The Benefits of Great Content Creation

If you want your business to thrive and grow you need to invest time and money into great marketing and an integral part of your marketing is content creation.
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Generating ideas and producing quality content can be time consuming and it can be difficult to know what and when to post. Social media presence is vital for your business to thrive but your posts need to be engaging and relevant if you want to see results.

What is Content Creation?
When we talk about content creation we are specifically discussing written or visual content (images or video) based on topics that would appeal to your target audience. This content could be in the form of a blog, email marketing, social media posts, websites and landing pages.

All content needs to be relevant and interesting - your aim is to build engagement and provide information to your followers/audience.

Social Media
Creating content for social media requires a bit of thought - each platform has its own rules, e.g. Twitter has a character limit if you have the free account and to get the most out of Instagram you need to make sure your images are at the correct size/aspect ratio.
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Websites & Landing Pages
Landing pages are a great tool to have in your digital marketing strategy - the main purpose of a landing page is to convert visitors into leads or leads into customers.

Unlike a standard website page, a landing page is a stand alone page without all the distractions of links and navigation, its sole aim is to collect contact information from your visitor in exchange for something such as an offer, ebook etc.

Content for landing pages needs to be compact, concise and have the all important call to action!

Email Marketing
Newsletters and email marketing are a great way to engage with your customers, let them know about what’s happening in your business and share personalised offers.

Why you Need a Content Creator?
If you struggle to come up with amazing content for your social media channels, blogs or email newsletters then take heart- you are not alone. Running a business is hard enough without trying to keep up with digital marketing and the need to keep feeding the beast known as the algorithm.

• Content creators are able to think objectively about your business- something it’s difficult to do if you’ve nurtured your business from scratch. They will be able to see the weak points in your marketing plan and come up with creative solutions.
• They will do the research for you - finding out what your audience is interested in to ensure the content you post is relevant to your followers.
• A dedicated social media manager can free up your precious time by handling your social media for you- from writing great content to scheduling it for the perfect time to gain maximum engagement.
• They can come up with creative ideas for amazing content.
• They can handle the technical side of adding content to your website, across different social media platforms and producing email newsletters.
• They will be able to ensure a consistent tone and voice is used in all your content- strengthening your brand and building trust with your customers.

Do you struggle to come up with exciting, interesting and relevant content?
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Contact us to find out how we can help.