A logo for your business is often under-rated in terms of value and order of priority when it comes to setting up your new business. Often your business card, website and marketing collateral will follow your company logo design and colour scheme.
We believe a logo is one of the most essential branding elements when forming your company’s identity. (after all it will be with you for the life cycle of your business).
The best logos are:
The best logo's are usually creatively clever but simple, are designed to appeal to your target audience, and have a story to tell. Your company logo can influence potential customers' expectations of the products and services that your company offers.
Why is a logo important to your business?
A good website that attracts the right customers, has a plan, a structure and strategy behind it.
Why do I need a website?
Think about why you want a website (not just because everyone else has one) and then think about what you want to achieve from it. Everyone wants to sell products or services and inform their customer and attract new ones, but other than these reasons why do you want a website?
The answer to this question will inform all your choices about how to develop your website. Always refer back to this when making every decision, having your target audience in mind.
I would like a website to be able to display my finished designs and it needs to let people sign-up for my newsletter.
Q: What colour should my website be?
A: Who is my target audience and how can I appeal to them through my choice in colour?
A good plan to a website that succeeds is broken down into four parts:
1. Website research
Before you start any business or even begin to think about your website, take a look at your target audience, your competitors and this is the time to be thinking about your search engine optimisation. Any keywords relevant to your industry and service should feature in the written content of your website.
2. Website build
The website structure form the outline build of your website, this includes your navigation (how many pages to feature on your website). A tree or spider diagram can be drawn up to map out all the pages on your website. Your website content needs to be identified, from text to images and other media such as video.
People often make the mistake of starting with the design and shifting the content around to match. A better way is to collate all your content, develop the structure then think about the design when you know of everything that needs to be included. Functionality is anything that has a function for example email newsletter sign-up or a contact form. Specific requirements covers anything that isn’t strictly off-the-shelf e.g. a message board or a booking facility.
You publish your website and promote it through networking, word of mouth, on your business card, you direct people to it through emails but how do you know what content people are looking at and where they are spending their time? We install Google Analytics on every website we build, it is a FREE tool from Google and helps you find out much more than you will ever need to know!
Have you found any useful tools that could help others, plan, organise or build their website? Share your finds here:
Through discussions on business development at the local Jelly networking/ co-working event recently in Peterborough, the conversation turned to blogs and what would make great reading topics for the following months.
I am a fairly private person and it was felt I could share some knowledge about myself… a sort of ‘Meet Your Consultant’. So here are a three and a few more things you may not know about me…
1. Vrruuuummm vrummm….
I ride a 600cc motorbike. About two years ago I passed my motorcycle test with a clean sheet. I do enjoy finding any reason to nip out for some milk! I have come a long way… thinking back to about 20 years ago when it took me three tries at passing my car driving test. With 28 minor faults on my first test, I remember clearly trying to do a hill start in neutral… I was that nervous.
2. Self Defence and Yoga
I am a 2nd degree Black belt in Tae Kwon Do and training for my 3rd Dan. I have been training for 16 years and attend 1-2 sessions a week. I help out at interclub competitions and teach at my local club. I officiate at two competition a year, one local and one national and attend black belt sessions across the UK. I am first aid qualified. This is my club: Annabel Murcott Schools of Tae Kwon Do
I attend Yoga about once a week, Hatha yoga is the style I practice, I have been doing this for about 4 years now. My instructor is Helen who adds a balanced mix of mind, body, theory and humour. Yoga gives me space to think, breath, time to focus on me and not take life too seriously. It has significantly changed my wellbeing over the years. The classes I attend are here: Equilibrium Yoga & Well-Being Centre
3. Family life
Ben is my partner of 14 years, we have two girls of pre-school age who completed our family through adoption. We jointly share the care of our children which means we can both continue to work and pursue our interests.
And a few more things...
There are often stereotypical images painted of graphic designers, most of which don’t do us justice. You know the nerdy sort who have a low vitamin D count, sleep deprived and can’t put their smartphone down. In all seriousness I hope to challenge these preconceptions and give you 5 good reasons why you need a graphic designer on board.
If you find a good graphic designer who is qualified with lots of experience, they can be an invaluable asset to your business. Often knowledgeable about business, technology, trends, online tools and business processes.
They are usually multi-skilled individuals with expertise that cover many disciplines in design, marketing, advertising, digital design, web, print, SEO and photography.
1. Save time
Why struggle with ideas, creativity and technology if it isn’t your forte. Hiring a good graphic designer will save you lots of time. Lots of your time that you could spend on other areas of the business, the parts that you are good at. We all don’t like to admit defeat especially when we are close to a solution, but there comes a time… when there is limited time left to work on your business.
2. Save money
Saving time is saving money. If a graphic designer can do these jobs quicker, it’s a no brainer!
This word is essentially OCD for designers! They know your brand inside out because they probably created it. Consistent design and messages means adhering to a strict set of, often unspoken rules in a small business. Visual communication that is the same everywhere you see it, across all platforms. THE most important first rule in branding.
4. Boost your brand
Good design is often underestimated in value. Good design has longevity it can be effective, clever, striking, make an impact, evoke an emotion and even tell a story. Great design stands you out from a crowd, from your competitors, makes you memorable and converts to sales.
5. Problem solving
Graphic designer’s objective and out-of-the-box thinking will benefit any business. A good graphic designer will ask lots of questions and help you understand what you need for your business. Graphic designers are hugely creative people. If you have a problem, they are sure to solve it in truly unique ways.
We constantly hear ‘create engaging content’ for your website and social media, but what is this and how do we do it?
Engaging means charming and attractive and can mean different things to different people, so where do we start? Here are 5 ideas which will spark your creativity and help you create amazing content for your website or blog or social media.
You may have a reviews section on your website that customers navigate to now and again, but sharing stories about how a customer has complemented you or business, something they have said in an email or other feedback received is a great honest way of creating content and informing your customers.
2. Goals, Awards, Achievements & Charity Events
People love to know the faces behind your business, great ways to show this is are by sharing personal goals, achievements and awards that are linked to your business. After all how do our customers know what we are working towards if we don’t tell them?
3. Follow a Different Format
If you always share content about your products and services, try something new and gauge the feedback and reaction. This could be the way you write, what you write about and how you dish it up! If you write in large paragraphs, try short paragraphs with short sub headings and add more images.
4. Involve Your audience
Involve your audience by setting a challenge, competition, or asking a direct question. Don’t switch your audience off by using too much technical jargon (and if you need to, then explain your industry jargon). Create compelling titles, this is your first hook to draw them in and summarise your content in the first paragraph so they know this is worth reading further. (If you have made it this far I will give myself a pat on the back 😊 )
5. Hot and Popular
People crave information that is hot, popular, insightful and cutting edge. Here you can share things that are new in your industry, something they can get a taste for, something that shows you are knowledgeable and skilful. They will want a piece of it and are happy to share and advocate.
Medicated news to revive you and your business.