7 things you can be doing after the initial launch of your new website. These are FREE and low cost ways to market your business if you have the time and fancy a little learning curve. If it’s not within your skill set and you have no urge to learn, it’s probably worth outsourcing to a professional. Have a launch story
This will include key info about how it all started and what you have to offer, the more personal the better. Keep it short, engaging and leave something out so people have an opportunity to ask you questions. Add SEO If this wasn’t already included in your website build… add a title and description to every website page, including adding image alt tags. This will help potential customers find you easier and looks great when someone shares it on social media. Create content Create good, engaging and regular content. Add a blog or news section to your website. Customers need a reason to return, give them one! Register Register with free online directories. And... register with free online industry specific directories. Help customers find you easily. You can start with Yell.com, Scoot, Thompson Local and Freeindex. Put your pin in the map Set-up a free Google Maps Business Listing, there are a host of other free Google tools to help your get your website established and monitor and manage traffic. Get social Set-up social media accounts such as Facebook, Twitter, Instagram. Share your news and publish content from your website or blog. There is a great tool out there called Hootsuite which keeps you organised and lets you schedule content. Build your database Start building your database of contacts by adding a newsletter or offers sign-up to your website. You may only have a few customers now but start building an audience you can communicate to. There are lots of software options out there like MailChimp, Constant Contact and we offer our own called Email Marketing Remedy. Your selection will boil down to cost and ease of use. Good luck! Don't forget if you have any burning questions, we are happy to help.
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Predictions, trends and a forecast of ideas we will see dominating digital marketing in 2017. Marketing
Googles focus has been on good, relevant and up-to-date content, this is set to continue making it even more important for you to find your voice through rich content including video, infographics, blogging and social media. Landing pages and email marketing might just be your route to funnelling catching customers them through your web. Design Pantone Greenery (15-0343) has been named the colour of the year for 2017, a refreshing and revitalising shade, according to Pantone, greenery is symbolic of new beginnings. Images Originality has always been key for fresh new designs. We may see more bespoke illustrations and design. The use of SVG’s (scalable vector graphics), this means simple flat designs with the use of a couple of vibrant colours to keep intrigue and originality in the forefront. Websites More brands are adopting a mobile first presence and bigger implementations of responsive design. Late last year Google revealed they were introducing Mobile-first indexing, stating “we will eventually primarily use the mobile version of a site’s content to rank pages from that site”. More on: Mobile-first indexing Social Media Video streaming with Facebook Live was a big hit last year, I think we will continue to see a rise in video content with in-app add-ons and features that make it much easier to create this type of content. More apps and app features that reiterate Mobile-first, and paid content growing in popularity to ensure users see your content and the growing of your followers. My predictions for 2017… In an information and technology rich world… keep things simple, less complicated design structures and no more video backgrounds (I don’t know about you but these make me nauseous!). Say what we need to say and communicate in fewer words with perhaps bigger bolder type. The colour blue has always dominated the web as a popular colour choice, it would be great to see more vibrant colour choices. What do you think we will see that is new in 2017? Have you spotted any design, marketing or online trends already? |
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