Why Do You Need a Communications Strategy?

A communication strategy is a plan to enable your business to reach your customers through various communication channels. It’s vital for a successful marketing campaign to deliver a consistent brand message and something you should seriously consider for your small business.

A communications strategy requires you to address a number of key areas:

• Identify your target audience: it’s so important to really know your customers/potential customers so you can tailor your marketing to their needs and interests.
• Research the competition: find out who your competitors are, look at their strengths and weaknesses.
• Analyse your existing marketing (including social media).
• Devise a plan and a strategy to cover all marketing channels. Make sure you have all the resources you need to be able to support all the channels you want to address.

 
What marketing channels does a communications strategy cover?
There are a number of  marketing channels you can cover in your strategy including:

• Email Marketing - newsletters/e-bulletins
• Website Content - Home page design, landing pages, products & services
• Blogs - Case studies and blogs
• Social Media - Facebook, Instagram, Twitter, LinkedIn etc
• Print Collateral - Stationery, folded leaflets, flyers
• Vehicle livery and exhibitions stands
• Everything!

 
There are probably several relevant marketing channels for each individual customer/ target audience so it’s important to ensure your brand message is consistent across all these channels.
 
Once you’ve identified your audience and marketing channels you can then start building a plan. Compiling a communications strategy will allow you to make informed marketing decisions, you will know exactly what, why, when and who you are communicating to. This will give you a much greater understanding of your customers and you’ll be able to tailor your communications to them and promote your services more effectively. You’ll be able to build on your brand awareness, maintain customer trust and ultimately increase your profits!
 
Think of your communications strategy as the plasters that stick all the different roles together which will result in one coherent message across all the different channels.
 
You know what you need but you might not know how to bring it all together effectively… we can help you create an effective communications strategy by deliver a consistent brand message with a better customer experience.