At the time of writing, across the world over 60% of internet use is done via a mobile device, so it’s vital you have a mobile-friendly website. If your website isn’t mobile friendly you are potentially alienating lots of users and in turn missing out on traffic and customers. Plus, Google primarily uses mobile-first indexing - the mobile version of a site's content, crawled with the smartphone agent, meaning you are also risking your sites ranking. When creating a mobile-friendly site you have three options:
Because most of the indexing on your site comes from the mobile site it’s important you ensure that both versions of your website contain the same content! You also need to remember to put the same metadata (title and meta description) on your mobile version and desktop version of your site. The use of video content on the internet is becoming more and more popular and Google indexes videos from millions of sites. Videos can appear in several different places on Google, including the main search results page, Video mode, Google Images, and Discover. Best Practices for Images on your Website To help Google find and index your images:
To optimise the image landing pages:
Best Practices for Videos on your Website:
Responsive Web Design Responsive web design ensures your site is optimised to work across all devices. It automatically adjusts to fit on the device and browser, ensuring all the content is displayed properly. For most businesses, a responsive website is the perfect solution to ensure your site can be accessed on all devices. It’s a cost effective solution and easy to maintain.
It makes most sense to opt for a responsive web site from the outset - Google favours responsive websites in search rankings as they provide a better user experience than sites that are not mobile friendly. More importantly, you will be less likely to miss out on potential leads - visitors to your optimised site will be able to view all the content regardless of the device they are using. Need help developing your business website that is responsive and mobile friendly? Contact Creative Remedy for a free consultation.
0 Comments
Want to hit the ground running in 2018? Have you been working in your business, catching up from the busy Christmas period? Have you got a long list of things to do and your own marketing is at the top but unsure where to start. Our quick list may be just the thing you need to help you get started. 1. Social Media
Pick a new social platform that you have never tried and make it your new year goal to become a digital guru for that network and add another string to your bow. 2. Video If a picture paints 1000 words what does a moving image do? Create one piece of moving digital media to promote your business. It could be a slideshow, animation, interview, or panoramic video. This can be delivered on your website or shared on social media. Don’t forget to measure the response. 3. Landing Pages We are all knowledgeable about your products or services, give away some FREE information via a landing page which asks for a potential customers details in exchange for this FREE helpful information. 4. Email Marketing Be brave and try something you have never done before. Add that video you created, start a referral program, run a competition or celebrate a milestone. Contacting potential customers even once a month may just be enough put you in the forefront of their mind. 5. Existing Customers We all know it’s easier to get more business from an existing customer rather than finding a new customer. Go through your contact list and find one reason to contact each customer, nothing sales based… ask them how your existing service is working for them, or maybe just to see how their Christmas and new year went and see where the conversation leads. |
PrescriptionMedicated news to revive you and your business. Categories
All
Archives
October 2024
|