You might not notice it but brands evolve all the time, from subtle amendments to the logo to complete rebrands including name changes. So why do businesses choose to rebrand?
There could be a number of reasons a business decided to rebrand - maybe the business is merging with another company or the current brand is not in-line with the target market.
Some recent big rebrands you can’t have missed include Facebook’s morph into Meta or Hermes rebrand to Evri. Both these companies chose to make huge changes to their brands for differing reasons, whether those changes have had the desired effect remains to be seen.
Rebranding is a big risk and you should think carefully before you embark on any major changes to your brand. If you are changing the logo for example, a subtle change to start with that can then evolve over time is possibly a better way to go than an all out completely different logo. Of course it all depends on your reasons for rebranding, so let’s have a look at when you might need to consider rebranding and how you should do it so you don’t lose your core customers:
Rebrand or Refresh?
Over the past year we’ve seen a lot of big companies make bold changes to their brand image, possibly as a response to the way businesses had to adapt in the wake of the pandemic. We saw more and more businesses provide online services and many completely changed the way they interacted with their customers. Of course big changes like these mean your business model is different to when you first started up so it makes sense to reflect that in your brand image.
If you decide to rebrand don’t forget the importance of trademarking your logo to protect your brand.
Are you considering a rebrand for your business? Contact us or help with your rebrand or trademark advice.
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