What is Digital Marketing?

Digital marketing is simply utilising digital channels (search engines, email, social media etc) to connect with current and prospective customers. 

The internet has given rise to multiple ways to connect with customers and given the fact that we are spending more and more time online, it makes sense to ensure your business is targeting all the available digital channels. ​

Email Marketing Is sometimes overlooked, email marketing can generate high engagement rates. A good email marketing strategy can mean the difference between a one time buyer and a loyal customer. Try to send an interesting and relevant email at least once a month (weekly is ideal) to make sure you are always at the forefront of your customers minds.

Website Content It’s so easy to neglect your website but if you want to generate new leads and reach out to your customers then it’s vital to keep offering interesting and informative content. By updating the content on your website regularly, you are more likely to keep customers returning and attract new customers via search engines and social media etc.

Blogs Just like a good email marketing campaign, regular blogs are a great way to reach out to new and existing customers. By including an informative, interesting blog into your marketing strategy you can advertise your skills and offer invaluable information to your customers whilst highlighting your knowledge and expertise.

Social Media Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat. Utilise all the social media platforms to further strengthen your online presence. Reach out to customers on the platform of their choice.

SEO (Search Engine Optimization) In order to drive your website’s organic page position it’s vital that you publish relevant content and update it regularly and include keywords for each page. SEO is the best way you can help your website stand out to your customers from the thousands of others.

Pay Per Click (PPC) This form of marketing requires advertisers to pay a fee every time a user clicks on one of their ads. PPC ads can be seen at the top of search pages such as Google Ads but are also on lots of other search partner networks. This form of marketing can be particularly successful when run alongside other forms of marketing.

PR This is a cost effective form of digital marketing, working alongside traditional printed press releases in the newspapers and magazines. These are posted through the newspapers and  magazines own online channels such as their websites, social media and blogs.

Video It’s not a new marketing tool but it’s definitely proving it’s worth. It’s great for small businesses as it’s an inexpensive way to tell your story, showcase your products and services, give customers a peek into your operations and introduce staff. It’s an easy way to truly engage with your customers. Be sure to keep videos short and informative and try to add humour to keep your viewers attention.

Digital Marketing covers anything digital including including office welcome screens, these can be great as an introduction to your products and services for visitors, welcome screens also help increase social media engagement. They are a clever way of creating a call to action, help up-sell products and services and let you offer promotions. Digital Marketing also spans out across in-cinema local ads, electronic advertising boards and bluetooth marketing. 

In order to promote and strengthen your brand, be at the forefront of your customers minds, it’s vital you maintain a strong, consistent digital marketing strategy. An effective digital marketing strategy will drive sales and increase customer engagement. In order to be seen by your customers you need to be online, it’s where most people spend most of their time and how most people prefer you to reach them. 

What do you struggle with in your digital marketing? Do you feel bamboozled by the tech involved in online advertising?