How to Fall in Love with Facebook

​Common questions asked by small business owners new to Facebook, ‘How to Fall in Love with Facebook’ is designed to answer a few of these.

Falling over the post at the front door on Feb 14th!
If you don’t use Facebook because of all of the notifications and requests… take control of your Facebook, block app requests and notifications. Don’t post messages complaining about them!

To post or not to post…
Stop apps posting on your behalf, e.g. retweets from Twitter may make no sense to Facebook users, and users wont be able to follow a conversation easily but something like Hootsuite is great for different social media platform management.

Love for life or business?
Which is best… a personal or business Facebook page? There are pros and cons to both (more info here: www.facebook.com/help/217671661585622) and if you work directly with a customer e.g. if you are a therapist, there is nothing wrong with having both types of pages to maximise your reach. I would ask ‘What business do you run?’ and ‘What would you like to achieve from your presence on Facebook?’, the answer is usually in there.

Scared to get Engaged?
Scared you wont be able to manage when you plunge into Facebook if you get lots of engagement? Use a Facebook mobile app to keep on top of activity on the move. If it gets to the point where you are too busy, outsource… and a specialist will manage your strategy and often come up with ideas you won’t have thought of.

The secret is great communication!
In all relationships the secret is great communication! Watch your language and gear it towards your target audience. We all hear timing is everything… and it is, test different times of the day to gain maximum exposure. Less is often more with fast paced technology and use images where possible (appropriate ones of course!). Don’t hard sell and most importantly be yourself, people will end up loving you because of it!