7 things you can be doing after the initial launch of your new website. These are FREE and low cost ways to market your business if you have the time and fancy a little learning curve. If it’s not within your skill set and you have no urge to learn, it’s probably worth outsourcing to a professional.
Have a launch story
This will include key info about how it all started and what you have to offer, the more personal the better. Keep it short, engaging and leave something out so people have an opportunity to ask you questions.
If this wasn’t already included in your website build… add a title and description to every website page, including adding image alt tags. This will help potential customers find you easier and looks great when someone shares it on social media.
Create good, engaging and regular content. Add a blog or news section to your website. Customers need a reason to return, give them one!
Register with free online directories. And... register with free online industry specific directories. Help customers find you easily. You can start with Yell.com, Scoot, Thompson Local and Freeindex.
Put your pin in the map
Set-up a free Google Maps Business Listing, there are a host of other free Google tools to help your get your website established and monitor and manage traffic.
Set-up social media accounts such as Facebook, Twitter, Instagram. Share your news and publish content from your website or blog. There is a great tool out there called Hootsuite which keeps you organised and lets you schedule content.
Build your database
Start building your database of contacts by adding a newsletter or offers sign-up to your website. You may only have a few customers now but start building an audience you can communicate to. There are lots of software options out there like MailChimp, Constant Contact and we offer our own called Email Marketing Remedy. Your selection will boil down to cost and ease of use.
Good luck! Don't forget if you have any burning questions, we are happy to help.
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