In July 2018 Google is going to release a new Chrome interface which will also highlight sites that have not been migrated to https. But what exactly is the difference between http and https and how will Chromes new interface affect your website and business?
Whether you choose to change your site to https is obviously a decision for you and your business. Ultimately Google set the rules and want to help us be more secure in our online activities. In the long run it will pay dividend to follow these rules to get the best results for your business. And given that such large number of users will be accessing your site via Google Chrome.
If your website is hosted by Creative Remedy on a CMS system, be sure to contact Sara for a chat about making your website secure.
On 21st Feb 2018 I attended a GDPR seminar with Decisive:it and Whiting & Partners. I am keen to share the knowledge I gained from this very informative seminar. I am pretty sure it will help your business in some way.
What does GDPR stand for?
General Data Protection Regulation (Previously Data Protection Act 1998).
What is the Purpose of the General Data Protection Regulation?
The purpose of the General Data Protection Regulation is to make companies large and small responsible and accountable for all data stored within your business. That means every single piece - including that stored on paper and electronic data.
What Businesses are Affected by GDPR?
If you answer yes to the following questions, GDPR affects you and your business:
How Do I Get Compliant?
There is a very short time to get compliant - between now and 25th May 2018 (even though the new policy was released two years ago!). The consensus is that if you already have a data policy, as long as you are making steps to upgrade it to the new regulation you won’t have ICO knocking at your door. Similarly, if you don’t have a data policy in place, start work on it now. You need to show that you have made a good start by 25th May 2018.
Brief Guidelines For Creating Your first Data Policy?
If you are a small business, you need to create your own data policy document that describes:
You need to show you understand how to keep your data safe and the risks your business administers by holding the data. You also need to show that you know how to report any data loss if you have a data breech.
Support for GDPR:
The Information Commissioner’s Office (ICO) has many resources to help get you GDPR ready.
I am often asked... yes fantastic I now have a website but how do I start selling my products or services? And how can I grow my contact list to use in email marketing?
Here are 5 ways to start growing your contact list ethically. Start in a morally correct manner that sits well with everyone and great things should follow.
1. People you already know
Start with people you already know, this could be friends, family or past colleagues. These people already know you and will be fantastic ambassadors of you, your company and products and services. Don’t forget to ask their permission first (yes including family).
2. People who buy from you
When a sale is complete, ask them to provide and email address and opt-in to news, offers and further communication. This can be online through the check-out process or in-store when they are waiting for a service or made a purchase.
3. Share and forward
Encourage existing subscribers to share and forward your amazing news and offers. This can be done by including social media icon links and a ‘forward’ button or ‘email to a friend’ button. Honing your list based on recommendations can be valuable to your business.
4. Lead generation
Provide free information, samples, whitepaper, guides or tools through a landing page. Something with great added value to the customer, that solves a problem they may have. Most people are happy to provide basic contact information if it will help them personally or their business.
5. Easy choice
Allow people an easy choice. Make it easy for potential customers to sign-up for news and offers easily on any platform. E.g. add a sign-up form to your website, a sign-up widget to your social media, opt in on a contact form, sign-up form at an exhibition, workshop or other public event.
See our Blog: Email Marketing... Keeping on the Right Side of The Law
Medicated news to revive you and your business.