BUILD YOUR 2024 MARKETING STRATEGY

​Building the right strategy now will help your business through the year. It’s particularly important to plan and allocate budgets to the right place- creating a marketing plan can help you to do this.

​The main points to consider when creating a marketing strategy are:

• SWOT - identify your business’s Strengths, Weaknesses, Opportunities and Threats.

• Decide what you want to achieve - your marketing plan should be linked to your business goals, both short and long term. Have your business objectives in mind when writing your marketing plan.

• Know your customers - to gain an insight into your business and where it stands try asking your customers their opinions.
  
• Research the competition - find out who your competitors are, look at their strengths and weaknesses. It’s always worth knowing what your competitors offer that you don’t.
• Strategies - determine how you can best reach your target customers covering all marketing channels to achieve your plan.

• Budget - it’s important to have a budget set aside for your marketing and you need to stick to it.
  
  
  

There are a number of marketing channels you can cover in your strategy including:

• Email Marketing - newsletters/e-bulletins
• Website Content - Home page design, landing pages, products & services
• Blogs - Case studies and blogs
• Social Media - Facebook, Instagram, Twitter, LinkedIn etc
• Print Collateral - Stationery, folded leaflets, flyers
• Vehicle livery and exhibitions stands
  
  
  

If you’re pressed for time, a 12 month plan seems like too much to tackle, then you can try a 3 month plan. Here you would focus on short term goals and then branch out from this once you’ve completed it.

You could also consider hiring a marketing team- they will be able to advise you on the right strategy for your business and come up with creative solutions for your business marketing. Read our blog ‘Digital Marketing - Why you need a Marketing Team’ to find out more.

If you need any help or advice Creative Remedy are here to support you, so please get in touch if you have any questions.