Festive Flare For Your Christmas Marketing

We’ve avoided saying it for as long as we could, but it can’t be denied any longer - get ready, Christmas is coming!

It comes around so fast every year, I won’t even tell you how many shopping days you have left. But don’t panic, you still have plenty of time to get your business ready for the festivities, but you need to act now! Christmas is a great time to make meaningful connections with your customers and clients as well as a fantastic opportunity to show off your amazing brand with some top-notch Christmas inspired marketing.

We’ve done some of the hard work for you (we can’t help with the Christmas shopping, sadly) and put together a festive filled guide to get your business in the Christmas spirit!
 
Christmas 2021 Marketing Strategy
If you haven't already reviewed your marketing strategy for Christmas then you need to act now. This year is slightly different to Christmas 2020, but Covid is still affecting how businesses run and customer behaviour:

• Think about how your customers have changed the way they do business with you. If you’re finding they are more likely to interact with your business online then focus your marketing on those online platforms. However, if you’re finding your customers are embracing being able to do more face-face business then you should turn your attention to printed festive marketing materials that will entice your customers.
• Don’t forget to set a budget when you’re devising your plan. It’s so easy to get carried away but be realistic and stick to your budget.
• Market Research- what are your competitors doing? What do your customers expect and how do you plan to meet those needs?
• If you sell products, do you want to provide a wrapping service? Will you need branded/promotional wrapping paper?

Dec the Halls...
If your business has a physical premises where customers visit then you need to be thinking about festive marketing materials such as boards, banners, posters and decals for the windows. Don’t forget twinkly lights, Christmas tree and, if appropriate, music inside.
 
…and the Virtual Halls
Don’t forget the online window dressing:

• If you have a website with an online shop, then make sure you have a Christmas themed online shop front. You could temporarily change your colour scheme to more festive colours, add a Christmas banner to your landing page or some festive decorations to your brand logo.
• Give your newsletter/email marketing campaign a festive flourish. Include lots of details of any Christmas offers/sales you have planned, consider a Christmas countdown and make sure you include links to your social media channels.
• Run a series of Christmas themed social media posts (don’t forget the appropriate Christmas hashtags!)
• Change your profile pictures/backgrounds to a Christmas themed image.
  
• Create Christmas inspired content

 
Get Personal
To say thank you to your customers and to wish them well for the new year, why not send a branded calendar, stationary or Christmas card? Handwritten for that extra personal touch.
 
As always Creative Remedy are on hand to help with any of your branded printing materials including calendars and cards as well as your Christmas digital marketing. Don’t forget the more notice the better, we can’t change print lead times unfortunately!