Email Marketing For Small Businesses​

Email marketing is a great cost-effective way to promote your business, stay in touch with existing customers and let new subscribers know about your products or services.

Regular email marketing is one of the best ways to connect and build trusting relationships with new and existing customers. This digital marketing tool allows you to communicate and convert leads into sales.

If you’re looking for an email marketing service you might be wondering which one will be best for you and your business. You might be confused or have been put off by all the digital and marketing regulations. The fact is you need something that is intuitive and easy to use and that will let you track the performance of your email marketing campaigns. Here are some of the best email marketing services available to help you make your decision:

Mailchimp
Mailchimp is one of the most popular email marketing service providers. The software is easy to use with a free plan that allows users to send up to 12000 emails a month to 2000 subscribers. Mailchimp has a substantial range of integrations and apps to allow you to make the best use of the marketing tools you already use and it gives users insight on how successful previous email marketing campaigns have been and suggestions to make the next one an even greater success.

Campaign Monitor
Campaign Monitor is an email marketing app that allows users to quickly and efficiently create their own email campaigns with a strong emphasis on design. The software utilises a drag and drop feature to create personalised emails and lets users easily automate their campaigns. With the basic package starting at just £9 a month Campaign Monitor is a cost effective tool that allows you to send 2500 emails across campaigns. Insight Analytics gives users all the vital information on the success of their email campaign.

Constant Contact
Constant Contact’s pricing is on a sliding scale depending on the number of subscribers starting at £15 a month for up to 500 contacts for the Email plan or from £30 a month for Email Plus. Both plans come with some great features including list management, template building and audience segmentation. Constant Contact offers fantastic customer support and a huge library of resources.

Sendinblue
Fantastic for anyone who is new to email marketing, Sendinblue is simple to use and has some truly brilliant tools to help users create amazing email campaigns. Sendinblue pricing is quite different from other Email Marketing apps in that it all depends on how many emails you send. Their free plan allows up to 300 emails a day but all your emails will have the Sendinblue branding on them.

Drip
Best for e-commerce, Drip allows users to personalise emails based on visitor behaviour. The intelligent customer data allows businesses to create bespoke content such as price drop information and unique discount codes.

Newsletter Remedy
Creative Remedy offers an email marketing service called Newsletter Remedy which is on the Campaign Monitor platform.

In 4 simple steps you can create positive side effects for your business!

1. Create Content
2. Upload Contacts
3. Send
4. Track

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