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SEO Tips for Small Businesses

26/10/2020

It’s a common misconception to assume SEO is still simply about keyword optimisation, it is so much more than this now. So what does SEO stand for and why do you need it?

What is SEO?
In simple terms Search Engine Optimisation (SEO) is anything we do to improve the ranking of our website on search engine results. So that's everything from your website design to your content.

Metadata - Website metadata such as page titles, content descriptions etc... all help to ensure search engines receive important information about the content of each page of your website. This must be relevant for your website to come up in search results.
Alt tags - Alt tags provide text information for images to allow search engines such as Google to read the information and include the images on the search engine rankings.
Internal links - Another essential for SEO, internal links help search engines navigate your website. Good internal links will lead search engines and visitors to your most important pages.
External links - If another website has a link on their page that takes the user to your website then this is what’s known as an external link. This is a great way to improve your website's rankings; your designer will utilise all marketing strategies to help build external links to your website.
Blogs - Any blogs you write also help to boost your website's ranking. Content needs to be relevant; mobile friendly to ensure you reach all your customers, and regularly updated.
Mobile friendly website - Over 50% of internet browsing takes place on a mobile device so to really make sure your website is reaching a wide audience you need to ensure it is optimised for mobile devices.
Domain age - When it comes to SEO it really makes a difference how old your website is so choose your domain name carefully, you want it to last!
Content - In order to boost your rankings your content needs to be unique and relevant.
Social interaction - Engaging with your audience will vastly improve your search engine rankings. Consider creating new campaigns to promote and share on social media; post engaging content on social media; be conversational but most importantly be yourself!
Use power words - Words that draw your audience in and direct them to your site are a great way to improve your SEO. Some examples of power words include: Insane, Best, Scientifically, Fast, Effective. All these examples have an emotional draw that encourages the audience to click for more.

How to prepare content that is SEO ready for your website
In order for your website content to improve your SEO it’s essential you have relevant keywords and key phrases:

Make a list of key phrases that focus on your products and services - do your research to ensure you don’t miss any great keywords.
Make sure you use web resolution image files (lower resolution than you would use for print).
Make sure you structure your content - think Introduction, Main Body and Conclusion. Write it in a way that reflects your personality to really engage your audience.
Call To Action (CTA) - always end any content with a great Call To Action, whether that’s as simple as a ‘Buy Now’ button or a more subtle question you ask your audience to keep them interested.
Word count - some SEO experts say 1000 or 2000, some are more, some are less; content around 300-500 words is not too much that it puts the reader off but enough to keep their interest and keep them coming back for more.

Most importantly, seek out a good web developer and marketeer and discuss your needs with them. It’s low cost with the potential to boost your business and it’s an essential way of keeping ahead of your competitors.

Got any burning SEO questions relevant to your existing website? Drop your questions below, we are happy to help.

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Case Study - Equilibrium Yoga & Well Being Centres (Peterborough & Huntingdon)

9/10/2020

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Business Overview
Equilibrium Yoga and Wellbeing Centres are situated in Peterborough and Huntingdon offering inspiring, peaceful and serene spaces to practice yoga and mindfulness-based disciplines. Their premises are modern, clean and have amazing underfloor heating, during lockdown they adapted quickly and still offer online classes. They provide a whole host of treatments and therapies to help you heal, relax and unwind. Equilibrium Yoga offer all styles of yoga and cater for inquisitive beginners and those who would like to have a sweaty, intense and very physical yoga practice.

I think the biggest difference has been Creative Remedy's advise on social media and a sense of accountability to them. They have kept me on track with the marketing when otherwise I would have de-prioritised it.

Case Study

Project overview:

Website refresh
Home page re-design
On-going marketing
Website maintenance
Marketing advice

What we wanted to achieve:
We wanted bring our website up-to date and to improve on our overall marketing.
Our existing website was built in 2015, technology moves on and it was performing a little slower than we wanted. With Covid-19, Lockdown and moving out entire class schedule online we needed customers to find and join our classes quickly. We wanted to promote our therapies and treatments easily.

How could Creative Remedy help?
They needed a website refresh to improve the overall design, user experience and help customers find content easily. Website lifespans are around 3 years before technology moves on, their website was out-of-date and needed a refresh. We looked at their aims and objectives and set to work. Googles algorithm is always being updated, we wanted to ensure the way their website was built is future proof and easy to update.

You’re a dream to work with! Responsive. Responsible. You listen well and you understand our business. You took into account our current financial situation because of Covid-19 and were flexible. You have also been supporting us amazingly well over all the years. I feel very grateful to you.

Outcome:
We removed the scrolling image banners and replaced them with static graphics to promote classes, treatments and therapies. Call to actions 'Book Now', 'Register' and 'Login' has reduced admin time and given customers more control.

Insights from Google Analytics have shown since the refresh the website has received a 65% increase in website visitors, users are staying on the website longer and navigating to more classes, treatments and therapies. The design has consolidated our brand.

Testimonial

Creative Remedy is an excellent company who listen to your needs, they have an excellent response time and deliver what they promise. I would highly recommend Creative Remedy.

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