|
Have you heard of colour psychology? It might sound like voodoo nonsense but colour can actually have a huge influence on your customers. Research shows that people make a decision about a product within 90 seconds and that 62–90% of that decision is based on colour alone! Humans tend to base their decisions on emotions rather than logic which is why you need to think carefully about your colour choices when it comes to your customers.  Take a look at fast food restaurants like McDonalds, Burger King or KFC – it’s no coincidence they all opted for bright red in their branding as red is well known to make us feel hungry!
So what do your brand colours tell us about you and your business? Let’s take a look at some popular colours and see if you’re giving you the right message to your customers: Red Well known as a colour that acts as a warning for danger, red can also be a sign of anger, pain and aggression. Conversely, red also symbolises love, passion, energy and power. Uses: as a call to action (CTA) to urge customers to act quickly. Physically, it can make you feel hungry so is a good choice for fast food brands. Orange Orange is associated with bravery, fun, confidence and warmth. Negative connotations include immaturity, sluggishness, frustration and ignorance. Uses: It’s fun, adventurous aesthetic is perfect for outdoor brands. Its eye-catching hue is another great choice for CTA and is also a great way to make your print marketing stand out. Yellow Bright, zingy, fresh – yellow is the epitome of ‘happy’ and is a perfect choice for brands that want to stand out as positive and creative. Use with caution though as the colour is also often associated with cowardice and fear. Uses: Independent travel consultant? Stand out from your competitors with a bold, yellow logo! The association of yellow with happiness and warm, sunny escapes is perfect to attract new clients. Yellow is also a great brand colour for fitness instructors and gyms as this colour makes us feel energised and optimistic! Green Green is associated with health, vitality, and environment. Often thought of as the perfect colour to portray positive health and well being. Negative connotations include envy and boredom. Uses: Great in your branding if you want to convey freshness. People associate green with ‘Go’ making it another great choice for a CTA! Blue In 2015 a YouGov survey found that blue was the most popular colour in the world. Different shades of blue will elicit different reactions – pale blue is associated with calmness, clarity and serenity while dark/navy blue has connotations of trust, reliability and seriousness, making it a perfect choice for businesses such as banks and insurance companies. Uses: Choose blue in your logo to convey a dependable, trustworthy brand. Indigo This colour – a deep, midnight blue – is symbolic of sincerity and integrity and is another option when you are trying to convey trust and tradition. It also pairs perfectly with bright colours such as magenta or turquoise which will help lighten the mood and energy. Uses: Branding for traditional businesses such as funeral directors, educational institutions, banks. Violet Violet is often thought of as a regal colour. It symbolises wisdom, wealth, spirituality and sophistication. Negative connotations include depression and moodiness. Uses: Stand out from the crowd with violet branding/logo. Violet is evocative of mindfulness, relaxation and well being making it a fantastic choice for Holistic Practitioners and Yoga Instructors. It’s important to remember that colours can mean different things to different people – neurodivergent people may not react in the same way as someone who is neurotypical. Likewise, people with colourblindness might also have a different experience or reaction to the one intended. Need help choosing the right colours for your logo, brand and marketing? Book a consultation and find out how we can help you pick the perfect palette.
1 Comment
We’ve avoided saying it for as long as we could, but it can’t be denied any longer - get ready, Christmas is coming! It comes around so fast every year, I won’t even tell you how many shopping days you have left. But don’t panic, you still have plenty of time to get your business ready for the festivities, but you need to act now! Christmas is a great time to make meaningful connections with your customers and clients as well as a fantastic opportunity to show off your amazing brand with some top-notch Christmas inspired marketing.  We’ve done some of the hard work for you (we can’t help with the Christmas shopping, sadly) and put together a festive filled guide to get your business in the Christmas spirit!
Christmas 2023 Marketing Strategy If you haven't already reviewed your marketing strategy for Christmas then you need to act now:
Dec the Halls... If your business has a physical premises where customers visit then you need to be thinking about festive marketing materials such as boards, banners, posters and decals for the windows. Don’t forget twinkly lights, Christmas tree and, if appropriate, music inside. …and the Virtual Halls Don’t forget the online window dressing:
Get Personal To say thank you to your customers and to wish them well for the new year, why not send a branded calendar, stationary or Christmas card? Handwritten for that extra personal touch. As always Creative Remedy are on hand to help with any of your branded printing materials including calendars and cards as well as your Christmas digital marketing. Don’t forget the more notice the better, we can’t change print lead times unfortunately! A logo for your business is often under-rated in terms of value and order of priority when it comes to setting up your new business. Often your business card, website and marketing collateral will follow your company logo design and colour scheme.  We believe a logo is one of the most essential branding elements when forming your company’s identity. (after all it will be with you for the life cycle of your business).
The best logos are:
The best logo's are usually creatively clever but simple, are designed to appeal to your target audience, and have a story to tell. Your company logo can influence potential customers' expectations of the products and services that your company offers. Why is a logo important to your business?
A good website that attracts the right customers, has a plan, a structure and strategy behind it.  Why do I need a website?
Think about why you want a website (not just because everyone else has one) and then think about what you want to achieve from it. Everyone wants to sell products or services and inform their customer and attract new ones, but other than these reasons why do you want a website? The answer to this question will inform all your choices about how to develop your website. Always refer back to this when making every decision, having your target audience in mind. An example I would like a website to be able to display my finished designs and it needs to let people sign-up for my newsletter. Q: What colour should my website be? A: Who is my target audience and how can I appeal to them through my choice in colour? A good plan to a website that succeeds is broken down into four parts:
1. Website research
Before you start any business or even begin to think about your website, take a look at your target audience, your competitors and this is the time to be thinking about your search engine optimisation. Any keywords relevant to your industry and service should feature in the written content of your website. 2. Website build
The website structure form the outline build of your website, this includes your navigation (how many pages to feature on your website). A tree or spider diagram can be drawn up to map out all the pages on your website. Your website content needs to be identified, from text to images and other media such as video. 3. Planning
People often make the mistake of starting with the design and shifting the content around to match. A better way is to collate all your content, develop the structure then think about the design when you know of everything that needs to be included. Functionality is anything that has a function for example email newsletter sign-up or a contact form. Specific requirements covers anything that isn’t strictly off-the-shelf e.g. a message board or a booking facility. 4. Marketing
You publish your website and promote it through networking, word of mouth, on your business card, you direct people to it through emails but how do you know what content people are looking at and where they are spending their time? We install Google Analytics on every website we build, it is a FREE tool from Google and helps you find out much more than you will ever need to know! Have you found any useful tools that could help others, plan, organise or build their website? Share your finds here: Through discussions on business development at the local Jelly networking/ co-working event recently in Peterborough, the conversation turned to blogs and what would make great reading topics for the following months.  I am a fairly private person and it was felt I could share some knowledge about myself… a sort of ‘Meet Your Consultant’. So here are a three and a few more things you may not know about me…
1. Vrruuuummm vrummm…. I ride a 600cc motorbike. About two years ago I passed my motorcycle test with a clean sheet. I do enjoy finding any reason to nip out for some milk! I have come a long way… thinking back to about 20 years ago when it took me three tries at passing my car driving test. With 28 minor faults on my first test, I remember clearly trying to do a hill start in neutral… I was that nervous. 2. Self Defence and Yoga I am a 2nd degree Black belt in Tae Kwon Do and training for my 3rd Dan. I have been training for 16 years and attend 1-2 sessions a week. I help out at interclub competitions and teach at my local club. I officiate at two competition a year, one local and one national and attend black belt sessions across the UK. I am first aid qualified. This is my club: Annabel Murcott Schools of Tae Kwon Do I attend Yoga about once a week, Hatha yoga is the style I practice, I have been doing this for about 4 years now. My instructor is Helen who adds a balanced mix of mind, body, theory and humour. Yoga gives me space to think, breath, time to focus on me and not take life too seriously. It has significantly changed my wellbeing over the years. The classes I attend are here: Equilibrium Yoga & Well-Being Centre 3. Family life Ben is my partner of 14 years, we have two girls of pre-school age who completed our family through adoption. We jointly share the care of our children which means we can both continue to work and pursue our interests. And a few more things...
|
PrescriptionMedicated news to revive you and your business. Categories
All
Archives
December 2025
|
RSS Feed
Get Connected
|
|
|
|
|
|
|
|
Visual Treatment and Cures |
Email Newsletter RemedyReceive a monthly prescription of Email Newsletter Remedy.
|
FREE Consultation
|
Contact
Our Team
|
© Copyright Creative Remedy 2023 | Terms & Conditions of Sale | Terms of Use | Privacy Policy | Cookie Policy
Creative Remedy provide a wide range of visual treatments and cures: Website Design & Website Development, Marketing & Digital Marketing, Logo Design & Branding, Email Marketing, SEO & Blogs & Content Creation, Social Media and Other Ailments in Peterborough and greater Peterborough, Cambridgeshire.