situation because of Covid-19 and were flexible. You have also been supporting us amazingly well over all the years. I feel very grateful to you.
We removed the scrolling image banners and replaced them with static graphics to promote classes, treatments and therapies. Call to actions 'Book Now', 'Register' and 'Login' has reduced admin time and given customers more control.
Insights from Google Analytics have shown since the refresh the website has received a 65% increase in website visitors, users are staying on the website longer and navigating to more classes, treatments and therapies. The design has consolidated our brand.
Creative Remedy is an excellent company who listen to your needs, they have an excellent response time and deliver what they promise. I would highly recommend Creative Remedy.
Medicated news to revive you and your business.