Fallen out of Love with Twitter? Top Tips to Rekindle Your Relationship

All Small business owners know the importance of a consistent social media presence. Even non-business owners know that if they don’t post regularly they’ll get eaten alive by the algorithm and disappear into the ether! OK, a bit dramatic maybe, but it can’t be denied that if you don’t keep up with your postings then you’ll get noticed less by your followers.

​Recently there have been a few changes to some of the popular platforms, notably Twitter, with many users finding it increasingly difficult to stay relevant.
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How to Handle Twitter
Twitter has always had a bit of a Marmite reputation, with many users either loving it or hating it.It’s is a fast-paced platform with 500 million tweets being sent every day! That’s a lot to compete with but there’s no need to feel overwhelmed- with a bit of planning you can make Twitter work for your business but first you need to know when and what to post.
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Marketing Strategy
Make sure you have a specific plan for Twitter within your strategy. Set SMART goals (Specific, Measurable, Attainable, Relevant, and Time-bound) and make sure these align with your overall business goals.It’s pointless just aiming for more likes or a viral tweet- you need your posts to lead to a Call to Action. For example, if you are aiming to get more traffic to your website then you need to think about what you can post to encourage that.

Perfect Your Profile
When was the last time you updated your business profile picture? Does it reflect your brand image or is it out of date and in need of a revamp? Ideally your handle should be consistent with your other social media accounts so you are recognizable to your customers and followers.Use the header as a way to advertise your latest campaign (make sure you change it when the campaign ends) or to reflect your company values. Make sure your bio is up to date and true to your brand and that your website URL is correct.

Be Consistent
With your strategy in place it’s also a great idea to plan your content and create a calendar so you know exactly when and what you need to post. It might seem time consuming but it will be worth it in the long run. You’ll be able to ensure that you have a nice mix of content- sales, stories and helpful insights. Check out Twitter's calendar for key dates to add to your plan.

Stick a Pin in It
Pinning a tweet to your profile means it will always be at the top of your feed when followers visit your profile. It’s a great place to put a bit about your company values or something you want to highlight about you or your business. You can use it if you want to showcase a particular campaign you’re running, just remember to unpin it when the campaign finishes.

Share the Love
When it comes to getting the most out of social media there is a lot to be said for joining a Twitter community (or even starting one yourself). Communities are a great way to share knowledge and build lasting and meaningful relationships. Less about sales and more about support. These communities are amazing resources and a great way to network.

It’s All About the List
If you find Twitter too overwhelming and you’re fed up with missing tweets from businesses and individuals that you follow, you need to get yourself a list. Once you’ve spent a bit of time setting up a list with your select accounts (a bit like a VIP feed), you’ll never miss an important tweet again.

Stay on Trend
Following trends on Twitter is a great way to connect with your audience and understand their current interests.

Don’t Forget the Hashtag
Hashtags are a great way to boost engagement and reach a wider audience but do use them sparingly- 1 or 2 relevant hashtags is all you need in your tweet. Make sure you  use the right hashtags for your business, you can even start your own unique hashtag- a great way to advertise a campaign and create user generated content.

Above all, stay true to your voice and brand values but remember you are a person too- to really get the most out of Twitter you need to really engage with your followers. Twitter is a true social platform, full of chatter and a great place to build relationships, so make sure you respond to DM’s and reply to tweets swiftly.

Do you need help with your marketing strategy or social media management?
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