You might think having a blog on your business website is one too many things to maintain. After all, when you’re a small business owner you’re already juggling all your social media as well as actually running your business. But you could be missing out on the potential to reach out to new customers and ultimately boost your online presence.
You know how important it is to update your website regularly and how maintaining your social media accounts can help draw in new customers but adding a blog to your website will also help drive traffic and boost your business.
So why should you blog?
Business blogging should be seen as another essential marketing tool that can help you grow your business. By aiming for a regular blog post you can make sure you are engaging with new and existing customers on a regular basis, increasing your online presence and promoting yourself as an industry leader (it also helps with search engine optimisation!).
If you’ve not got a blog up and running yet, now is the time to start!
Need some advice or ideas on what to post? Get in touch here: firstname.lastname@example.org
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