When Was the Last Time You Updated Your Website?

If you haven’t updated your website in a while you could be losing yourself potential customers. A recent survey showed 81% of internet users are put off if a website hasn’t been updated with 39% saying they might not progress with a service or product if the website is tired, old and not user friendly. 

So how do you know if it’s time to update your website? You need to keep in mind that in many instances your website is the first thing potential customers will see about your business. Ask yourself- does it give an insight to your business and what you have to offer? Have you seen a drop in conversions? Are you getting many leads? Is your website easy to navigate and mobile friendly?

If you answered no to any of those questions then it’s probably time to have a refresh. 

Fresh new look, fresh new customers
If your site is out of date and doesn’t reflect your current products and services you may be missing out on potential customers. A sleek, clean design which is user friendly will attract visitors who will convert to customers.

A new website is a great time to reach out to those missed conversions. Employing a designer to help you with the website design will ensure you get the look you want without the stress of trying to figure it out yourself.

Analyse the data
Getting to grips with website analytics can seem daunting but it's pretty vital if you want to make any improvements to your current website and it’s performance. Make it a priority to get an understanding of your numbers and ensure you use the information when redesigning your website. 

Update your content and contact details:

• If you haven’t updated your website in a while you may have outdated information on there which can look unprofessional.
• Keep blogs updated regularly- engaging relevant information will give customers a reason to keep returning to your website.
• Incorrect contact details are a common annoyance- besure to check all the details are correct (and received in your inbox!) or you will be missing out on potential leads.
• Test all your links- page errors make your website seem unprofessional, make sure they are all working correctly.
• Make sure you have landing pages- they are a great way to invite visitors to give you contact information in return for an offer or promise.

Make it a priority to get a website refresh if you haven’t had one for some time, especially if you’ve noticed any glitches or it’s slow to load. For more help and advice get in touch with Creative Remedy for a FREE Website Audit.