The True Value of a Good Logo Design

A logo for your business is often under-rated in terms of value and order of priority when it comes to setting up your new business. Often your business card, website and marketing collateral will follow your company logo design and colour scheme.

We believe a logo is one of the most essential branding elements when forming your company’s identity. (after all it will be with you for the life cycle of your business).

The best logos are:

• Simple
• Memorable
• Versatile
• Original

The best logo's are usually creatively clever but simple, are designed to appeal to your target audience, and have a story to tell. Your company logo can influence potential customers' expectations of the products and services that your company offers.

Why is a logo important to your business?

1. Good logos make great first and lasting impressions.
2. They help you stand out from your competition.
3. They form part of your company’s brand and ethos.
4. They earn confidence and trust
5. A good logo design will build customer loyalty.