Why You Need a Graphic Designer

There are often stereotypical images painted of graphic designers, most of which don’t do us justice. You know the nerdy sort who have a low vitamin D count, sleep deprived and can’t put their smartphone down. In all seriousness I hope to challenge these preconceptions and give you 5 good reasons why you need a graphic designer on board.

If you find a good graphic designer who is qualified with lots of experience, they can be an invaluable asset to your business. Often knowledgeable about business, technology, trends, online tools and business processes.

They are usually multi-skilled individuals with expertise that cover many disciplines in design, marketing, advertising, digital design, web, print, SEO and photography.

1. Save time
Why struggle with ideas, creativity and technology if it isn’t your forte. Hiring a good graphic designer will save you lots of time. Lots of your time that you could spend on other areas of the business, the parts that you are good at. We all don’t like to admit defeat especially when we are close to a solution, but there comes a time… when there is limited time left to work on your business.

2. Save money
Saving time is saving money. If a graphic designer can do these jobs quicker, it’s a no brainer!

3. Consistency
This word is essentially OCD for designers! They know your brand inside out because they probably created it. Consistent design and messages means adhering to a strict set of, often unspoken rules in a small business. Visual communication that is the same everywhere you see it, across all platforms. THE most important first rule in branding.

4. Boost your brand
Good design is often underestimated in value. Good design has longevity it can be effective, clever, striking, make an impact, evoke an emotion and even tell a story. Great design stands you out from a crowd, from your competitors, makes you memorable and converts to sales.

5. Problem solving
Graphic designer’s objective and out-of-the-box thinking will benefit any business. A good graphic designer will ask lots of questions and help you understand what you need for your business. Graphic designers are hugely creative people. If you have a problem, they are sure to solve it in truly unique ways.